If automotive retailers want to maximize their opportunities with Google My Business (GMB), they must create separate departments for sales, service, parts and body shop. I’ve seen this topic debated online, and though some may disagree, I want the data to speak for itself in making this recommendation.

Let’s first establish what winning on GMB means. It doesn’t mean winning on branded search, since Google takes care of that. Precisely 100% of the time someone searches for a specific…

You’re not the only car enthusiast who dreams of becoming a car dealer. And you have many reasons to start a business in the automotive industry because it’s one of the titans of the world economy. There will always be a need for cars (new and used), at least until people come up with a more efficient mean of transportation. Who knows, maybe one day we’ll get from London to Barcelona in 10 seconds with the help of a portal? But for now, vehicles are the best…

Marketing, in the new world order, isn't about someone trying to sell you something. It's connecting with individuals to know them almost as well as they know themselves.

Think about the current COVID situation. We’re in an unprecedented worldwide slowdown. Consumption economies are often driven by feelings. Fear of the…

KPI Cafe Host Dane Saville dives into the untapped potential of the infotainment in each of your dealership's vehicles for sales and customer retention. He brings on the premiere expert, Paige Donnelly of Emerald Infotainment, to dive into the details.…

Bedford, TX — April 6, 2020 — Binary Automotive Solutions, a leading provider of customized programs designed to help dealerships sell more vehicles, announces Bud Brown Volkswagen is now offering Binary’s Lifetime Warranty program as an additional benefit to its customers during the economic downturn.

Using Binary’s Lifetime Warranty Program as an additional customer benefit helps Bud Brown bring value to discerning customers, an important distinction in today’s…

Hi everyone! Dealer Teamwork, an automotive digital marketing provider, shared this information with its clients last Friday (4/3), but I wanted to share it here for everyone too. I hope you find it beneficial. 



Content summary:



Dealer Teamwork's executive team:

• Shares its…

We’ve gotten your questions, your emails, and your comments. We love that you’re engaging, and I assure you, we want to give you the answer to every question you have in this business. What’s mine is yours, friends! I want you to know everything I do, I want to help you in any way I possibly can, and so does Ali Reda! Keep sending in…

Leadership is defined by what you do for your team and industry when things get tough. I have never seen a better example of leadership than my friend and co worker. Check out Vistadash's…

When business resumes as usual, will you be ready to attract the cream of the crop?

-by Sally Whitesell for Fixed Ops Magazine.

I recently spoke at a conference in Orlando. After my presentation, I noticed a workshop on the schedule: “How to recruit and keep your technicians.”…

How to stay connected via microcasting during social distancing. #localsearchgroup…

The Jacksonville Transportation Authority (JTA), Beep Inc. and NAVYA partner with Mayo Clinic to safely transport COVID-19 samples on their Jacksonville Campus

For the first time in the United States, autonomous vehicles are being used to transport medical supplies and COVID-19 tests at Mayo Clinic in Florida.

At a time when healthcare resources and personnel are…

For this episode, Host Dane Saville brings in the foremost authority on branding for automotive retail: Paul Daly. They discuss the "transaction of growth" in both digital marketing and branding, then pivot to the foundation of building your own dealership's brand.…

Let’s face the facts, today's car dealers and everyone in our industry is at war. I recommend your dealership register for disaster relief at…

Crisis triggers a 47.9% decline from 52-week high in December; Kerrigan Advisors release additional insights into automotive retail ramifications

Irvine, CA – March 26, 2020 – Kerrigan Advisors, in the wake of the global economic shock caused by the coronavirus disease (COVID-19), has released The Kerrigan Index™ as of March 31, 2020, which is comprised of the seven publicly-traded auto retailers. When taken in context with…

Various industry studies show over 80 percent of customers want to start the car buying process online. So, it makes sense that more dealerships are implementing digital retailing tools.

Today’s customers expect an Amazon-like online shopping experience that is connected, seamless and easy. If your digital retailing tools and process don’t deliver, customers will choose another dealership that can accommodate their needs.

 …

In this moment of time we're in, there is an opportunity: growth. Whether you have a strong grasp on budgeting your digital marketing or have just begun thinking about it during this Covid-19 environment, we've created this content with the goal to help you grow and refine that understanding. 

If you find this content helpful, we have an educational series called The KPI Cafe with dozens of other videos that can help your dealership all year round: …

Later today, we'll release a new episode with Paul J. Daly. Until then, let's continue to talk about ways to invest your money more efficiently.



Responsive Search Ads are a Google innovation that couples machine learning and automation to match your ads to search intent.



Why's that important? Because the more your ad matches search intent, the more it is relevant to the consumer. And the greater the relevance, the greater the…

...CONNECTING! 

It’s for sitting across from somebody and having a great conversation. You see, closing IS important, but it’s not everything. The closing signifies an end to a relationship, and that’s not what we’re trying to do. Is it? 

The key to massive success is not just building the…