Sometimes your biggest weakness can become your biggest strength.

 Take, for example, the story of one 10-year-old boy who decided to study judo despite the fact that he had lost his left arm in a devastating car accident. …

John Miller | John Christopher Miller

Currently resides in Easley South Carolina

Internet Director for Bradshaw Automotive Greenville South Carolina Dealerships

 …

The process of maximizing the amount of traffic and leads that your website generates from Google can be daunting.  Here are some basic things that our SEO team at DealerOn recommends focusing on if you are either changing website providers, contracting with a SEO or PPC vendor, or simply taking the pulse of the performance of your site and marketing efforts.

Determine Which Keywords You Should be Targeting – Working with your…

The Manus Group is not exactly a highly recognized brand like Toyota or Chevrolet.  You might be in the same boat or your might just want to stand out from the other name brand dealer down the street.  Social Media Marketing is about standing out and being popular.  Yes, it takes us all back to those high school days where some of us excelled at…

Erik Qualman, keynote speaker for the 11th Digital Dealer Conference & Exposition, would like to welcome YOU to attend with a personal message.

What's his keynote going to be about?

Socialnomics: It's a People Driven Economy,…

Great leaders understand more than anything that it is ALL about the people…..

The people… are the driving force of any organization…..

Don’t believe it???

Go ahead and hire some bad ones and let me know how that works…

• Google+
• Google Circles
• Google +1…

Thanks for your intuitive and sincere response. Its interesting the things you said.

As the Internet Director of a department that has three dealerships to deal with, I have my hands full.

I have a staff of three, including myself. All over the internet there are consultant types who would have us believe that they know the answer to: "How do we run an automotive internet department?" They would have us believe that for a fee, they can take all the things we have learned about…

If you're a dealer not satisfied with current performance, these ideas may be useful.

Honesty and Ethics Rankings

A November 2010 Gallup poll asked consumers to rate the level of honesty and ethics of various professions. Nurses, military officers and pharmacists were at the top. Lobbyists and car sales people were on the bottom. (See graph below) There are many highly honest, ethical and good dealers in the business, yet these polling results have…

Chances are, since you’re reading this post, your dealership or company is involved in social media. That’s good - it’s hard to imagine how difficult it will be moving forward for organizations that have not embraced social networking. Although Social Media is relatively new (and certainly exciting), its meteoric growth has unfortunately caught the early attention of the legal powers-that-be.

Despite the widespread use and misuse of social networking at work, 45 percent of all…

Before you begin recruiting, interviewing, or hiring for the position of Internet Manager/BDC/Internet Director, there are three crucial things you must do first.

1)  Determine the hierarchy of the store.  Who will this person, in a new department, be reporting to?  Often anyone from sales managers to salespeople believe they can delegate work to someone in the Internet department while the top stores usually have a director or GM as the only entity that presides over the…

I’ve often wondered what makes salespeople go from optimism to pessimism in such a short amount of time. (i.e. 30 day wonders) When they first hit the pavement, they are full of optimism; I mean they believe every customer is a buyer.  Eventually, they become pessimistic; their speech begins to change; all buyers are liars and all of them are buried or idiots. As…

Mike overy of the BDC experts will show your sales, service and BDC team how to reach more customers. After over 20 years teaching dealers we have found that contact ratios are as follow.

100 Calls 20-30 contacts and 4-8 appointments with one contact number.

These numbers are of course based on a trained BDC staff member calling sales, service or internet customers.

We are asked by customers, clients, owners and sales and…

In a previous blog, I told a story about my father being deaf and how this becomes a superpower for him in business.  (To read more on this back story, please visit “Seeing What People Say”)  I had no idea what a gift my father had given me during my childhood until I became a working adult in a hearing…

What does it take to lead in today’s world??

What are the ingredients that go into making a good leader??

Good question.

First of all, you need to understand the responsibilities…

Small businesses and owners SHOULD understand the importance of branding! What is branding? It is everything your company does or doesn’t do. Influenced, evaluated, judged, compared in the minds of your audience every given moment of the day. This DOES NOT mean that your spending budget needs to double, or you need to get a second mortgage on your home. How about offering the BEST, most Exceptional,  Unforgettable customer experience with some outstanding character? Not just be the…

Now the first thing we need to remember is that certain people gravitate to certain lines of work and for that matter, certain groups. Being a sales person doesn't make you a certain way, being a certain way makes you gravitate toward that line of work. Now if we agree on the sociology of the group, we see why this maybe more of challenge than you think.

The outgoing, friendly person who enjoys making friends traditionally moves toward a sales type of work.

The technical type…

The secret paths on the journey to sales success do not exist.  There are no hidden doorways that inherently lead to a pool of wealth.  The trek requires tenacity, perseverance and commitment and is no place for the weak spirited. The route is littered with mediocre, unfulfilled promise…