Mike overy of the BDC experts will show your sales, service and BDC team how to reach more customers. After over 20 years teaching dealers we have found that contact ratios are as follow.

100 Calls 20-30 contacts and 4-8 appointments with one contact number.

These numbers are of course based on a trained BDC staff member calling sales, service or internet customers.

We are asked by customers, clients, owners and sales and…

In a previous blog, I told a story about my father being deaf and how this becomes a superpower for him in business.  (To read more on this back story, please visit “Seeing What People Say”)  I had no idea what a gift my father had given me during my childhood until I became a working adult in a hearing…

What does it take to lead in today’s world??

What are the ingredients that go into making a good leader??

Good question.

First of all, you need to understand the responsibilities…

Small businesses and owners SHOULD understand the importance of branding! What is branding? It is everything your company does or doesn’t do. Influenced, evaluated, judged, compared in the minds of your audience every given moment of the day. This DOES NOT mean that your spending budget needs to double, or you need to get a second mortgage on your home. How about offering the BEST, most Exceptional,  Unforgettable customer experience with some outstanding character? Not just be the…

Now the first thing we need to remember is that certain people gravitate to certain lines of work and for that matter, certain groups. Being a sales person doesn't make you a certain way, being a certain way makes you gravitate toward that line of work. Now if we agree on the sociology of the group, we see why this maybe more of challenge than you think.

The outgoing, friendly person who enjoys making friends traditionally moves toward a sales type of work.

The technical type…

The secret paths on the journey to sales success do not exist.  There are no hidden doorways that inherently lead to a pool of wealth.  The trek requires tenacity, perseverance and commitment and is no place for the weak spirited. The route is littered with mediocre, unfulfilled promise…

You better hope they are!!

For those of you who have been in the car business a while, the service business has changed dramatically over the years. With the quality of vehicles getting better and aftermarket garages getting bolder, we have to rely on servicing vehicles as much as 'fixing" vehicle. 

So to service a vehicle, you need to sell service. 

I've overheard numerous service calls that went along the lines of; "Mr Customer, you need brakes and…

Ask yourself, what true baggage am I carrying on a daily basis that is now a barrier for my growth in my entire life? Everyone has something keeping them back. Get rid of the baggage. Do not allow another day to go by, without seeking out a way to crush the barriers.

Fact: It was a Wednesday afternoon in 1993, a real nice fall day in New England.…

In a follow-up comment to a post I wrote last week about social media web tools, Jared Hamilton asked me about other free tools I’d recommend for dealers and internet managers to be as effective as possible in their daily marketing efforts.  Below are some tools that various team members at DealerOn use or have used in the past.

Compete.com --By entering your website and those of your competitors, you can see site traffic history,…

In a class action lawsuit filed on June 21, 2011 against AutoNation (Santa Clara Superior Court, entitled Lilly v. AutoNation, Case No. 1-11-CV-203569), attorneys are claiming that AutoNation is in violation of the California Labor Code by misclassifying commissioned sales reps as exempt from overtime and, in addition, issuing deduct vouchers post-sale for losses in commissionable gross due to repair or…

Another Coach is working with a SMgr who asks his salespeeps to submit a short activity summary at the end of each day. Not everyone does this and this SMgr is frustrated. Thoughts?

One point is missing. This will only pertain if this isn't a rebellious bunch who don't believe in accountability and it all…

There are two pains you will feel in your life…

The pain of discipline…

Or the pain of regret…

The pain of discipline…requires us…to do all…

Dealers, if you are not satisfied with current business results, this article may be helpful.  

If you are wondering why performance is not meeting expectations, you may be too optimistic.  Harris Interactive conducted a survey and found:

• 80% of business leaders said they provided superior customer experiences

• 8% of customers agreed

Why would 92% of customers say their interactions were not outstanding?…

We have been working with salespeople, managers, service staff, and business development representatives for many years now. All of the people we work with including sales and service managers at dealerships understand the importance of multiple phone numbers.



If you had multiple phone numbers for every customer, could you reach more customers in a day?



Would you sell more cars and set more service appointments?



Then why is it that when you get a customer on the…

The recent changes with Google Places make a strong case why dealers need a marketing strategy that is continually updated based on market conditions and changes in search/social.



I've been flooded this week with calls and emails asking for guidance on how to adjust…

A lot of people will tell you that there is no way to track the ROI of social media, I'm here to tell you that they're wrong. Wrong, wrong, wrong! But why are they wrong? I have a few ideas on that, the biggest of which is that they don't know what they're doing. Another reason could be that they think it's too hard and instead of…

They don’t trust you.

We both know it’s largely unfair, but they don’t trust you. 

You’ve seen all the polls where buyers say if they could bypass the dealership and buy directly from the manufacturer they would.  They trust the OEM, but they don’t trust you.

A couple weeks ago, I heard a Ford maven say this (I’ll paraphrase): “The more your outgoing emails resemble Tier 1 emails, the more prospects trust you.”   By gawd, he’s on to something.…