So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers. While this is important, it’s just as important to remember that creative still matters.

After all, you can serve up the exact right message to the right person at the right time, but without a…

As a salesperson, do you wait for leads and ups, or do you go out and actively prospect for new customers?  No matter how great a salesperson you are, sales is a numbers game. If you want to sell more, you need to talk to more people. If you aren’t talking to enough people, you need to prospect.

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Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

Tagging on from last week's episode, Jeff discusses what to do after you make the presentation: CRITIQUE! Smart to do after a good presentation, a bad presentation, or a missed opportunity. It can be two sets of eyes, feedback, a simple conversation, or constructive criticism, but it will always have a lesson learned. Copyright 2018 Wm Jeff Cowan

Click HERE to watch!

Website: TheJeffCowan.com…

There’s a huge push going on across the nation for subscription-based vehicle services.

First introduced by manufacturers, more than a few dealerships have rolled out similar services for their customers. The general concept is that a consumer can pay a flat-rate monthly fee to drive a vehicle of their choice. The payment includes everything from insurance to service,…

Highlights:

1. December 2017 and January 2018 saw a significant drop in lease originations as dealers and lenders placed more emphasis on incentives for auto loans.
2. Subprime accounts saw a 9.5% decrease through January 2018, the lowest subprime share since 2006.

Auto Originations Observations Originations through January 2018 reported as of March 2018

• Auto: Total 2.01 million auto loans…

Over the years, as customers have sought out the internet to research, shop and buy cars, a void has been created between customers and sales professionals -- removing a human element from much of the upfront process. Many dealers and sales professionals are now bridging that gap with the help of personal branding.

Somewhere along the way, CRM and other systems lost sight of the fact that customers are more than “leads”, “shoppers”, and “potential buyers”; they are human…

This week, Jeff discusses how to make training part of your daily routine. All you need is 15 minutes a day! It does not require a full day class, a complete week away from the drive, or anything excessive! Rather, follow the FIVE R's! Stay tuned to hear Jeff's tips on how to incorporate 15 minutes a day to make you maximize your opportunity. Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com…

How many vehicles do you sell out of your service lane every month? What if you could double that amount?

These days you need all the sales opportunities you can get. Next to digital leads and inbound calls, the service department provides the most sales…

Unconscious behaviors of your front- and back-end teams can be difficult to recognize, but they can make the difference between a successful transaction and one that fails. Taking the intentional steps to recognize unconscious bias when it comes to women has a direct, positive impact on your store’s bottom line.caption text here. Use the block's Settings tab to change the caption position and set other styles.

Consider These Numbers:

• 60% of women who…

Vboost viral marketing content now reaches 10X the audience by integrating its unique customer content with the dealer’s website and showroom

Newport Beach, CA – May 2, 2018 – Vboost (www.vboost.com), a viral marketing company focused on the auto industry, today announced the release of Vboost 3.0, which includes two new products aimed at increasing auto dealers’ viral marketing…

Marketing is constantly evolving to fit what companies need, what catches the attention of customers, and what the latest technology is capable of – all of which are ever-changing. With the surge of newer and shinier ways to attract business across a variety of channels, including social media, search engine optimization, and mobile marketing, you might think that email…

Wantalease.com Data Shows that Compact and Mid-Size Cars could offer Attractive Lease Deals for May, based on April Lease Trends

CINCINNATI, OHIO – Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of April, and forecasts new leasing trends for the month of May.  Ford offered the most generous discounts on their compact and mid-size cars, while most luxury vehicles and mid-size SUV brands…

The profit consultants serve their clients all over virtually and nationwide. The company concentrates on business accounting matters.

We allow entrepreneurs and undersized business holders to raise their commerce end result.  We will not only direct you to the conception of your company but as well assist it to flourish in the world.

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Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

This week, Jeff focuses on how to make your next online presentation the most successful that it can be. With just nine proven steps, your presentation will not only close the deal, but also have your customer leaving rave reviews and coming back for more! It will help your rapport, your professionalism, your technique, and ultimately, your income!

Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com…

Ford announced at the NAIAS in January that the Ranger pickup would return to the U.S. market, and shopper interest in the nostalgic pickup has been picking up, according to shopper interest data from Jumpstart Automotive Media.

According to Jumpstart:

• Trucks saw the most growth both month-over-month and year-over year (+13% and +36%, respectively) during March
• All three segments of trucks (3/4 & 1-ton, full-size, and midsize) saw…

Strength of Spring Has the Index Declining in Just One of Last Four Months

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for April showing that it remained unchanged from the…

Pick a number and live it every day, with every deal. The target could be a volume number, gross number or both. Sure, you will have other targets such as CSI or occasional targets set by the manufacturer for incentive purposes, but I’m talking about a number that simplifies your expectations and your agreement with all…