Modern shopping habits have changed drastically in the last 10 years and the changes have greatly empowered the customers. Consumers have access to more information than ever before and dealers need to adjust the way they are providing service. The days of a window shopper popping into a dealership and spending a day test driving cars are long gone. In fact, 46% of consumers prefer to do their auto shopping online. So, what does that mean for you? It means that two experiences must now be…

Protective Asset Protection, a leading provider of F&I programs and services, announced today it has signed a national agreement with RumbleOn, Inc (RMBL), the nation’s first technology-based omnichannel powersports platform. As part of the deal, Protective Asset Protection will offer a full suite of F&I products to RumbleOn customers, along with expanded training and support to RumbleOn retailers.

The powersports market experienced record growth during 2021, with the…

FlickFusion Video Marketing has hired Jason Ezell as Vice President of Partner Communications. In his new role, Ezell will maintain and help to build strategic relationships with digital marketing, website and CRM companies in the retail automotive industry.

“Jason brings a skillset and level of experience that will be incredibly valuable as…

I am a very competitive person, so if you put me in a classroom situation, I am more than likely going to try to beat you on all of the test scores. However, I am also a person that dreads being forced into a corporate continuing education program. Some employers will just assume I am lazy, but the opposite is true. I am a very hard worker. So, what is it?

A recent Gallup State of the American Workplace report, published in June, states that…

Paul Meijer interviews some of the best minds and experts in the world of automotive business development center operations. Watch as Stan Sher talks about the HUGE opportunity for auto dealers to work leads Smarter Not Harder! The time has changed and we are living in an era where engagement counts. We spoke about operations and…

How to effectively communicate with prospects by text after they opt in. How to write a message and send it. Converse like normal. Stan Sher talks about the HUGE opportunity for auto dealers to work leads Smarter Not Harder! The time has changed and we are living in an era where engagement counts.

Unprecedented 383 transactions completed in 2021, representing 830 franchises, nearly three times the pre-pandemic average, according to The Blue Sky Report^® by Kerrigan Advisors, which predicts blue sky values will continue to hit new records in 2022 as earnings skyrocket in the first quarter, super-charging industry consolidation

Incline Village, NV – April 4, 2022– The auto dealership…

High-Level High Energy Automotive BDC Rep Grinding Internet Sales Deal Here is a BDC rep working hard to bring a difficult customer into the dealership. She is high level and high energy. It is no wonder why she was promoted into a managerial role not long after. This is an example of the powerhouse BDC (business development center) reps…

I was prospected by a cold caller just a minute ago. They had a tough accent which was clear they were outsourced to a third-world country. I can understand companies do this to keep costs down. However, here is how poorly trained the caller was. They were a robot with no care about having a personality and finding a way to win me…

Stan Sher of Dealer eTraining talks about how important it is to take the time to learn about the product that you are selling. Spend the extra hours to take the tests and become factory certified. Not only does it pay more money in spiffs but it also makes you better at selling. Customers will like you and appreciate…

Stan Sher Car Sales Confessions Part 4: Honda S2000 Trouble Making Story

So here I was test-driving cars with my new buddies as we start our careers as Honda sales consultants. We got to the final car. The ultimate car. The Honda S2000. A…

Stan Sher Car Sales Confessions Part 3 Stan Sher talks about how the team of new hires at the dealership were driving cars every day. We got to learn about the Honda brand and how to truly appreciate what we were selling. These were fun times.

Stan Sher Car Sales Confessions Part 2 Stan Sher talks about starting in the automotive sales field again just a month after starting at a different dealership. It was a period of working for a massive corporation with rules, regulations, and a different style of selling cars. It was…