In this episode of season 5, CEO Dave Spannhake and Host Dane Saville return to discuss the tactics, networks, questions, and best practices for your dealership's retargeting strategy. Learn more about how to get the best out of your most cost-efficient channel.

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By Joe Jankowski

The world is in crisis, and no one has escaped the financial and economic effects of the COVID-19 pandemic. Everyone in the retail automotive industry understands the true impact that this virus is having on dealerships and just how crucial it is for stores to find additional revenue…

As states continue to loosen stay-at-home restrictions, will people continue to shop online for vehicles?

What I’m hearing from dealers is that digital retailing tools are a great research platform and the majority of consumers prefer to complete some purchase steps online. But, many  consumers still prefer to complete deals in the traditional…

Online Training Program Helps F&I Personnel Elevate Skills to Improve Profit and Customer Satisfaction Levels

CHESTERFIELD, MO (May 20, 2020) – Protective Asset Protection, a leading provider of F&I programs, services and dealer owned warranty company programs, has made available its library of professional development training courses to all dealership personnel and agents. This…

In my last blog, I discussed the many consequences that the COVID-19 virus will bring to the auto industry. That list was not all inclusive and there is a factor that I did not include that will affect sales and inventory: consumers.

What do I mean by that? We all know that consumers in the United States have received Stimulus checks. In…

Partnership drives much-needed dealership service revenue by facilitating  recall repairs at no cost to private-party vehicle sellers

Laguna Hills, CA, May 19, 2020 — Recall Masters, Inc., the nation’s leading provider of automotive recall solutions, today announced a partnership with Boost Acquisition, a data and technology developer that connects in-market vehicle sellers with potential buyers at online…

Hi everyone! As many of you already know, Google updated its core algorithm on May 4, 2020. Here's a quick analysis of how the update impacts automotive dealerships.

Google released a statement, “We are releasing a broad core alright update, as we do several times per year. It is called the May 2020 Core Update. It will typically take about…

Are you fed up of watching your old car parked in your backyard and can’t find the convenient way to dispose that in an ecological manner and realize the main reasons why they may still have that old or broken down car sitting in their yard-is because they simply don't know what else to do with that car but, now Some Free Car Removal…

Houston, TX — (May 18, 2020) InteractiveTel (https://interactivetel.com/), the leading company…

In this episode of our season on budgets, CEO Dave Spannhake and host Dane Saville move on from SEO to SEM. Throughout these fifteen minutes, they cover the importance -- and composition -- of Quality Score, Clickshare, and much more. If you have questions regarding your dealership's approach to paid search, consider this an intermediate crash course.

As always, you can make sure that you never miss a moment…

Are you sending out a monthly newsletter to your customers?

You should be.

It's such an easy way to touch base and keep you in the front of their minds.

Your newsletter can provide great value by informing your customers with interesting content that resonates with them. Make sure that you are shining through…

If you got stuck with an old car that is not left with any use, Cash For Cars Karana Downs is the most popular old car removal service these days as an unwanted damaged car is no one’s favorite choice to keep it with themselves and it is a liability that its everyone wants to go away with and an…

It seems that so many dealerships are wanting to increase their sales so they end up throwing more dollars at advertising.  You can do that, but it's going to give you Bad Gross...

Gross that you had to buy...

A better way to handle this desire for more sales and increased gross is to Train Your Sales Staff.  With a trained sales staff you will…

I guarantee this is the ONLY time you will hear the phrase 'I was embalming bodies on the side' in an automotive industry podcast!! I bet I have your attention now, don't I? So cool to finally meet and chat with the awesome Jason Harris and also meet and hang out with Peter J. Duffy from …

Kevin Briggs, Guardian of the Golden Gate, joins host Dane Saville to speak about identifying behavior changes of people heading into a mental health crisis and methods to help those in a crisis. This concludes our two-part special on mental health for Season 5.

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There have only been a few times in automotive history that a disruption has caused so much harm to the world’s economy that has dramatically affected it. We are in one of those times right now.

Let us explore a few of the variables:

1. Dealer Inventory – Most dealers buy vehicles on credit (i.e. floor plans.)…

Check out this fun interview Dealer Teamwork did with Tru Images President, Glen Garvin.

Glen discusses libraries and Global Warming, the U.S. Postal Service and some automotive talk about topics like digital retailing. Give it a watch.

The Trusted Information Security Assessment Exchange Certification is the Automotive Industry Standard for Information Security

Inovatec, a cloud-based software solutions provider, today announced that it has been awarded the Trusted Information Security Assessment Exchange (TISAX) Certificate for meeting compliance with stringent information security requirements. TISAX Assessments are conducted by accredited audit providers that demonstrate…

Continuing on with strategies that comprise your budget (refer to the first episode of this season), CEO Dave Spannhake and host Dane Saville dive into the four primary pillars of your dealership's SEO strategy: content marketing, technical SEO, Google My Business, and local SEO. And there's a reason we gave GMB its own pillar.…