eBook shares 9 marketing campaign strategies proven to increase customer loyalty and service revenue 

Chicago, IL—June 3, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, today announced the release of a free eBook for auto dealers: Turbocharge Your Owner…

Current estimates put roughly one million electric vehicles on the road in the U.S. today. According to media reports, this milestone was achieved just a few months ago. Proponents of the technology agree that this is a small number, compared to the more than…

In this video, Jim Flint, CEO, and Founder of Local Search Group advises the Google is more likely to intelligently compile data including In-Store Visits information when you connect the dots of Google's GMB and MCC via a common log-in.

I had a great time wishing the team of Auto Dealer Live a very happy seventh anniversary recently as they celebrated many years of bringing the latest and greatest to the folks of the automotive industry! Been a fan since the beginning and have had the opportunity to be on the show a few times, even met the team and thanked them in person for all they do for our biz too! There was some awesome discussion on social selling during the show, well worth catching the replay if you didn't see it…

Most businesses nowadays understand that having a social media presence is imperative for the best exposure to their target audience. However, many dealerships start and stop and are very inconsistent. Perhaps that is because of time. Or, maybe it's because they don't know what to post – which can be a common problem. A problem shared by one of the most…

Price is often a major factor in the purchase of any service or product. But it’s important to separate perceived price and received value. For example, $5 for a bottle of water might seem expensive, but that’s a deal if you’re walking through a desert. And there’s nothing blatantly wrong with paying more for quality (or perceived quality)––just look at…

When we buy cars, the one thing that we all look for is the best performance of our car. One such way is having a turbocharger in our car. A turbocharger is nothing but an exhaust driven air compression technique. Under this element, you will find that you can now generate more power by forcing air into the engine at a much higher rate. Since our engine is nothing but an air pump, we find that we can easily increase the power of our car by simply increasing the…

Whether called Product Specialists or Salespeople, how would yours do selling popsicles? Let me share a recent experience. I was so ready for a chocolate dessert the other afternoon and I was looking for the Yes, We’re Open sign at the ultimate popsicle store in town. Hallelujah, they were open! They sell nothing…

Data Providers Can Help Expand Opportunities for Mechanical Wholesale

& Collision Wholesale Programs

MOTOR Information Systems, one of the…

As profit margins continue to shrink on new vehicles, what’s your strategy to make up some of that lost profit? I’ve talked with dealers who are pushing more extras like extended warranties, buying more leads or hiring more staff. But we all know that in this type of market, trying to stay competitive can be a race to the bottom and additional expenses don’t always equal results. 

I believe a better strategy is to focus on increasing your volume and decreasing your trade…

The international business landscape has all the characteristics to grow in different areas in 2019. With the millennials rising to leadership and the adoption of technological innovations, there are multiple business opportunities in different sectors, but we will explore the X most successful fields you can start a business in 2019.

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Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week’s Market Insights Report…

A car has become more than just a simple mode of transportation, while it still serves its primary purpose of getting you from A-B while sitting comfortably in traffic it has now taken on a variety of new and different meanings. For some their car is a measure of their success, while others its to showcase brand affinity. Some vehicles also envoke a sense of aspiration, and there are many consumers out there who have a car they see as their dream…

As a digital marketing agency in the era of Big Data, we use technology to drive more meaningful outcomes for our clients.

Local Search Group is absolutely a Digital Marketing Agency, but we like to think of ourselves as an Operational…

Albany, NY – May 28, 2018​ – The Center for Economic Growth (CEG)'s Tech Awards selection committee has chosen Auto/Mate Dealership Systems as the recipient of the 2019 Economic Winner Award. The CEG's Annual Tech Awards celebrate and honor the most innovative and inspiring companies in New York's Capital Region, as well as individuals whose pioneering and entrepreneurial successes better the community by strengthening its workforce and creating new jobs and…

As the old adage goes, no one plans to fail, they just fail to plan. This could not be more true when it comes to service marketing budgets in dealerships.

As new vehicle sales and gross margins decline, it's natural to look for ways to cut expenses. But I've never understood the logic behind cutting service marketing…

Are the hottest models, too hot to the touch?

Back in March of 2019, news broke that California would again be pushing “Right to Repair” legislation, joining 19 other states in doing so.

So what exactly is the Right to Repair Act?

All fine print aside, the Right to Repair…

A recent Google search for “customer experience” produced around 1.49 billion results. And refining the search…