In a follow-up comment to a post I wrote last week about social media web tools, Jared Hamilton asked me about other free tools I’d recommend for dealers and internet managers to be as effective as possible in their daily marketing efforts. Below are some tools that various team members at DealerOn use or have used in the past.
Compete.com --By entering your website and those of your competitors, you can see site traffic history,…
ContinueAdded by Ali Amirrezvani on July 25, 2011 at 5:03pm — No Comments
In a class action lawsuit filed on June 21, 2011 against AutoNation (Santa Clara Superior Court, entitled Lilly v. AutoNation, Case No. 1-11-CV-203569), attorneys are claiming that AutoNation is in violation of the California Labor Code by misclassifying commissioned sales reps as exempt from overtime and, in addition, issuing deduct vouchers post-sale for losses in commissionable gross due to repair or…
ContinueAdded by Arnold Tijerina on July 25, 2011 at 2:31pm — 21 Comments
Another Coach is working with a SMgr who asks his salespeeps to submit a short activity summary at the end of each day. Not everyone does this and this SMgr is frustrated. Thoughts?
One point is missing. This will only pertain if this isn't a rebellious bunch who don't believe in accountability and it all…
ContinueAdded by Travis Snow on July 25, 2011 at 1:30pm — No Comments
Added by Fran Taylor on July 25, 2011 at 9:36am — 1 Comment
There are two pains you will feel in your life…
The pain of discipline…
Or the pain of regret…
The pain of discipline…requires us…to do all…
ContinueAdded by Jim Kristoff on July 25, 2011 at 7:11am — No Comments
Dealers, if you are not satisfied with current business results, this article may be helpful.
If you are wondering why performance is not meeting expectations, you may be too optimistic. Harris Interactive conducted a survey and found:
Why would 92% of customers say their interactions were not outstanding?…
ContinueAdded by Ron Terry on July 25, 2011 at 2:14am — No Comments
We have been working with salespeople, managers, service staff, and business development representatives for many years now. All of the people we work with including sales and service managers at dealerships understand the importance of multiple phone numbers.
If you had multiple phone numbers for every customer, could you reach more customers in a day?
Would you sell more cars and set more service appointments?
Then why is it that when you get a customer on the…
Added by Ian nethercott on July 24, 2011 at 9:23pm — No Comments
The recent changes with Google Places make a strong case why dealers need a marketing strategy that is continually updated based on market conditions and changes in search/social.
I've been flooded this week with calls and emails asking for guidance on how to adjust…
Added by Brian Pasch on July 24, 2011 at 3:42pm — No Comments
A lot of people will tell you that there is no way to track the ROI of social media, I'm here to tell you that they're wrong. Wrong, wrong, wrong! But why are they wrong? I have a few ideas on that, the biggest of which is that they don't know what they're doing. Another reason could be that they think it's too hard and instead of…
ContinueAdded by David Johnson on July 24, 2011 at 12:09pm — No Comments
They don’t trust you.
We both know it’s largely unfair, but they don’t trust you.
You’ve seen all the polls where buyers say if they could bypass the dealership and buy directly from the manufacturer they would. They trust the OEM, but they don’t trust you.
A couple weeks ago, I heard a Ford maven say this (I’ll paraphrase): “The more your outgoing emails resemble Tier 1 emails, the more prospects trust you.” By gawd, he’s on to something.…
ContinueAdded by Trace Ordiway on July 24, 2011 at 11:11am — No Comments
How do we get our people, the culture, aligned with the strategies so that everyone is committed to the strategy? How do we unleash the creativity, resourcefulness, talent, and energy of our team to come together?
Momentum can carry a team through the most challenging times. If the foundation is void of fundamental leadership skills, the team can decelerate quickly at the first…
ContinueAdded by Joe Clementi on July 23, 2011 at 4:58pm — 5 Comments
Added by Kathi Kruse on July 22, 2011 at 9:54pm — No Comments
True self-worth stems from within
You can't be lifted up by anyone or anything any higher than
you're willing to lift yourself up.
You can't be put down by anyone or anything any lower than…
ContinueAdded by Jack Higginbotham on July 22, 2011 at 11:29am — 4 Comments
As I reported yesterday, Google has stopped including 3rd Party Review counts into their yellow stars. There was some disagreement if this change was permanent, and today we see that it is.
The product manager for Google Local had this to say in an article posted on…
ContinueAdded by Brian Pasch on July 22, 2011 at 10:14am — No Comments
When I’m talking with dealers about various aspects of their online marketing strategy, the reason that they most frequently bring up for why they aren't more involved in social media is that they or their teams don't have the time. I'm a strong believer in the theory that time is the new money, so I agree that sometimes there just aren't enough hours in the day. At DealerOn, we believe that there is a definite benefit to devoting time and effort to…
ContinueAdded by Ali Amirrezvani on July 21, 2011 at 4:24pm — 6 Comments
Change once again is rocking the automotive digital marketing world as Google today drops the third party review counts from its yellow stars. ONLY reviews directly posted on Google Places are showing. This screen shot of BMW of Scherville showed all the DealerRater reviews last week in their star counts but not today.
This is what their Google Places account…
ContinueAdded by Brian Pasch on July 21, 2011 at 3:00pm — 6 Comments
Added by Jim Kristoff on July 21, 2011 at 2:30pm — 9 Comments
Remember those old movies about the dark dank rooms that unwanted children were forced to live in. They were left to fend for themselves, poorly fed, and ignored until they were old enough to go somewhere else on their own. While some of these movies became musicals, an orpahn's life was not a pretty one. How about those who have been left by the wayside when their salesperson moves on? Are they just being ignored until they move on?
Orphan owners may be the most ignored…
ContinueAdded by John Fuhrman on July 21, 2011 at 12:46pm — 3 Comments
How to uncover the real objection in a car deal?
That’s the question isn’t it! You have done the road to the sale; you have taken a look at their old car. Your customer loves the new car and just won’t sign. You have followed them up and the customer isn’t calling you back. Now what should you do?
You take it to the next level, you have the manager speak to them, and you even call them every day for a week, still nothing. What is the next step?
…
ContinueAdded by Ian nethercott on July 21, 2011 at 11:17am — No Comments
Added by Leonard Buchholz on July 21, 2011 at 10:30am — 20 Comments
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