All Blog Posts (12,618)

Winning the Zero Moment of Truth - Changing the Rulebook

 

The way we shop is changing and marketing strategies are simply not keeping pace.  Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy.  Today we're all digital explorers, seeking out online ratings, social media-based  peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved…
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Added by MANNY LUNA on October 15, 2011 at 2:30pm — 2 Comments

Dealers Use Hollywood Premiere to Improve Customer and Employee Satisfaction

Dealers Use Hollywood Premiere to Improve Customer and Employee Satisfaction

Car dealers are participating in the premiere of a major Hollywood film in an effort to improve their customer and employee satisfaction and loyalty. Dealers in New York City and Los Angeles are hosting the premiere for the award-winning film, The Might Macs, a major motion picture that was executive produced by Sean Wolfington. Wolfington and David Boice are the owners of…

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Added by DealerELITE on October 15, 2011 at 9:14am — 1 Comment

Amazing kindness! Thanks Jack Doherty





Details of the Recommendation: "I met David early in his career in 1988 while at the very reputable Carlisle Lincoln Mercury in Clearwater, Florida. David joined this largest retail Lincoln Mercury dealership in the nation and very quickly became the leader on the sales board. David takes extraordinary care of his customers by providing the best of service, constant communication and follow thru. These unrelenting attributes (still practiced religiously today) led to his enormous… Continue

Added by David Long on October 14, 2011 at 5:22pm — No Comments

Are We Becoming Too Impatient?

Our world is moving quicker, monthly goals seems to be an overpowering daily burden, and our stress levels have us running for a smoke, coffee, Red Bull, fresh air or all of the above.

 

This video while a bit humorous portrays an inpatient driver waiting for an elderly women to cross the street.  Does this driver remind you of a Sales Manager you know?

 …

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Added by Mark Dubis on October 14, 2011 at 1:57pm — 1 Comment

VinSolutions is hiring for off site product trainers | www.VinSolutions.com

Product Trainer

 

Are you a high-energy person who loves presenting and teaching?  If yes, we’re looking for you!

 

VinSolutions is the industry leader of internet-based dealer management software and services and we’re growing!  We’re seeking top-performing road warriors to provide on-site dealer training for our products.  In this role you will present training to dealer staff and contribute to the continuous improvement and design of curriculum.   If you enjoy extensive…

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Added by Joseph Little on October 14, 2011 at 1:42pm — No Comments

Challenge Your Boss!!! Right Now!!!



Problematic Economy!!! No Jobs. Unemployment.  For who? if 90 percent of Americans are working, what is the problem?  We would take 90 percent odds in almost anything in life, right!!! We need to change the culture in the work place, point blank, period!!! What does that mean? Start with yourself. What are you…

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Added by Tony Provost on October 13, 2011 at 8:31pm — 16 Comments

The Changing of the Guard – A message to the next generation of automotive selling professionals

Yesterday I received a comment and a question from Terrell to a post I recently made that was titled Redefining the Sales and Training Models. The gentleman wanted to know what advice or tips that we, as experienced professionals could offer to a future leader in our business. I have been asking a similar question of anyone that I meet who exhibit the qualities that I would like to emulate, and my question goes something like this: “Knowing what you now know, if you had an opportunity to…

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Added by Kurtis Smith on October 13, 2011 at 8:00pm — 4 Comments

The Legendary Fran Taylor

Spent two days with Fran.

He does an excellent job!!!

Added by Tony Provost on October 13, 2011 at 4:40pm — 6 Comments

Practice the Art and Science of Marketing Orchestration

Orchestration is a fine science that builds the art of a symphonic performance. It’s the composer’s understanding of blending or contrasting the various voices of the instruments of the orchestra that bring the written notes on a sheet of music to our ears. Often what we hear moves our emotions and evokes strong feelings, memories and sometimes…
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Added by Joseph Little on October 13, 2011 at 3:15pm — No Comments

Advertising on dealerElite

dealerELITE advertising.



- dealerELITE has the right to choose who they want as advertisers. What we ask is for our advertisers to help promote dealerELITE by inviting new members and placing a reciprocating ad of dE on their website as well.



