https://www.cbtnews.com/daily-automotive-newscast-march25-2020/

We normally want to give you a break from Covid-19 talk, but there's no great setup for this episode without referencing it. It's during crises like this that maintaining your digital presence is important because people are still searching.



You don't want to give up on what you've built. I bet your competitors and third-party sites aren't either. So let's dive into this KPI Cafe that helps give insights about making the customer journey efficient…

During this unprecedented time, we all need to focus on keeping the machine going and to do that with people in a widespread panic over CoVid-19 it's more vital than ever to show our humanity towards one another. Once industry resumes as what will be the new normal, your clients and customers will remember who showed empathy and compassion when they were hurting, panicked, or freaking out about an invisible threat.

I've gotten the most genuine short conversations and even a few…

Ah, broadcasts. Delivered to you across the nation.

Meet microcasts in the changing new world order. Those short, punchy, quick-hit videos, ranging from twenty second bursts of dancing to 10-minute mini-podcasts. Well, they’re becoming even smaller and more precise as we move forward.…

No one knows what the future holds. But you know what you're capable of.…

How well do you know your sales and service customers? Not just the customers who have purchased a car in the last month, or the ones who get their cars serviced on a regular basis, but all of your customers?

Considering your dealership has thousands of contacts in its DMS, it’s highly unlikely —and unrealistic—that you know your customers…

Dear Dealer Partner,

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As the impact of COVID-19 is felt from coast to coast and across every facet of the automotive industry, our first priority for you, our valued partner and friend, is to ensure we help you maintain your business now and for the long term. We are asking you to go to the…

Let's put down the remote and pick up a notebook because we have another great KPI Cafe . This episode stresses the importance of your internal team or marketing partner understanding consumer behavior to optimize their time and focus on what really matters. That's right: Getting a better return on your investment.

If you haven't yet, subscribe today and never miss an insight: …

Good marketing helps people during times of need. #localsearchgroup #marketing…

If you took a driver’s education class, you most likely learned about the basics of driving: keep your eyes on the road, hands should be at 10 and 2, etc. Even though most drivers know better, many give in to the temptation of their cell phone, dashboard controls or voice command systems, ultimately becoming distracted drivers. 

What is Distracted Driving?

So,…

Make the best possible decisions for your business during this uncertain time by taking advantage of LotLinx proprietary data. The LotLinx Market Update is the industry's ultimate and only source for a complete and accurate view of how shopper volume, VDP engagement and sales are tracking for your brand and location.…

59% of consumers choose which dealership to do business with based on reputation. Erik Nachbahr, CISSP explains how having strong IT best practices protects your dealership’s reputation.

A message to all in our automotive industry.

All of our businesses are hurting right now. No one is exempt. You are not alone.

Many don’t realize how important dealerships and the businesses that serve them are to our society. Between the countless people our industry employs, to the taxes and philanthropic involvement our communities receive, we are…

Do not use Google's new “Temporarily closed” GMB label if your dealership needs to temporarily close due to COVID-19.



The problem with using this new feature is that you’ll first have to contact GMB support. There isn’t currently an option for you to access this label on the…

If you want to maintain excellent performance of your car on roads, then you must take the vehicle to the garage for service at least once a year. The car experts available there will thoroughly inspect your car and find out the underlying or upcoming issues. They will fix the problems in the…

Many automotive lenders face challenges today associated with maintaining compliance in all facets of their business. Automotive loan compliance requires knowledge of federal regulations the govern applications, processes and practices. While it can be assumed lenders strive to remain compliant to the rules and regulations that govern them, remaining compliant can become a struggle if regulations are interpreted incorrectly.

There’s no question that automotive loan compliance is top…

F&I program provider, Protective Asset Protection, is making the following proactive measures to assist dealers and lenders currently during the COVID-19 outbreak and containment efforts. 

Dealers and lenders continue to face great challenges as the nation continues to try to contain the COVID-19 outbreak. Here are several ways Protective is trying to help:…

Automotive Manufacturers Offer Aggressive Lease Deals on Many Vehicles Amidst Sales Slump in Response to COVID-19

Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of March.  Several brands offered significant discounts on mid-size cars and SUVs, likely a result of falling sales due to COVID-19. OEM’s are offering aggressive deals on lease payments to attract shoppers and…

If current events have you feeling like Jan from the Brady Bunch -- Corona, Corona, Corona! -- then you need a coffee break from the news and your typical social media feed.

Let's dive into some budgeting! Our CEO Dave Spannhake was the Marketing Director for a 33-store group in Raleigh, NC. While this episode of the KPI Cafe isn't about pandemic budgeting, it does offer relevant insights for efficiencies and allocation that can help your bottom line.…