Well, here it is, a full length mock-up photo of of our project.  I have found out that my mission will be to make impressions on the 98% of the people at these functions who are not interested in buying a car. (How are we gonna' measure that?)

I'm pretty excited, and we head out to our first event this weekend.

Anybody got anything to say?…

Schedule your priorities, Not prioritize your schedule

“Things which matter most should never be at the mercy of things which matter least.”

—     Johann Wolfgang von Goethe…

More and more automotive brands are recognizing the value of live chat and OEMs such as Nissan and GM are suggesting that their dealerships use allocated funds towards chat. At ActivEngage, we are our own largest customer.  We use the very same …

Every Coaching session can be effective if you follow certain steps to improve your chances of a Successful outcome.

There is one word that is critical in determining the outcomes. That word is "Specific." There is an old saying that goes like this. "The more specific you are the better your results" and…

http://www.automotiveinternetsales.com ;

One of my Dealers just forwarded me this official email from Vehix. They sent it to him yesterday... 

Dear Vehix Dealer,

As you may know, Comcast Spotlight has owned Vehix since 2008. As…

Here’s my social media business development "moth light" attractor experiment:  I have a very positive personal reputation that some of you know.  I am writing about this on automotive professional/vendor social media.  And I have a strong, new message that can benefit us both.  Ready?

If you want the most business-building, field-proven “Road to the…

I was inspired to write this based on the video that was posted on here, "Long day at the car dealership."

 …

FOR IMMEDIATE RELEASE

Media Contact:  Laurie Halter

Charisma! Communications

Ph (503) 245-3140

Laurie@charismacommunications.com

ClearMechanic Releases Spoof Commercials to Promote Online Scheduling Service for Car…

FOR IMMEDIATE RELEASE                        

Dealers United Helps Dealers with Digital Marketing through June Member Deal

Haystak Digital Marketing was chosen from a field of over 45 SEM/PPC providers in the space based on their comprehensive…

Do you hate seeing that your customers have unsubscribed from your email list? Do you loathe seeing them “unlike” your fan page. Do you cringe when your customers are no longer your Tweeps? Well, the average customer is bombarded with around 3,000 messages a day so more than likely, if they leave, they’re just not that into you.

How can you court your customers back and gain…

Good afternoon Dealer Elite Members

Change is one of the only constants in the universe. The automotive world as you all know is overdue for this change as is a number of other retail environments. I was forwarded a very interesting article from a friend today that i think everyone in the automotive retail business should read. BMW who is one of the largest high end car companies in the world is taking the…

This ongoing story is meant to be a journal of our traveling showroom, from conception, to construction, to the reality of our lives on the cutting edge of auto sales.…

As I was writing this, and as you are reading this, there are missed opportunities happening all around your dealership. Right now there are cars coming and going in your service department driven by happy customers that have been servicing their vehicle(s) with you for years. HOWEVER, they've never actually BOUGHT a vehicle from you. You can probably name one of them right now. You've known them for years, and you can remember the last time they came to the service…

Customer’s taste in accessories not within budget? This will help...

When presented with a prospect, one of your first questions will be: “What are you looking for in your new car?” From there you’ll narrow down the type of vehicle, make, model, and a list of features. Features on a vehicle used to not carry much…

You have a 22 year old potential client ready to make the largest purchase of their life at this point.  They are one of the most technical savvy consumers you have ever faced.  These clients have friends all over the world, and talk with their network on a daily basis. They Tweet what they had for breakfast, they Yelp about their experiences, they RePin exciting pictures, and they have an average of 245 friends.

According to Pew Center’s Internet and American Life Project the average…

Take a look at this blog by our Social Media Manager Tori Hoffman, as she talks about creating effective display ads.

It’s no secret that the Internet is the new way consumers are both researching and purchasing various items. However, the question remains, how do you ensure your…

Would you like to make more money? If you answered no to that question, you can stop reading. If your answer was yes, you should consider entering the Buy Here – Pay Here business.

Buy Here – Pay Here offers you the ability to retail vehicles that you currently wholesale and make more profit. Taking trade-ins that don’t meet the standards for your retail sales operation to the auction can be a gamble. Selling prices at the auction rise and fall with the season, market conditions,…

Throughout life, everyone has a wide range of jobs, interests, extracurricular etc... that they go through.  Experience, maturity, growth, and development are all words described as someone gains their life story.  Those same words are often used to a person who is excelling at any particular task.  But what separates people who are “good” at what they do, or people who have “talent”, from the ones that make you say “Wow!”? Passion.

Now in some professions, passion is more…