If you find yourself caught up in a consultative review or a full blown corporate audit, you will be amazed at one area where you will lose a great deal of money:

YOUR PDI REPAIR ORDERS!

That's right!  If your PDI checklist forms are not filled out properly - WITH the appropriate management signatures, or there are mileage inconsistencies, or untrained techs performing the service, the auditors will simply debit the PDI.  That will equal around $100 per repair…

1. The Development Of Relationships,
2. The Creation Of High…

The boss drives men, the leader coaches them. The boss depends upon authority, the leader depends on goodwill. The boss inspires fear, the leader inspires enthusiam. The boss says "I", while the leader says, "We". The boss fixes the blame for the breakdown, while the leader fixes the breakdown. The boss knows how its done, while the leader show's how. The boss says, "Go." and the leader says, "Let's Go."

A friend of mine posted this little quote on his Facebook and I wanted…

When you are in car sales, and sales in general your job is to keep your attitude up,  build on your professional reputation with your customers, and grow your business. So when you walk into work in the morning, Walk into the dealership to sell, and only sell.

Get Right To Work

The minute you walk in the morning, preferably early and before everyone else, get yourself situated, everything turned on and booted up, and get organized. Focus on one task…

Google is at it again.  According to the Google Operating System Blog, an unofficial source of news and tips about Google, the search engine giant will soon be launching Google Trusted Stores.  This new service is designed to make it "easy for online shoppers to identify stores that provide an excellent online shopping experience."

I have to wonder how closely this will be tied to the reviews a…

There is an enormous difference between training the people in your organization and actually developing a culture within your organization!

Training simply formulates the process from A to Z. But if ALL employees don’t understand the entire picture, you are doomed for failure!

While building a culture…..well…that takes a lot of time…

Of all the things present in our society that might have a negative effect on our future generations and their ability to relate to one another; social networking (I don’t have to ask you, “How was your day?” I can just look at your facebook page), texting (I don’t have to live with the consequences of what I say because you can’t respond immediately), etc… one of the things that is more disconcerting than any of these is that this ability to relate without relationship is creating a…

Dealer Elite Interview

1. What is "Cars Out The Door"?

If you are the car buyer, Cars Out The Door is negotiation-free online car buying, with online trade-in, lowest out-the-door price, and know your loan amount and car payment before you click the button to buy the car.

If you are the car dealer, Cars Out The Door is every single internet efficiency you were promised to offset your compressed internet margins - but never received. Cars Out The Door…

Internet Marketing vs. Traditional Marketing

When it comes to making the most out of your advertising budget, there is one key metric to look at: return on investment (ROI). ROI is a direct performance measurement of your advertising budget in terms of sales generated from various advertising media. Advertising on the Internet using a…

DealerOn, the premier car dealer website provider, has been named to 2011 Inc. 5000 List of Fastest Growing Private Companies at #2002, based on a three-year sales growth of 127%.  "DealerOn is thrilled to be a part of such an elite group of companies," said DealerOn co-founder and CEO, Ali Amirrezvani.  "This recognition means so much to the DealerOn family.  It is confirmation of, and a testament to, our employees’ hard work,…

Seldom does some one board an elevator from an upper floor to ride the elevator up.  Most of the time, if someone boards the elevator from an upper floor it is to ride back to the first floor.  Therefore, when considering progress, why let someone impede your progression by not being on the project from the ground floor?

Please allow me to further develop this concept for you with a real…

Life inside the dealership is an experience only those who have been there can appreciate. Whether you are in sales or service, each department carries its own unique challenges. Let’s face it, the job is monotonous. And, after every successful month, you get the pleasure of starting from zero once again. So, what can you do to be successful?

Most would agree that the answer lies in your people skills, technique and ability to adopt a mindset that stops you from falling into a “move…

You've just gotten comfortable at the dinner table.  The food looks great and it's one of the rare occassions where the whole family is there.  The conversation is interrupted by a ringing phone and on the other end of the line, "Good evening, my name is_______ and I hope I haven't interrupted anything but I have some fantastic news about your eligibility for  more insurance coverage..." 

How excited are you about calls like that?

Yet, if you have a family, a…

What is Different?

10 years ago customers had fewer brands, fewer models and less information than they do these days. I don't need to tell you how competitive the automotive market is today. Based on this fact if you think monthly programs and product are enough to sell cars you would be wrong.

Things have changed in the automotive market…

I LOVE the game of golf. It is one of my major hobbies and passions.

I have studied the pros and cons to all the new equipment.

I have read all of the “how to” manuals.

Watched video on what the perfect swing looks like.

I basically have read every magazine and book. I have watched every video, and my…

THOUSAND OAKS, CA, AUGUST 29, 2011 IntellaCar, LLC announced today the launch of IntellaCar. 3.0, the next generation of the ground-breaking iPad app for Sales Consultants, now optimized for all automotive brands. Building on the initial momentum, the latest version of IntellaCar has enhanced functionality with a striking new interface that is visually stunning and highly intuitive. IntellaCar leverages the latest mobile technology to give Sales Consultants the information they need to close…

What would a Professional Service Advisor do?



Professional Service Advisors are prepared for the day ahead of them and don't get caught in the "why bother because everyday is the same and nothing changes" rut.



Now, why is this so important? I mean, c’mon, isn't every day just the same?



Open the door, reset the alarm, start the coffee, turn on the computers, check for night drops, check your email, flip through the stack of carry-overs, etc, etc,…

How many times have you overheard a sales person mishandle the call?  

Now imagine rather than just railing on him you could send him/her to a place to be corrected immediately and in real time on what they did incorrectly.  And the entire correction with testing would only take 2 minutes to ensure this incorrectly handled call doesn't get mishandled again.…