Video marketing in the automotive industry is very dynamic, which makes it essential to keep your videos relevant and sensitive to your market.

During this pandemic, video has proven to be a tremendous tool for communicating with customers and potential customers, helping to gain their trust and create more impact in every stage of the sales…

One Year Into the COVID-19 Pandemic, Purchasing Timelines Are Faster, First-Time and Urban Car Buyers Increased, and New and Used Prices Inch Higher

CHICAGO, March 10, 2021 — One year from the start of a historic worldwide pandemic that changed commerce and transportation, maybe permanently, leading automotive digital marketplace and solutions provider Cars.com Inc.…

I get it. We’re in the digital age where Siri and Alexa pretty much run our lives and we would all rather send a quick text or voice message instead of picking up the phone.

But we also want speedy and productive physical interactions especially during a pandemic where the world is nervous to get closer than six feet to one another or simply crack a smile (through a mask).

This means that the phones are now ringing off the hook and believe me, we have the calls to support this…

Alliant opens up vehicle leasing to members in Pennsylvania

SAN DIEGO - March 11, 2021 - Credit Union Leasing of America (CULA), the leader in indirect vehicle leasing for credit unions for over 30 years, is helping power the expansion of Alliant Credit Union’s vehicle leasing program into Pennsylvania, completing their first leases in the…

Urbandale, IA—March 10, 2021— FlickFusion has released a Chrome extension for Google Chrome that provides a place for dealers to store and access links to video landing pages. The Chrome extension makes it easy for dealers to send customers links to video landing pages, simply by copying and pasting the URL or HTML links into emails, chat boxes or text messages.

“The process of sending a video or link to a video landing…

Are you running an internal BDC at your dealership without the tools necessary to measure if it’s profitable? Do you know how many calls agents are making per day, who they are contacting, if they are connecting, and what campaigns are making money?  You would be surprised how many dealerships don’t track this data.

Many have arbitrary goals,…

People mostly don’t care much about the tires until a problem arises and at that time they need to take their vehicle to their call dealership or auto repair shop for replacement or repair. Whether to repair or replace the tires of your vehicle depends on various factors including the degree of damage and the location.

Considering the degree of damage

In case the tire’s sidewall is damaged, your car’s tire needs to be replaced. However, if it is only the threat…

PALO ALTO, CA – MARCH 08, 2021 – Rapid Recon, a reconditioning software company that helps auto dealers sell used cars sooner to maximize their profitability window, announced today workflow transparency for dealers’ new-car operations. 

This new workflow for new-car operations is identical to the Rapid Recon reconditioning workflow software and processes for its used-car system. In both cases, inventory is auto-imported into…

As we roll into the second quarter of 2021, it might be a good time to evaluate your dealership’s reinsurance program. Last year many dealers were blindsided by the pandemic, and thus forced to pay closer attention to technology, operations and staffing issues. Then, to cap the year off, a tumultuous election ushered in a new administration.

 …

 Two high-volume Florida dealerships sold to LMP Motors.    

Incline Village, NV, - March 8, 2021 – Kerrigan Advisors, a leading sell-side advisory firm and thought leader to auto dealers in the US, represented and advised Fuccillo Automotive Group, one of the largest private dealership groups in the nation, in its recent sale of Fuccillo Kia of Cape Coral and Fuccillo Kia of Port Charlotte in Southwest Florida to…

Just like we often realize that grass isn’t always greener on the other side, moving to a bigger space does not necessarily have to be the right choice for everyone.

If you ever thought if only…

‘It’s Matchical’ Spotlights the Extraordinary Intelligence Behind Cars.com’s Match of 20 Million Monthly Unique Shoppers, With 50,000 New Cars Added Daily.

The breadth and depth of its first-party data, paired with smart matchmaking technology, enables the Cars.com marketplace to successfully connect its more than 20 million monthly unique car shoppers with the vehicles that meet their needs, budgets and exceed…

Today's vehicles have more technology than ever before. With OEMs on a mission to make more EVs; Apple entering the retail automotive space; Tesla continuing its brand popularity; and vehicles more operated by computer than by motor, problems are sure to arise!.

Technicians are already in short supply. Dealers are doing everything that they…

If you’ve been in the business for a long time like I have, you’ll remember when every dealership desk had a built-in ashtray. When I’m in a dealership and the desk manager pulls out a green Sharpie and a piece of paper to work a deal, I flash back to that time. We’re not smoking in dealerships anymore, so why are so many still using pen and paper instead of a digital desking tool?

I know what you’re thinking: “That’s the way we’ve…

In the last year, there has been an explosive need for EV batteries. All car manufacturers seem to be following in the same footsteps as Tesla. In fact, Jaguar plans to become an “all-electric luxury brand” by 2025¹ as mentioned on ABCNews. This shift is also taking place in other motorized segments including trucks and mining machinery. With the COVID pandemic wreaking havoc on the U.S. and global economies with businesses and manufacturers having to close doors and…

http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-01/index.php#/p/42

Welcome back to our new video series, Ali Reda’s Road to Sales Success. Last week, we told you who we at Auto Training Academy are. We want you to find incredible amounts of…

Electronic document storage is now becoming the rule rather than the exception at many dealerships – and for good reason!  The benefits are far reaching: from enabling easier audits to ditching jam-packed filing cabinets.

Yet as with any big change, there are speed bumps. The biggest obstacle is the lack of an official dealership scanning process.

Too often, this job is seen as simply clerical and assigned to a $10 an hour temp or piggy-backed onto the…

It is important to request a quotation on costs as this helps you to make a quick estimation of costs associated with servicing the diesel motor in Jamaica.

There are many businesses in Jamaica when it comes to availing of diesel motor services. But the trend shows that more and more people prefer to use the services of Alan Reyes the Mechanic.…

A salesperson has to build rapport during the initial meet and greet with the shopper. Once they have worked their way into an (at that point) semi-familiarity with the customer, they should move on to the fact-finding step. In this step, salespeople ask questions to help direct the customer to the vehicle that best fits their needs. Or, if the customer…