I can stand up now but only with a helping hand from my team - Chapter II "Diaries of an eCommerce Director"

So I got that squared away right from the get-go…my website looks good; First to Second grade content (I will explain it further down what means) is in place, but what do I do with all the leads generated via my website, website forms, 3^rd party leads and so on.

What is here the status quo on response, follow up and long-term usage of…

Join Ray Fenster for an encore presentation from the 10th Digital Dealer conference: Revving Up Fixed Operations to 100% Absorption Using Digital Process and Marketing…

The first step to Social Networking suicide is to use this media as a place to make the sale.  Social Networking is a relationship building network and not the shopping network.  A network when used as a verb is defined as: to cultivate people who can be helpful to one professionally, especially in finding employment or moving to a higher position.  With this in mind, a Social Network is a place for…

Is making a mistake…a bad thing??

Lots of people think… that mistakes are bad…but in reality…making mistakes…is a good thing…

Making mistakes are a good thing…because it shows you are willing to go forward…and take a chance…with a task or problem….

Remember…to get… what you have never gotten…you have to do…what you have never done…

In an effort to solve any task or problem…you have to be willing to take some risks on making…

My experiences over the last few years has taught me that Success is not just by chance, but how well you manage your emotions, inner passions that fuels your drive and the quality of integrity with relationships you attain.

Relationships are the most important factor in life. The quality and reflection of your attitude is what people are either drawn to or pulling away from. 

Selling a car,…

How can this be? How can success and failure be one in the same? That doesn’t make sense. Does it?

Professional Baseball Player- Gets up 5 times in a game and strikes out, all 5 times. One would agree his performance was a failure. He is a professional, which makes him successful. Right?

Professional Golfer- Has a round of 80. Eight shots over par. A very bad day, for professional golf…

The Grass is Greener Down the Road

 Turnover is an epidemic in the auto industry. Now I do realize that there are times where turnover is a symptom of other

 internal issues. I concede that point. However, when virtually every dealership in America suffers from the problem, there

 must be something more. Salespeople, by nature, want to be in the action. If traffic has been slow at their current place of

employment, they check around town and find out which…

Marketers are experimenting with using the Social Networking sites for proactive marketing through building targeted niche networks and business development communities.  As a result, Social Networking has become as much a part of your corporate brand as your website.  Not sure Social Networking is right for your organization? …

Where Google Wave and Google Buzz fell short before, Google+ presents a new take on social media and looks to prevail.  One of the things going in Google’s favor is the familiar site design.  Does the below picture look similar to you at all?  Notice how Mark Zuckerberg’s profile is laid out in a similar fashion to Facebook

Bing has recently taken a social approach by using…

Proactive Dealer Solutions works with large and small dealership groups all over the world. We get asked all the time when we work with BDC Manager and Internet Managers what we recommend for dealerships.

Social Media is the biggest opportunity, or challenge facing your business today.

The first step is to get a sense, what we like to call a Social Media Health check or benchmark for your dealership.

There is no point in putting together a Social…

This blog post can also be found at http://wp.me/p1zj9v-1l or at http://infiniteprospects.wordpress.com

Is your dealership's Internet sales process focused largely on converting…

This article can also be found by visiting http://wp.me/p1zj9v-1i or http://infiniteprospects.wordpress.com.…

Do you have a blog on Google Blogger platform, also known as Blogspot? Are you using Google Picasa to store photos? Well, say goodbye to those products.

Panic sets in....wait.....wait....wait....

Now rest easy because these popular product by Google will be renamed in the coming months to Google Blogs and…

In the past 9 months, there has been more changes to search marketing and social media than any other period of time I can remember. It is truly a special time for online marketing professionals as we invest to stay ahead of the learning curve…

(Originally published on Dealer magazine)

It amazes me how many dealerships judge their Facebook marketing efforts success by the number of fans they have. People are in awe of that dealership that managed to get 15,000 fans to their Facebook page. Some vendors sell the fact that they…

During a sales meeting, the question of why the company no longer has a stock pile of tri-fold brochures to hand out to potential clients came up.  I scratched my head and looked puzzled, since we have not used a single tri-fold brochure in over a year.  As a company, we moved away from outdated marketing tools and adopted high tech and interactive tools to meet the requests of our clients.  It was then…

They don't make them like Red McCombs any more. Billy Joe (B.J. or Red, as he known) is a legend -- not just in automotive retail -- but in the history of American business.

When you have a few minutes, check out Brad Wernle's profile of MCombs in Automotive News. Wernle is one of the top reporters in automotive and does an awesome job of capturing…