Before the Internet, automotive dealers had more control of the customer. The only place customers could go for pricing information was the dealership. Now of course they could ask their automotive expert friend or uncle, but they really had no idea how pricing really worked in the automotive industry.

Today with the Internet, and sites that provide invoice pricing customers are more informed then they have ever been. The carmakers also have sites to provide customers will all kinds…

Good Traffic Versus Bad Traffic

Is there such a thing as bad traffic to a dealership? Can any dealership marketing that draws people into your store or onto your lot really be a bad thing?

Yes, yes it can.…

Live for Today

A friend of mine opened his wife's underwear drawer and picked up a silk paper- wrapped package:

'This, - he said - isn't any ordinary package.'



He unwrapped the box and stared at both…

Michael Tyman of Professional Success, Inc. is a leading consultant who works directly with car dealers to help improve their sales and marketing processes. He views…

Let’s explore a simple 3-step approach that will help improve any dealership department.

1. What am I doing now?

Do you clearly understand the road to revenue or process flow from origination to transacting business?

For example, are customers handled the same way every time by every salesperson? How detailed is that instruction? Is every phone call answered the same way? Are the sales techniques the same for everyone interacting with customers? (Note, I’m not…

It is always frustrating when you call a customer and all you get is an answering machine. Proactive Dealer Solutions has been working with BDC's all over North America for years and we have found that a phone blitz is a great solution to this problem.

What is a…

Recently while I was loading clothes into the washing machine (yes I do laundry), my 7 year old son stood there talking about a little bit of everything. In between saying, “really,” and “ah-ha” he confessed to me, “Dad, I’m gonna to be famous and make my own shoes like Michael Jordan.” This struck a chord with me; when did we begin to put boundaries on our dreams? When did we cease to prophetically claim that we would be the most famous athlete, President of the…

Does your BDC actually retain and develop business??

Are you ready for a BDC that does it ALL??

A BDC that actually Retains and Develops business for the store?

Are you ready for a BDC that goes well beyond simply handling incoming sales phone calls and sales internet…

Average is a term I think is often overused.  Average income, average performance, average height, age, etc.  But, when it comes to sales performance, what does average really mean.  For some it means the worst of the best.  For others, it's the best of the worst.  I'm from Jersey.  For me it's the "Cream of the Crap."  Average for me is doing just enough to stay out of trouble and under the radar.  And, if you are perfectly happy, there is nothing illegal about that.  However, you give up…

Before I share this recent change I noticed in Google, I have to say that Google is making frequent  changes to organic and paid search results and dealers have to stay connected with these changes.  Your Automotive SEO strategy can not be STATIC, it has to be dynamic.

It is great to see that a number of automotive leaders are sharing what they are seeing.

Dave Page, from…

Eatontown, NJ - PCG Digital Marketing has announced new course studies for the second semester of the Automotive Internship Program (AIP).  Participants will have their choice of two different certificate programs that will cover the topics of Search Engine Marketing (SEM), digital marketing, and social media strategies.

The…

For years, dealers in the Northeast have not had choices for local automotive conferences that attract the top speakers and educators in the industry.  History shows that Vegas, Orlando, San Francisco, and Nashville are popular destinations for national and regional conferences.

So it is with great enthusiasm that dealers living in the Northeast can attend…

Now, we’re all familiar with the line, “There’s no business like show business.” Well, I wouldn’t personally know if that’s true or not, but I can say from firsthand experience that there is no business like the car business — not just for the controversy and characters, but for the triumphs as well.

In the car business, you have a group of people that range from the dealer principal to the lot attendant, who earns a living and gets some satisfaction from a job well done. On the sales…

Google continues to amaze me with a tsunami of changes to search and new products this summer.  The team at Google is not taking any vacation time this year.



Google announced today Google Related, a free toolbar that is available for Google Chrome and…

In a survey done by KPA, results show there is an increase in dealership concern for safety compliance services as well as the satisfaction of service level from KPA. Check out the press announcement with details and news about our Net Promoter Score (NPS) that measures client satisfaction @ http://kpa.co/safetyandservice. Where does you dealership stand with safety compliance?

Register now for the next Digital Dealer Webinar for $99 - Click Here to Register

Thursday, August 25, 2011 11:30 am 

Eastern…

Yes, I believe so.  Social Outbreak. 

For years I have studied, practiced and looked for anything that gave my dealers an edge with digital marketing.  Success has always been a tough job.  There are so many lead collection services that compete with my dealer clients in the pay per click format that I had to become a Google Certified Partner to…

Before class started on one peaceful Saturday morning, my yoga instructor made this big announcement with much fanfare that there was some huge event coming to our studio.  There were no additional details as to what the event was, when it might occur, etc.  Just a stay tuned teaser.  I was so excited that I could barely focus during class wondering what this event was, when it was going to occur and…

Let’s review some Customer Retention….facts…

These statistics are directly from NADA, the National Automobile Dealers Association…

Ninety percent… and I repeat…

Ninety percent of a dealership’s advertising budget… is spent attempting to acquire a NEW or Pre-Owned vehicle customer.

While the remaining…