Kevin Systrom, one of the co-founders of Instagram attributes the creation of the powerhouse Photo Application and social network to a particular yet simple life event. He had chosen to study in Italy his Junior year of college, and a professor had replaced the state-of-the-art modern camera he had around his neck with the iconic but ultra-simple Holga…

Happy customers, happy sales teams, happy dealers

I will keep this brief, (I hear ya sayin …”YEAH RIGHT!”) in fact I will likely struggle to get in 3 or 4 paragraphs…the idea is super simple, but could be very impactful for most dealers.

As you know, margins continue to shrink in new car sales, and we…

To round out our season, Reunion's own Chad Graves and Andrew Kocha join the KPI Cafe to discuss a wealth of topics regarding how dealerships can best market their fixed operations. They offer best-in-class tactics and strategies that will help you drive more qualified parts and service customers for ROs and revenue.…

As we move out of these crazy times it's so important to keep your mindset positive and have plans in place to thrive.

We are offering our 5 Part Sales Power Course completely FREE just click on the link - keep your skill set up and your mind focused.

Also feel free to share with your team! We will get through this!

Click on this link and enjoy the training https://theautoacademy.com.au/#signup…

One of the most popular metaphors in business is how leaders are the pilots of their organizations: in the driver's seat, handling turbulence, and getting employees and customers to their destination. This is an easy metaphor to apply to automation, especially since aviation’s adoption of automation follows a similar path as it does with the automotive…

Creator Lindsay Automotive Realizes $800 Increase in PVR Profit and Up to 28% Increase in Protection Product Sales Using ZipDeal’s Personalized Customer-Driven Delivery Process

Columbus, OH – August 3, 2020 – ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, launched today. Created by dealership owner Steve Lindsay, and helmed by industry veterans…

In our video series, Quality of Life, we’ve been learning more about Ali Reda. We’ve heard his goals for 2018, and the numbers that those goals produced. We also learned that breaking records has never been…

Last year, U.S. e-commerce sales generated about $365.2 billion in revenue. With the COVID-19 pandemic resulting in changing shopping habits as nonessential businesses endure mandated closures, there is more incentive than ever to invest in growing…

Don’t Practice

That’s right, don’t practice…

Most sales people will practice in one place, and that’s on the lot with a customer.

That’s by far the absolute worse place to do any type of practice.

You should practice with other sales people and management.

You should be  SELLING with your…

These days, more channels are open for consumers to buy vehicles without leaving their homes. Whether that occurs through dealerships, independents, or online services, it is of concern, from a safety standpoint, that consumers know that their chosen vehicle is safe.

No consumer wants to spend thousands of dollars on a “lemon,” nor a vehicle…

In my last blogI discussed how dealers have been using automation to manage internet lead processes. In this blog, I will take it one step further and explain how dealers are using an…

Ed Roberts, who leads the fixed operations for Bozard Ford Lincoln, joins the KPI Cafe to cover a host of topics that can help any dealership increase the efficiency and profitability of their fixed operations, but also leverage it to create a better culture and opportunities for your sales staff.…

I know that there are way too many stories like this in the auto industry. That's why I made it.

Last week, we began a discussion about that 202 car month when Ali Reda broke the record for most cars Sold in a calendar month, surpassing the long-standing record of 173 cars. We skimmed the surface of Ali’s intentions for 2018 and we began our newest video series,…

Sales and service processes have been modified and fine-tuned as long as sales and services have existed. Making a product or service accessible and appealing is what drives sales. These processes include many areas where repetition comes in to play and have been mostly managed manually.  As technology has improved, the ability to automate repetitive…

The average dealer leaves over $250,000 on the table each year for every 100 units sold per month. That’s right, a quarter-million dollars. Surprised? That’s what your dealership sacrifices when you don’t offer Environmental Protection Packages (EPP), also called paint & fabric packages, to 100% of customers 100% of the time. Consider these…

If your CRM helped you nurture customer relationships, could you transform more leads into loyal customers?

The short answer is “yes,” and here’s why:

• Today, a great customer experience drives loyalty, not product and/or price.
• Consumers expect personalized, relevant information to help them make the best purchasing decisions.
• Self-educated consumers want a consultative experience, not a hard sell.

 …