In the old days of traditional advertising, best practices advised that a consumer needed to hear or see the message three times before they remembered it. The same concept applies to all dealership marketing -- including on-the-lot.

When it comes to your lot, focus on the identity and branding of your specific dealership and/or group by defining and…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Have you ever ended up in "I Can" land? Where the customer is asking YOU what you CAN do, rather than you setting the expectation and sale? This week, Jeff covers a close to get yourself out of "I Can" land, called the Sharp Angle close. Stay tuned for the exact word track and scenarios! Copyright 2018 Wm Jeff Cowan

Website: TheJeffCowan.com

Click HERE to watch!…

Back in the early 1990s, the Internet was in its infancy. As a new phenomenon, not every business was sold on its benefits, or even why they should use it. This posed a problem for Cisco, a company whose main product at the time was routers. Cisco needed to prove that, not only would the Internet save companies money, but also Cisco products were the best choice to help them…

Car dealerships today have a lot of advertising options. Starting from small ads, over to TV ads, all the way to digital display and other dynamic content, there is plenty of fish in the pond.

If you are thinking about digital signage options, but are not sure where to start your search, you are in the right…

After the auditor comes in to point out “you have all these add-on repairs” that are not authorized and give you the bad news that you owe lots of money you think to yourself, “I know that I personally inspected and signed for those!”   In reality, there is way more to an added repair than meets the eye!

I was asked this…

Free monthly webinars designed to help auto dealers maximize revenue potential

Chicago, IL—August 20, 2018— Affinitiv, a leading provider of innovative marketing and software solutions to dealerships, today announced a free educational webinar series for auto dealers. “Revenue Rescue” webinars will take an in-depth look at the solutions, strategies and safeguards proven to help auto dealers…

A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes  a technology asset or failure?” motivated me to respond with my own viewpoint on this matter, as it is a divisive topic for sure!

I have been in this space for a while and seen…

There’s a lot of buzz around subscriptions as a new ownership model, with various industry pundits forecasting major disruptions for dealers. I see things differently.

I believe there are several major barriers to subscription growth for non-dealers, and opportunities for dealers to thrive, should subscriptions break through as a significant ownership model.…

 Search Traffic on Secondary Market Jumps; Shoppers Seeking Alternate Options From Fewer OEM Incentive Offers

CINCINNATI, OHIO (August 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends report with highlights from the second quarter of 2018. According to the report, brands such as Buick (6%), Volkswagen (6%), Infiniti (9%) and Hyundai (5%) saw increases in search traffic compared to the…

This week, Jeff covers 10 easy ways to make time for training. So often, we get stuck in our ways and think that training is too time-consuming or impossible on top of daily work loads. When in reality, it doesn't always require time on the clock! Stay tuned to hear quick tips on where and how to find the crucial time to train. Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com…

Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate via sub-sonic vocal sounds. Most whales communicate in the 15-25 hertz (Hz) range. Whales, for the…

The goal of this is to help you find new and better ways to build a highly successful career in the car business and today I want to speak to you about selling in service.  The service department can be one of your best sources for finding buyers and if I was selling today I would sell more cars than the salespeople who spent all of their time taking ups.…

We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself -- posted that Facebook status update, sent that text message, or that e-mail and then – oops, you notice those typos or grammatical errors…after it’s too late to correct.

Well, does it really matter? In a word, yes.

When dealing with your friends, you can…

Have you got any LIC plans? Or do you hold an Aadhaar card?

It may be beneficial for you to know that you can link the two together. It isn’t just to receive all the benefits, but it has also now got made mandatory by the Central Government of India.

So, if you haven’t yet done this, then read on for our step-by-step guide to link Aadhaar with LIC plans Dil Hi To…

This week, Jeff covers one of his favorite closes- The Order Blank Close. While this close is a classic, it still provides an extremely high closing ratio. This is perfect to use when you haven't closed the sale, but you don't know why. Use this to get a "yes" or simply get an answer! Either way, you can't go wrong! Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Throughout the history of our automotive industry – and even more so as we increasingly progress into the digital era – dealers have been focused on gaining more leads. Just about every widget and message on dealer websites has one single goal – conversion.

Does your website have 100 annoying pop-ups and 20 different ways to communicate with your dealership?…

Everybody makes mistakes. However, some mistakes are costlier than others, especially in a dealership. Let’s talk about the top 7 mistakes that service advisors make based on feedback from warranty administrators and manufacturers over the last 30 years.

1) POOR CUSTOMER CONCERN…

Swapalease.com Analyzed The Most Comfortable and Practical Vehicles for Football Season

Cincinnati, OH (August 13, ,2018) Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “top vehicles for tailgate season” based on an analysis of its automotive customer advisor team. Swapalease.com advisors analyzed a variety of vehicles from all brands, and collectively selected five vehicles they believe are the most…