How do we get our people, the culture, aligned with the strategies so that everyone is committed to the strategy?  How do we unleash the creativity, resourcefulness, talent, and energy of our team to come together? 

Momentum can carry a team through the most challenging times.  If the foundation is void of fundamental leadership skills, the team can decelerate quickly at the first…

True self-worth stems from within

You can't be lifted up by anyone or anything any higher than

you're willing to lift yourself up.

You can't be put down by anyone or anything any lower than…

As I reported yesterday, Google has stopped including 3rd Party Review counts into their yellow stars.  There was some disagreement if this change was permanent, and today we see that it is.

The product manager for Google Local had this to say in an article posted on…

When I’m talking with dealers about various aspects of their online marketing strategy, the reason that they most frequently bring up for why they aren't more involved in social media is that they or their teams don't have the time.  I'm a strong believer in the theory that time is the new money, so I agree that sometimes there just aren't enough hours in the day.  At DealerOn, we believe that there is a definite benefit to devoting time and effort to…

Change once again is rocking the automotive digital marketing world as Google today drops the third party review counts from its yellow stars. ONLY reviews directly posted on Google Places are showing. This screen shot of BMW of Scherville showed all the DealerRater reviews last week in their star counts but not today.

This is what their Google Places account…

TO LAUGH IS TO RISK APPEARING THE FOOL

TO WEEP IS TO RISK APPEARING SENTIMENTAL…

Remember those old movies about the dark dank rooms that unwanted children were forced to live in.  They were left to fend for themselves, poorly fed, and ignored until they were old enough to go somewhere else on their own.  While some of these movies became musicals, an orpahn's life was not a pretty one.  How about those who have been left by the wayside when their salesperson moves on?  Are they just being ignored until they move on?

Orphan owners may be the most ignored…

How to uncover the real objection in a car deal?

That’s the question isn’t it! You have done the road to the sale; you have taken a look at their old car. Your customer loves the new car and just won’t sign. You have followed them up and the customer isn’t calling you back. Now what should you do?

You take it to the next level, you have the manager speak to them, and you even call them every day for a week, still nothing. What is the next step?

 …

We All of us at www.AutoLibrium.com are on a mission to reduce the cost of digital internet inventory marketing. It was reported to us that one web that is well known made on an average of over 50 million a month in resent past. Fifty million a month. That is unheard in these times.

There is a dealer in north Scottsdale AZ that told us that they…

In a first, a dealership in Michigan partnered up with Groupon to offer Groupon’s first car buying groupon. The deal offered was $500 off the purchase of a vehicle for $199. Keep in mind that Groupon typically takes 50% of the price of the offer (in this case about $100) if the Groupon is successful (ie. meets the minimum purchase requirements). So in the event that the minimum of 10 deals were…

The subject of body language keeps popping up in my life of late.  As a result, I have spent some time dwelling on the connection between body language and the work place.  Personally and professionally, we often hear the words, “Don’t judge a book by its cover.”  This statement has more to do with quick judgments made on physical appearances than body language.  Reading someone’s body language goes…

Just what is accountability???

The dictionary defines accountability as……

“The state of being accountable, liable or answerable”

HMMM…….Liable??

Sounds like someone is going to get in trouble……doesn’t it??

How about this definition of Accountability??????...........

 …

Many people choose to stand in; those who do fall in line, conversing between the should’ves and the could’ves. When you stand in, you play it safe attempting to minimize exposure of any liability, risk, or mishap- anything that could make you look foolish. When you stand out, you expose yourself to all of the risks- becoming the sole beneficiary of…

Don’t be afraid of bad reviews.  More and more consumers are going online and posting reviews, and other consumers are reading these reviews and using them in their purchase decision process.  With the growth of social media sites like Facebook, Twitter, Yelp, mylife, Friendster (and the list goes on and on)  these reviews are getting shared with larger and larger audiences. According to a recent study, 70% of online consumers consult ratings or reviews before purchasing, and that same…

http://www.dealeretraining.com

View my profile on LinkedIn

View me on Naymz

Follow me on Twitter…

For most auto dealers navigating Facebook can be tricky subject.  For other dealers it's a flat out waste of time.  For you it should be another channel that you embrace to build your reputation and promote your dealership.

What you can't expect is to throw up a Facebook fan page and think people will "like" you because you created a page.  You need something social and enter-active that keeps people engaged and coming back for more.

Facebook is great for images and videos, so…

Social Networking has transformed from a way that college kids could keep in touch to a main stream tool for capitalism.  Social Media is one of the newest tools available to the global economy as more and more businesses are adopting Social Media Marketing Plans.  With an audience of over 500 million users, Social Media has become the platform for engaging with clients and prospects on a real time and…

The biggest mistake salespeople, sales managers and BDC staff make is they forget to thank the customer after they leave the dealership. It always amazes me that when customers take time from their busy life to visit their local dealership, the dealership staff forget to follow up that customer and tank them.

How many times in your life have you been to an open house, a car dealership, an electronics store or another retailer to make a big purchase and that salesperson, manager or…