All Blog Posts (12,630)

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Added by Daniel Van Dyke on June 26, 2020 at 11:43am — No Comments

Enjoy the Evolution: COVID-19's Change

The way we purchase and service vehicles may never be the same due to COVID-19. However, in the stores I visit, it seems there’s more of an evolution than a revolution going on. Enjoy the evolution. 

The staff is down. Inventory is tight. Shoppers are buyers. Contactless sales deliveries ARE up. But only…

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Added by Jim Flint on June 26, 2020 at 10:00am — No Comments

Adapting to Change May Be Hard but Also May Be Vital to Success

COVID-19 has reformed and redefined the customer experience (CX), and now dealers need to think beyond short-term fixes and look forward into the new normal of an increased desire by consumers for digital retailing options, according to…

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Added by Steve Southin on June 26, 2020 at 9:18am — No Comments

Efficiency and Revenue in All Departments through Digital Channels

The economic downturn the auto industry has faced beginning in early March was more devastating for those dealers who were not able to quickly and easily shift sales processes online if they didn’t have digital retailing channels already. Now as restrictions lift slowly across the country, we are waking up to a new digital era that could turn out to be more…

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Added by Steve Southin on June 23, 2020 at 9:44am — No Comments

Managers Never Yell

Managers never yell, huh? I bet you have something to say about this, don’t you?

I’m serious though. I think they just don’t talk very good.

That’s exactly why we started the video series,…

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Added by Damian Boudreaux on June 22, 2020 at 11:30am — No Comments

Voice Inflection

We’re back with our series, Communication is Key!

Bringing you up to speed, we’ve heard from Damian and Ali on the importance of being an amazing communicator in this business, and we’ve taken a look at…

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Added by Damian Boudreaux on June 22, 2020 at 11:30am — No Comments

Used Cars: The Wild Ride that Could

As hard as we try to increase recall completions, there always seems to be a bump in the road. We may soon be in for a pretty big one from the used-car market and there are plenty of signs pointing to this having a major effect on both dealerships and consumers.

 

According to a recent article in…

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Added by Dan Beres on June 22, 2020 at 9:55am — No Comments

10 Steps You Can Take in 10 Minutes to Develop Stronger Google Campaigns

  1. Red Zone Foreign Countries--aka Negative them Out
  2. Eliminate Smart Bidding
  3. Move Settings for Display off of Recommended
  4. Turn off App Ads
  5. Use the same Google My Business login that you use for your My Client…
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Added by Jim Flint on June 19, 2020 at 9:51am — No Comments

5 Reasons why User Experience is the Foundation of a Strong Dealership

User Experience, by definition, addresses all aspects of an experience within automotive shopping, purchasing and owning of a vehicle from the customer's perspective. From interacting with an ad, to interacting with a website and to parking their new vehicle in their driveway, user experience guides the interaction of the customer throughout mobile apps and…

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Added by Steve Southin on June 19, 2020 at 8:52am — No Comments

PureCars Receives Digital Advertising Certification For The Porsche Dealer Program

ATLANTA, June 17, 2020  -- PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has been certified as an official provider of digital advertising for the Porsche Dealer Program. PureCars is now certified in a total of 14 OEM programs across the U.S.  

 

PureCars' digital advertising insights are powered by Meridian, its premier automotive marketing platform that combines powerful business intelligence tools with…

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Added by John Sternal on June 18, 2020 at 2:28pm — No Comments

LEASE CREDIT APPROVAL RATES CLIMB TO 68.6% IN MAY

Credit Approvals See Significant Rebound from April Rates

CINCINNATI, OHIO (June 18, 2020) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a…

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Added by John Sternal on June 18, 2020 at 11:05am — No Comments

Beep Partners with USDOT, AV Industry, and State Transportation Departments for AV Test Initiative

Beep among initial participants selected to promote the safe development and testing of autonomous vehicles across the United States

Beep, an Orlando-based autonomous shuttle service provider, is among 17 initial participants selected by the United States Department of Transportation  (USDOT) and the National Highway Traffic Safety Administration (NHTSA)  for the Automated Vehicle Transparency and…

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Added by John Sternal on June 16, 2020 at 11:44am — No Comments

FOR IMMEDIATE RELEASE: Reunion Marketing Introduces PROdrive

Raleigh, June 15th, 2020 — Reunion Marketing is proud to announce the expansion of our services to include a robust strategy for your dealership’s fixed operations: PROdrive. It is our team’s ongoing commitment to our partners that we help protect and build their market penetration, and that now rings true for all of their operations. As gross profit margins in vehicle sales have seen compression over the past few years, the average dealer’s gross profits, according to the latest NADA…

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Added by Dane Saville on June 16, 2020 at 11:12am — No Comments

What Apple Learned from Their Automation Failure

Back in 2012, Apple executives attended a meeting in China where they watched a video of an experimental fully-automated assembly line for the iPads. They watched as iPad parts traveled along conveyor belts and were cut, polished and then…

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Added by Steve Southin on June 16, 2020 at 9:51am — No Comments

VettX Partners with Recall Masters to Identify Vehicles with Dangerous Recalls on its Platform

Auto dealerships and consumers now have additional layer of transparency to safeguard them from making uninformed acquisitions

 

Laguna Hills, CA, June 10, 2020Recall Masters, Inc., the nation’s leading provider of automotive recall solutions, today announced a partnership with VettX, an automotive industry software provider that enables auto dealerships to…

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Added by Dan Beres on June 15, 2020 at 9:49am — No Comments

"It Doesn't Take a Genius" Zoom Cast 4

Mark and Mike discuss the importance and value of recognition when it comes to improving team member engagement. https://youtu.be/vYDM-A1ikbA…

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Added by Mike Marshall on June 13, 2020 at 10:23am — No Comments

It's Good to Have Friends - A Look at the Benefits of Vendor Networking | KPI Cafe Season 5 Bonus 3

David Lemmon joins Host Dane Saville to discuss the importance of vendor networking, including the surprising value that dealers get from vendor-to-vendor connections. Join them for this short but informative talk and see why it's always good to have friends.

So let's be friends! Subscribe today to never miss an insight:  http://bit.ly/2lAyOMK

—— Topics Covered…

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Added by Dane Saville on June 12, 2020 at 11:03am — No Comments

88% of Web Users Watch Video. What's Your Strategy? | KPI Cafe Season 5 Bonus 2 with Jason Harris

Approximately 500,000,000 hours of video is watched on YouTube every day. It's vital that you have a strategy in place for your dealership. In this episode, Jason Harris joins Host Dane Saville to discuss the what, how, why, and where of your video content.…

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Added by Dane Saville on June 12, 2020 at 10:06am — No Comments

Staring Contest

You could argue that digital retailing places your customers in the driver's seat. Maybe. Maybe not. No matter the driver, though, neither party wants to get caught in a staring contest. It truly is a bad look. Keeping your eyes on the road up ahead is far more productive for all involved.


At the…
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Added by Jim Flint on June 12, 2020 at 9:54am — No Comments

The Socially Distant Next Digital Era

Digital retail has just had an unexpected growth spurt. While stay at home mandates disrupted worldwide economies, it has also forced many business and consumers to abandon technophobia and welcome digital retail solutions with open arms. Companies like…

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Added by Steve Southin on June 12, 2020 at 9:34am — No Comments

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