In our digital world, it can be easy to discredit direct mail – but that’s a mistake.

According to the Direct Marketing Association, direct mail has a response rate of up to five percent versus just under one percent for digital.

That makes sense when you consider that it’s not unusual for the average person to receive 300 emails a day, half of which they delete without even opening. On the flip side, the average person may receive only three…

Annual Report Shows How Dealers Are Selling F&I; Challenges & Opportunities In 2020

Protective Asset Protection, a provider of F&I programs and services today announced the release of its first annual F&I Trends Report, an in-depth look at the trends shaping F&I…

After 10 years of managing and owning dealerELITE We are passing the torch to Arnold Tijerina.

Arnold is friend and loyal member and contributor of dE for 10 years. 

here’s to wishing Arnold and ALL dE a Happy and Prosperous life.

All dE members are welcome to Use gift code: Gift20 for a copy of my Theoryof5 book

Go to http://TheoryOf5.com

Wishing all of you continued Success

Watch this video for a 2…

In this episode of the KPI Cafe, host Dane Saville defines some of the metrics that Reunion Marketing recommends your dealership tracks, as well as offers a bit of a warning to help you spot when an agency might be trying to pull the wool over your eyes.…

In this episode of the KPI Cafe, host Dane Saville defines some of the metrics that Reunion Marketing recommends your dealership tracks, as well as offers a bit of a warning to help you spot when an agency might be trying to pull the wool over your eyes.…

March 9, 2020 - Auto dealers now have access to a program that enables them to brand used vehicle inventory as ‘AAA Inspected.’  The program is the result of a partnership between SureSale and AAA Club Alliance, the third largest AAA auto club in the national AAA federation.  The program is scheduled to launch initially in Kansas and…

Average Vs. Exceptional

The 3 Factors that Separate Participants from Spectators

There’s no shortage in the world of people who are willing to settle for less than they’re capable of achieving, and our culture seems designed to make this settling not only accepted, but the norm. Advice like “Take it easy” and…

We have less than 8 seconds to grab and keep someone’s attention before their mind starts to wonder.

We have so much information at our fingertips that our brains decide to shut down sooner if the information isn’t valuable, stimulating or just plain fun.

Are you still with me?

I am Sally…

If you want to improve at anything, you need to put in the effort. And that…

The problem of how to increase recall completion rates has been a thorn in the side of both manufacturers and dealers for quite some time. Despite numerous attempts from several sources, a majority of consumers fail to pay attention to any notification because they discard the mailers, discount the severity of the recall or simply don’t have the time needed…

Whether you’re a single dealership or part of a national dealer group, it’s vital that you have a local SEO strategy to attract local in-market shoppers to your dealership. 

Google My Business and proper citation and directory management are two key parts of any effective automotive local SEO strategy. By optimizing your Google My Business listing and managing your citations and directory, you can increase your chances of local shoppers finding you in local search…

Beep, a Florida-based autonomous mobility solutions company, today announced it has appointed Racquel Asa as Chief Marketing Officer. In this role, Asa will focus her efforts on strategic brand awareness and decision making for Beep initiatives. 

Prior to joining Beep, Asa worked as a transportation journalist and anchor for nearly fifteen years.  Most recently, she was the lead transportation reporter for WFTV in Orlando, covering major advancements in infrastructure and autonomous…

Timonium, MD—March 3, 2020—Helion Technologies, a leading Information Technology (IT) Managed Services Provider, is expanding its Dallas operations and moving into a newly renovated facility in Garland, TX. The expansion is part of Helion’s long-term, strategic plan to better support its customer base of retail automotive and heavy-duty trucking dealerships nationwide.

“Due to the unprecedented growth we’ve…

To kick off Season 4, KPI Cafe host Dane Saville addresses one of the most common questions in automotive paid search: Should I buy my brand name? This episode answers that and a whole lot more, so be prepared for a fact-packed session by getting that cup'o'joe.…

Life should be easy!

Here we are with the next video in our featured series, What’s the Story with Ali Reda?. We’ve been hearing tips from Ali about business and life. He’s told us all…

In last week’s video, from the series What’s the story with Ali Reda?, we started to talk about how and where to connect in your community. This week,…

What are your marketing goals in 2020? One of the biggest pain points for dealers is deciding where to spend their marketing dollars to get the results they want. Many dealers feel like their marketing strategies don’t perform as well as they used to, which, when combined with declining sales profitability, puts extra pressure on marketers to up their…

Fields Volvo and Fields Volkswagen of Daytona Beach acquired by Gunther Motor Company

Irvine, CA, February 28, 2020 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised Fields Automotive Group of Chicago, Illinois on the recent sale of Fields Volvo Cars and Fields Volkswagen of Daytona Beach to Gunther Motor Company of Delray, Florida. The transaction marks the 88^th and…

Chapel Hill, NC – February 28, 2020 – Arnold Tijerina, owner of content and event agency Storytailer, has acquired the automotive social network, DealerELITE, effective immediately. Tijerina has big plans for the forum, with member numbers in the tens of thousands, surrounding new content, upgraded educational materials and videos, new…