Long Beach, CA —January 31, 2020 — myKaarma, the leading communications and payments software provider for automotive dealer service departments, today announced the launch of Service Cart. The mobile repair recommendation tool is designed to improve customer transparency and convenience by enabling instant approval and feedback from the customer. This results in higher retention, shorter authorization times, a significant…

Want to find a better way to increase quality traffic without spending more money, but not sure how?

Awesome! Answer these questions:

1. Are you already a marketer with experience in paid search, display, paid social, direct response, copywriting, data analytics, Google Analytics, Facebook, Facebook messenger, landing pages, fixed ops customer pay, retention marketing and more ? (If no, go to 2...)

2. Are you in a…

If you take downward pricing pressure at high inventory levels in the automotive industry to mean that we are in a commodity environment, then keep reading. Otherwise, stop.

Here’s how 2020 stacks up.

The Experience

Most…

Most auto dealerships do some, if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that promise?

The results from ORPs are all over the board. Some dealerships effectively use ORPs to…

Are you taking advantage of the digital era?

#localsearchgroup #jimflint…

How does reputation drive gross? 

When it comes to your online reputation, the good will inevitably outweigh the bad. Learn how on episode 16!

What is your market share telling you?

New sales team includes five auto industry pros with proven track records in growing new markets and a deep understanding of how auto dealerships can fuel CPO sales and ROI

Los Angeles, CA – January 28, 2020 –SureSale, the certification platform that has created the gold standard for quality used vehicles and purchase protection, today announced five additions to its national sales team, each of whom…

If you are thinking of buying a new Volkswagen, you are certainly not alone. There are many new VW models that people have been considering, such as the VW Golf hatchback, the VW Passat sedan and the all-new VW Atlas SUV. However, before deciding to take out a loan, it is a good idea to…

The NADA Show is always jam-packed with tons of events ranging from happy hours and suite parties to huge celebrity and entertainment draws. The 2020 NADA Show is no exception. This list is curated regularly and covers all of the parties and events known. It is continually updated in real-time. Stop searching and asking where the "place to be" is while attending the NADA Show and simply bookmark the list to know.

Current highlights include Jay Leno, Robe Base, Coolio, Tone Loc, Third…

Lease Approval Ratings in December Reached Their Highest Number Since September of 2019

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72% approval rate in December, a rise from the November rate of 67.1%.

December experienced a slightly higher number of applicants with qualifications for taking over another person’s lease contract and one of the highest approval rates for the 2019 year. The approval rate is…

Timonium, MD –­ January 27, 2020 –­ Helion Technologies today warned auto dealers that the risk for cyber attacks in 2020 is greater than ever before, due to the growing prevalence of cyber attacks in general and also because dealerships make attractive targets for cybercriminals. By 2021, cybercrime will cost the world $6 trillion annually, resulting in the greatest wealth transfer in history, according…

This week, we begin our video series, What’s the Story with Ali Reda? I am happy to call Ali my great friend. He’s an outstanding coaching partner,…

Birthdays are pretty important to millennials. Critically important in their life cycles, I’d say.

During the next pitch, to all the dealers and agencies out there who are interested in signing up for “lifecycle marketing” ask this one question.

·   How do you communicate to millennials on their most…

You have a lot of conference options to choose from in the automotive space but the question is what are you expecting from the events?

Are you going there to hang out with your buddies and have cocktails… Or are you going there so you can come back and double your sales and profit?

Smart dealers are going to these events so that they can learn new skills and network with new people.

The hottest new event in the automotive Industry will be taking…

Repeat buyers account for an increasing share of new vehicle sales and now represent 31% of all new vehicles purchased at a dealership, compared to 29% a few years ago. This trend is good news for dealers due to the lower cost of retaining vs. acquiring customers.

Unfortunately, this trend is expected to decline due to a lack of improvement in…

What makes you different from your competition? Do your customers know?

#localsearchgroup…

The Ro' is back! We talk live events and how dealers can capitalize. 

Listen to the full episode here: http://bit.ly/automotiveadvertisingpodcast…

Wantalease.com Data Shows Which Manufacturers could offer Attractive Lease Deals for February based on January Lease Data Trends

Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of January, and forecasts which red vehicles will be best to lease for Valentine’s Day in the month of February. Several manufacturers offered attractive discounts and competitive pricing on mid-size cars and…