Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

This week, Jeff discusses personal stories, sales stories, and ties them into a life lesson. Stay tuned to hear why sales was such a successful path, how it can help you in multiple aspects of life, and why it is such a valuable career. Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…

Excellent articles in this months CARBIZToday magazine

click the link below to read and sign up for your monthly Magazine …

Congratulations California on passing your new state law (eff. Oct 1, 2018)! Did you know your state just passed that requires your manufacturer to reimburse you at Retail for parts and labor? Let us help you lock up thousands of dollars from the manufacturer in 60 days! Margin Plus clients average $200K in increased…

No doubt, you have noticed that the usage of the terms Artificial Intelligence (AI) and Machine Learning (ML) has skyrocketed in the last decade. Today, every industry is strategizing about how to leverage AI and ML to improve business. The automotive industry is no exception.   Dealers might think that these concepts mainly impact them at an OEM level, shaping technology…

Well well well.  It  has been a while since I have been on here but while on here, I wanted to share a real call that I took not too long ago.



Ever get the customer who tells you (after you FINALLY get them even on the phone) that "they aren't ready to come in" or "they are 6 months out".



Solid nuggets here.…

Salespeople, Managers and Dealers:  Stop losing time and money because it’s easier to say…

The 9 Best Back to College Reading Books

Summer's over – it's time to put down the beach reads and pick up something a little meatier. Whether it's back to school or back to the grind, fall is usually the time of year when we buckle down and focus. These are our favorite books to help launch you from classroom to boardroom. Do you have another title that didn't make…

Do your survey scores struggle from the delivery of the vehicle? Either you're rushed, they're rushed, or you don't know how to do it properly. To turn it around, practice Jeff's process of scheduling the delivery! Stay tuned to hear how to do it, and all the benefits of doing so. Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

When it comes to sales and service transactions in the retail automotive industry, a main strategy in acquiring new customers or repeat business has always…

There are a plethora of training programs and trainers in the automotive industry many of which have different styles, advice, and opinions. Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an ongoing initiative and for new-to-the-industry employees (no matter which department), no business can function as a…

When you’re at low water mark in your life, people try to rescue you by saying that the failure you’re experiencing doesn’t “define” you. And I get it; the idea is to try to isolate the failure-to treat it as a one-time event and not a life without the possibility of parole kind of sentence.

You had no…

Some of the most consistent complaints I hear GM's, Managers and Dealer Principals talk about regarding Virtual Training Platforms are as follows:

• "It's hard to get my team to stay engaged!"
• "It's boring!"
• "I don't have time to monitor them to stay on top of training."
• "SEEMS MORE LIKE AN EXPENSE RATHER THAN AN INVESTMENT!"

We heard you and we have the solutions to these problems!

Too many dealers allow training…

In a recent blog, I wrote about how content marketing is more of a long-term play.

In addition, to attract an audience, it is vital to offer more than purely sales content and “buy now!” messages. Consumers are constantly bombarded with these salesy messages.…

What’s the purpose of your dealership’s website?

There’s a good chance you can answer that easily. It’s supposed to drive car shoppers to your inventory to turn them into leads via phone calls or form submissions. The issue is that some dealers opt for bells and whistles instead of making their most important…

Talk to anyone in any position in the car business and I bet they can tell you a story of a terrible First Day on the job.  If you are reading this, you are probably in the car business and have your own story to tell. 

So often, new employees arrive for their first day—excited and a bit nervous—and their reception that is anything but a “Welcome” and…

For Immediate Release

David Lewis & Associates will be launching our #DLACrushITWednesday campaign to honor our partner’s female workforce, on the second Wednesday of every month.

Automotive dealerships typically employ 40-50 plus ranging from executive level, sales, and administrative positions. Women…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

This week, Jeff discusses a close that is most effective when the customer is saying no to something that is actually required or highly, highly recommended. This close will deliver a 80-90% closing ratio for any product or service. Stay tuned for a role play scenario! Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…