Truth be told: we’re all addicted to our smartphones. Nearly 80 percent of the U.S. population owns one, and adults spend an average of 3 hours and 35 minutes every day staring at that small screen. And it’s not just for millennials - even my 70-something parents are constantly on their phones, texting and going online.

This constant connection and easy access to information lead customers to expect…

Safety technology – a necessity or a luxury? While safety technology is susceptible to flaws because of its recent introduction, it is certainly better to have new vehicles equipped with it than not. 

Blind spot-awareness, lane-departure warning systems, cameras, automatic emergency braking, and other in-vehicle safety features have helped…

I was getting ready to write a blog about "Mobile-First," because I had a hunch that mobile phones are everywhere. Well, I cannot claim it is a hunch any longer because when you look around everybody has a mobile phone and more specifically a smartphone. So, I started doing some research and the data blew me away. Between the ages of 19 and 49, 94% of this…

One View Vault gives dealerships even more power to archive, access, and retain DMS documents.

Indianapolis, IN – September 15, 2020 – One View, an auto industry-specific data solution specialist, today announced the full transition of its customer base to the recently launched One View Vault. The company has officially sunset its…

The immediate results suggest that the automotive industry is set for an expansion this year, as social distancing measures and concerns about the novel coronavirus has prompted consumers to invest in personal transportation. The global pandemic has fuelled the comeback of cars, pummelling sales like no other crisis in history. In the eyes of regular people, vehicles are the ultimate personal protection equipment, finding it…

Dealers will be Buyers of Social Media, Direct Marketing, & SEO to Attract Customers

ATLANTA – (September 14, 2020) – PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today released results of as recent auto dealer survey that shows how dealers’ digital advertising strategies have shifted since COVID-19, as well as their plans for advertising strategies for the…

High dealership earnings drive buy/sell market to boomerang back in Q2, with first half of 2020 surpassing 2019, according to The Blue Sky Report^® by Kerrigan Advisors; very active buy/sell market predicted for second half of 2020

Irvine, CA –Sept 14, 2020 – The auto dealership buy/sell market rebounded dramatically in the second quarter of 2020, driving the first half of 2020 to surpass the first half of 2019, in spite of declines in Q1…

Many auto dealerships drastically cut back their overall ad spending during the springtime COVID-19 lockdowns as a way to preserve as much of their bottom line as possible. After all, the annual pace of sales fell sharply to 8.47 million in April¹. This was a significant drop from the 17.05 million level it was pacing just a few months earlier in January.

However, dealers were one of the earliest segments of business to embrace a message of wide-spread cleanliness…

Fast-growing company taps industry innovator to head up its national expansion…

In last week’s video from the series, Quality of Life, we began to learn more about my friendship, mentorship, and brotherhood with Ali. What we bring to each other is all gift - our relationship…

Discover what's driving foot traffic in your dealership.

Anyone in retail car sales learned early on that you can’t judge a book by its cover. Most everyone has at least one story in which they did and lost a sale. If you look, many of today’s millionaires don’t dress like millionaires. Just take a look at Mark Zuckerberg who sports a t-shirt and jeans daily. That being said, in today’s digital world, first…

Learn how sales representatives earn up to $3,000/month in extra commissions

Columbus, OH – September 8, 2020 –  ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today released a free eBook called “The Auto Dealer’s Guide to a Profitable, Customer-Driven Vehicle Delivery Experience.” The eBook…

Here we are again with the video series, Quality of Life.

We’ve been learning all about becoming more aware of the natural abilities and gifts that you have, and using them to…

Consider different types of video assets to help reach more consumers.…

Did you choose, or inherit, a DMS that isn’t working for your dealership and now you feel stuck? Do you keep renewing your contract because you’re concerned about losing data and documents if you switch to a new provider?

The typical DMS contract lasts five years. But the law mandates you retain documents for seven years.

 …

We all know that a sale is just the beginning of a customer relationship. But how do you manage that relationship so customers not only come back for service but also repeat sales?

Right now, dealers are focused on the here and now. I get it. Everyone is scrambling for used vehicles to meet the surging consumer demand as OEMs rebound from the slowdown in manufacturing. Used car inventory is low and the value of a trade has never been higher. Everyone is worried about coming…

We all know that a sale is just the beginning of a customer relationship. But how do you manage that relationship so customers not only come back for service but also repeat sales?

Right now, dealers are focused on the here and now. I get it. Everyone is scrambling for used vehicles to meet the surging consumer demand as OEMs rebound from the slowdown in manufacturing. Used car inventory is low and the value of a trade has never been higher. Everyone is worried about coming…