Eatontown, NJ - PCG Digital Marketing has announced new course studies for the second semester of the Automotive Internship Program (AIP). Participants will have their choice of two different certificate programs that will cover the topics of Search Engine Marketing (SEM), digital marketing, and social media strategies.
The…
ContinueAdded by Brian Pasch on August 17, 2011 at 6:27pm — No Comments
For years, dealers in the Northeast have not had choices for local automotive conferences that attract the top speakers and educators in the industry. History shows that Vegas, Orlando, San Francisco, and Nashville are popular destinations for national and regional conferences.
So it is with great enthusiasm that dealers living in the Northeast can attend…
ContinueAdded by Brian Pasch on August 17, 2011 at 5:00pm — No Comments
Now, we’re all familiar with the line, “There’s no business like show business.” Well, I wouldn’t personally know if that’s true or not, but I can say from firsthand experience that there is no business like the car business — not just for the controversy and characters, but for the triumphs as well.
In the car business, you have a group of people that range from the dealer principal to the lot attendant, who earns a living and gets some satisfaction from a job well done. On the sales…
ContinueAdded by Cory Mosley on August 17, 2011 at 3:43pm — 2 Comments
Google continues to amaze me with a tsunami of changes to search and new products this summer. The team at Google is not taking any vacation time this year.
Google announced today Google Related, a free toolbar that is available for Google Chrome and…
Added by Brian Pasch on August 17, 2011 at 3:30pm — No Comments
In a survey done by KPA, results show there is an increase in dealership concern for safety compliance services as well as the satisfaction of service level from KPA. Check out the press announcement with details and news about our Net Promoter Score (NPS) that measures client satisfaction @ http://kpa.co/safetyandservice. Where does you dealership stand with safety compliance?
Added by Brian Torrez on August 17, 2011 at 1:18pm — No Comments
Register now for the next Digital Dealer Webinar for $99 - Click Here to Register
Thursday, August 25, 2011 11:30 am
Eastern…
ContinueAdded by Arnold Tijerina on August 17, 2011 at 11:30am — No Comments
Yes, I believe so. Social Outbreak.
For years I have studied, practiced and looked for anything that gave my dealers an edge with digital marketing. Success has always been a tough job. There are so many lead collection services that compete with my dealer clients in the pay per click format that I had to become a Google Certified Partner to…
ContinueAdded by Craig Darling on August 17, 2011 at 11:25am — No Comments
Before class started on one peaceful Saturday morning, my yoga instructor made this big announcement with much fanfare that there was some huge event coming to our studio. There were no additional details as to what the event was, when it might occur, etc. Just a stay tuned teaser. I was so excited that I could barely focus during class wondering what this event was, when it was going to occur and…
ContinueAdded by Stephanie Young on August 17, 2011 at 10:00am — 9 Comments
Let’s review some Customer Retention….facts…
These statistics are directly from NADA, the National Automobile Dealers Association…
Ninety percent… and I repeat…
Ninety percent of a dealership’s advertising budget… is spent attempting to acquire a NEW or Pre-Owned vehicle customer.
While the remaining…
ContinueAdded by Jim Kristoff on August 17, 2011 at 8:19am — 11 Comments
Added by Pete Grimm on August 16, 2011 at 8:42pm — 2 Comments
Posting your new and used inventory on Craigslist is time consuming and downright rough if you’re listing cars one by one. We’ve heard some horror stories from our friends at car dealerships where they spend a whole day posting cars to Craigslist only to get them flagged and removed. On top of that, Craigslist ads expire after 7 days and…
ContinueAdded by Richelle Farley on August 16, 2011 at 7:21pm — 6 Comments
Added by Dave Page on August 16, 2011 at 2:09pm — No Comments
Mark Tewart's “High Performance Management Workshop”
When: Monday, September 19th and Tuesday, September 20th
Where: Hilton Cincinnati Netherland Plaza (35 West Fifth St.) Cincinnati OH
Times: 8:30 - 4:30 Wednesday…
ContinueAdded by Mark Tewart on August 16, 2011 at 10:30am — No Comments
When I was a child, I was the question asking machine. Now that I am an adult, I am the question asking machine. Not because I want to be annoying. I really want to understand why. Knowing the why helps me deliver on the expectations. Knowing the why gives me the follow through to see an opportunity to completion. Understanding why gives me access to understand the process and how each…
ContinueAdded by Stephanie Young on August 16, 2011 at 10:30am — 9 Comments
CAR-Research XRM Releases Auto Dealers' Guide to Outselling Competition, Increasing Car Sales, Decreasing 3rd Party Leads, & Closing more Be-Backs
Houston, Texas, August 16, 2011 – Many auto dealerships are closing just twenty percent of shoppers who come through the doors, while the remaining eighty percent simply walk away to a competitor.…
ContinueAdded by sara callahan on August 16, 2011 at 9:33am — No Comments
Added by Fran Taylor on August 16, 2011 at 8:42am — 7 Comments
Does your organization have minimum acceptable standards…for your salespeople and Managers??
Standards… that are the very least amount that is acceptable…and still retain your job?
Now…every good organization has goals and aspirations…
And every good organization… has the statistics on what the benchmark numbers are and…
ContinueAdded by Jim Kristoff on August 16, 2011 at 8:12am — 16 Comments
Proactive Dealer Solutions just finished a fantastic boot camp. We trained over 20 BDC reps and Managers how to master the phone. There are a lot of companies who motivate salespeople and who train in store, but the BDC experts not only train your staff they get results right away.
Proactive Dealer Solutions soes not sell training that is really just window dressing. We sell solutions, and have the trainers and support products to get it done. If your dealership wants to…
Added by Ian nethercott on August 15, 2011 at 9:30pm — No Comments
Leaders lead. What does this mean? Do leaders lead or do they have LEAD and become the anchor? This is a serious unanswered phenom, in the car industry. Have you ever seen the series called Hogan’s Heroes? The series was basically aimed to show a lack of intelligence on the German side during the World War II era. This was very funny…
ContinueAdded by Tony Provost on August 15, 2011 at 6:27pm — 27 Comments
For those of you who know me, you know how I love to keep an eye on others industries in hopes of bringing great technology and insight to the auto industry. That being said, I was doing some searches this morning as I was working on a new SEO strategy for the Fixed Ops side of the business for Dealer e Process and dealer websites, when I discovered something new AGAIN.
Above the Place Page Listings, there is now Related Searches broken down by Brands, Stores,…
ContinueAdded by Dave Page on August 15, 2011 at 2:30pm — No Comments
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