Anyone in sales can probably agree that leaving dozens of voicemails a day that are never returned is the most frustrating part of automotive phone sales. The average voicemail return rate is 4.8 % and sales reps spend about 15% of their…

View the latest COVID-19 data report from PureCars.

Background: We’re far from “all clear” but evidence of COVID fatigue is everywhere you look. Depending on where you live, you can either step…

This is shown by sales data for the first quarter.

The crisis caused by the spread of the coronavirus has led to serious losses in the US car market, according to data on sales of companies in the United States for the first quarter of 2020, writes Der Spiegel.

Sales of the US automotive market leader General Motors (GM) fell 7% in the first quarter of the year compared to the same period last year.

The coronavirus crisis in the United States began in March,…

Approximately 500,000,000 hours of video is watched on YouTube every day. It's vital that you have a strategy in place for your dealership. In this episode, Jason Harris joins Host Dane Saville to discuss the what, how, why, and where of your video content.…

Announcing the 16th Annual Automotive CX Summit Series 2020

Hosted by Thought Leadership Summits

Dealer Elite Readers Benefit from 20% Discount now through June 26th

Thought Leadership Summits, Inc. (TLS), is…

The worldwide COVID-19 pandemic forced many retail businesses to either shutdown or embrace automation, AI and digital retail solutions in order to continue to generate revenue. Almost immediately, artificial intelligence has gone from a niche concept to a one that many automotive dealers and businesses need to strongly consider even as many of us begin…

Partnership will enhance payment capabilities for lenders and finance companies across the Inovatec system…

Welcome back to our video series, Communication is Key!

So far, we’ve learned that YOU are…

According to The Blue Sky Report^® by Kerrigan Advisors, the pandemic’s impact on the first and second quarter will not result in dramatic changes to blue sky values, with a buy/sell rebound projected in the second half

Irvine, CA – June 8, 2020 – The 2020 auto dealership buy/sell market declined in the first quarter, falling 9.3% off 2019’s transactions pace as the COVID-19 pandemic took its toll on auto retail,…

Building your foundational automotive SEO knowledge can help your dealership build a successful competitive advantage. Over 90% of automotive shoppers research for vehicles online before they buy. Effective SEO can increase the chance of vehicle shoppers finding your dealership on page one of the search engine results page…

Display advertising helps you to keep your dealership's name in front of customers. Since people are spending 80 percent of their auto shopping time online, why not engage them as they research, browse, and compare different vehicles?…

Automotive Retail Coaches Mark and Mike discuss being present and in the moment and its impact on business and life. Please Note: The production values of our Zoom Casts continue to improve. Click here: https://youtu.be/lNXzYkPF_6E…

In this bonus episode of the KPI Cafe, Josh Mitchell, BDC Director for Hubert Vester Auto Group, sits down with Host Dane Saville to discuss a few of the most important topics for any dealership's BDC. Let this episode help your BDC earn a Grade A for its operations.…

All automobile manufacturers strive for dominance in the marketplace. Vying for consumer's money, trust, and brand loyalty is an ongoing challenge through a balance of quality, quantity, and a franchised network of dealerships that entice consumers to buy and service their vehicles. The last thing a manufacturer is looking for is bad publicity. However, it…

The goal of any effective branding strategy is to become an excellent leader for your business and build customer trust. Create different ways to communicate better with both existing and potential clients. Answering all their questions and provide them with attention can help you build a strong and long-lasting connection. You’ll highlight more your company’s values and create a better image among your competitors. Creative marketing is a must for car…

New brand performance sales data from PureCars illustrates which brands, models and new vs. used saw the biggest sales during the period of May 22 - May 28. 

Breakdown of Brand % of Sales May 22 - May 28

Brand  % of Sales

1: Ford  14%

2: Toyota 11%

3: Chevrolet 11%

4: Honda 8%

5: Jeep 6%

6: Nissan 4%

7: Subaru 4%

8: Hyundai 4%

9: GMC 5%

10: Kia…

1 Click Auto Auction’s new business model can save dealer groups tens of thousands of dollars in auction fees by introducing a flat monthly fee for all vehicles listed.

Austin, TX – (June 1, 2020) 1 Click Auto Auction (1 Click ) debuts today with an industry-disrupting application and fee structure designed to change the way dealers buy and sell cars at auctions. Created by car guys tired of paying exorbitant auction fees, 1 Click enables dealers to buy and…

To finish out our season on budgeting, Reunion's CEO Dave Spannhake returns to discuss programmatic media with KPI Cafe's Host Dane Saville. From the context of how to buy media to targeting between traditional and programmatic, they leave no stone unturned.…

Last week, we started to talk about communication. You see, communication is key. And I want to tell you all that I know about it.

In the first video of the Communication is…