Most marketers think of third-party data as something to be used in conquest marketing. While it's true that we must rely on 3rd-party data to acquire new customers, it's important not to overlook the value of this data in marketing to your current customers.

Most companies use only 12 percent of the data they have on hand, which means 88…

Dealers are regularly approached by vendors selling their wares. Not only is it challenging to know what will be a valuable asset for your particular dealership, but it can also sometimes be downright confusing!

Of all of the various software and data services available to dealerships, none is more essential than your Dealer-Management System.…

Dealers are regularly approached by vendors selling their wares. Not only is it challenging to know what will be a valuable asset for your particular dealership, but it can also sometimes be downright confusing!

Of all of the various software and data services available to dealerships, none is more essential than your Dealer-Management System.…

If your dealership is like most, the sales and service side of the house feel like two disconnected islands most of the time. The teams rarely come together unless handling reconditioning or aftermarket accessory installation. But…

A truck also needs little care and maintenance just like other vehicles to deliver quality results and services. However, the maintenance requirements may vary from one model to another. You must be aware of the ways and tricks which can help you maintain your truck model to make it run for years to come.

Here are 7 tips mentioned to help your…

Last week in our video series, Ali Reda’s Road to Sales Success, we began to tell you about our new friend Carlos. Are you excited to hear more!?! 

Weeks 2 & 3 of Carlos’ new career were spent in an apple tree. You see, we all have an apple tree full of important people who already know us, like us, and believe in us. Carlos spent the next two weeks…

Trust Science and Inovatec Systems Team Up to Release World's First End-to-End Loan Management Platform Powered by Alternative Credit Scores

Lenders now have the ability to reliably find, score, lend to and manage the loans of 64 million unbanked and under-banked consumers in the United States alone…

Lease Approval Ratings in May reach Their Highest Number Yet for 2019

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.4% approval rate in May, a slight rise from the April rate of 72%. 

May experienced a higher number of applicants with qualifications that led to more approvals for taking over another person’s lease contract during the month. May saw an increase in approval ratings from the…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week’s Market Insights Report…

Videos are essential for effective marketing and will continue to rise in importance in the future. They are engaging, and consumers would rather watch a video than click through a bunch of photos. I've talked plenty of times about the different types of videos. But for this blog, let’s get off VDPs for the moment. Some of the video content I recommend for…

Albany, N.Y. – June 18, 2019 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with DDI Technology, an established provider of vehicle title and registration services for auto dealerships. Auto/Mate's DMS customers can now use DDI Technology's solutions to improve workflow, reduce fraud and errors, eliminate paper storage and keep data secure.

"The vehicle title and registration…

Albany, N.Y. – June 18, 2019 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with DDI Technology, an established provider of vehicle title and registration services for auto dealerships. Auto/Mate's DMS customers can now use DDI Technology's solutions to improve workflow, reduce fraud and errors, eliminate paper storage and keep data secure.

"The vehicle title and registration…

A picture is worth a thousand words.…

Drivers participating in the nation's most extensive ridesharing services are all independent contractors and, as such, are responsible for keeping their own vehicles maintained. After all, if they want to make money as a contracted driver, it seems perfectly reasonable to expect them to oversee vehicle maintenance, performance, and…

Jim Flint explains how Local Search Group got its start in terms of being the "Now" Part of the "Now" Business that Automotive Sales and Marketing represent.

When I am asked why I work for DealerBuilt the first thing that usually comes to mind is the review I wrote about their DMS back in 2014 when we converted the dealership I was the GSM of over to their system. One of the things that impressed me then and still does is what an awesome team DealerBuilt has. The level of caring for their dealer partners and passion for building the best tools for auto dealers is second to none. When I left the retail car biz after 30 years of success I…

With the auto industry facing a shortage of technicians, it’s important to do what we can to attract young technicians and keep them. After all, when the front end of the business slows down, it’s the back end that can keep your store afloat and profitable. But there are two main problems with getting young professionals into the automotive industry: image…

Welcome back to our new video series, Ali Reda’s Road to Sales Success. Last week, we told you who we at Auto Training Academy are. We want you to find incredible amounts of success in this business, and we’re going to do everything we can to help you find your way to it. So, we’ve started a new program with a new salesman. We’re…

Both Grant Cardone’s book, “Sell or Be Sold” and Daniel Pink’s book, “To Sell is Human” remind me of the idea that sharing an idea or concept involves selling.

On the sales front, OTT may arguably be the word of the year for sales and marketing professionals. Other…

Are you looking for Hyundai replacement parts? Looking to improve your Hyundai’s performance? Browse our online Hyundai parts catalog to find Hyundai performance products to increase your vehicle’s efficiency, or aftermarket…