- dealerELITE periodically checks their advertiser's websites to ensure a proper ad back to dE and tracks invitations to memberships.



- In return, dealerELITE provides our… Continue

Added by DealerELITE on October 13, 2011 at 12:01pm — No Comments

Dealer Elite's Exclusive Interview with Tom Kain, President at AutoDealerTarget

  

 

Dealer Elite's Exclusive Interview with Tom Kain, President at AutoDealerTarget







1.What is AutoDealerTarget?







AutoDealerTarget is a company that started as a vision to provide email marketing to auto industry vendors and traniers, and has now grown to add the same level of premium digital…

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Added by DealerELITE on October 13, 2011 at 10:30am — 7 Comments

Armed with ALL the knowledge; customers are still SCARED!

Today’s customers have access to an abundance of knowledge.

 

They can get on their computer or smart phone and see what the cost of a New Vehicle is.

 

They can appraise their own trade.

 

They can see what the lowest interest rates are.

 

They can do side by side comparisons with vehicles they are looking…

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Added by Jim Kristoff on October 13, 2011 at 9:18am — 17 Comments

"Conquer What You Chase"

 

” Conquer What You Chase “

Confidence is king…

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Added by Noel Walsh on October 12, 2011 at 5:08pm — No Comments

Finding Social Objects To Connect And Become Synonymous With

What is a social object? A social object is a conversation piece that inherently generates conversation and action around itself. A social object can be just about anything, it can be a news piece, a cause such as ending world hunger, a passion such as the love one has for their favorite football team, or even a lifestyle such as…

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Added by David Johnson on October 12, 2011 at 4:56pm — 1 Comment

DrivingSales Announces 2011 Dealership ‘Best Idea’ Award Winner



Mary Catherine Curry of Rice Toyota Scion’s sales and service alliance strategy chosen by dealers as 2011’s‘Best Idea’; ADP | Cobalt-sponsored award presented at DrivingSales Executive Summit 

 

 

DrivingSales (http://www.drivingsales.com) today announced that Mary Catherine Curry, Marketing Manager of Rice Toyota Scion, has won the 2011 DrivingSales…

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Added by Crystal Hartwell on October 12, 2011 at 4:31pm — No Comments

DrivingSales Announces Most Innovative Dealership Solution of 2011: Dominion Dealer Solutions’ CarBinder Wins Innovation Cup Award

AdVantageTec, Cars.com, cDemo Mobile Solutions, DealerTrend and MotorLot are Finalists

 

DrivingSales (http://www.drivingsales.com) presented Dominion Dealer Solutions’ CarBinder with the DrivingSales Innovation Cup Award for the most innovative dealership solution of 2011 at this week’s DrivingSales Executive Summit in Las Vegas.

 

The Second Annual DrivingSales…

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Added by Crystal Hartwell on October 12, 2011 at 4:30pm — No Comments

Failure Is The Assurance Of Success

The world is full of people who fear failure so much they never pursue their dreams and wind up living an unfulfilled life.  We live in a world thinking “what-if” instead of living in a world of “already did.” Countless stories have been recounted and movies made depicting people who realized they only have a short time left to live. Suddenly they set out on a quest…

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Added by Marsh Buice on October 12, 2011 at 12:30pm — 6 Comments

The Key to CRM Success - How to get the most out of your CRM investment.

One of the most underutilized software applications within a dealership is its CRM software. This application has also been the source of much disappointment in regards to its ability to show a quantifiable return on investment. The reason that this is the case is that in most instances it is improperly sold and implemented as an application only and not as a process. The second reason that CRM gets a bad rap is that the users of the application are usually trained from the perspective of…

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Added by Kurtis Smith on October 12, 2011 at 10:30am — No Comments

A fellow salesman has left

I am looking for some help from some of the brightest minds in the industry. I salesman I work with has left to persue a new job. I will be taking over his customer base. He has been here 15 years and sold 200 plus a year.

I was wondering who out there has a good email template to let his customer base know I will be taking over his account? I am thanking all of you in advance!

 

Stan

Added by Stanley Esposito on October 12, 2011 at 10:06am — 3 Comments

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