All Blog Posts (12,642)

NADA Convention Workshop on SEO, Blogs, and Microsites

Following the 2011 Digital Marketing Strategies Conference February 1-3rd in the Napa Valley, I will be leading workshops at the 2011 NADA Convention in San Francisco. My workshop is entitled "Blogs, Microsites, and SEO" will be repeated three times on the following… Continue

Added by Brian Pasch on January 18, 2011 at 12:00pm — No Comments

Autotrader.com New Car Premium

Are there any dealers out there having success with Autotrader.com's New Car Premium Solution?

Added by Jackson Griffin on January 18, 2011 at 10:20am — No Comments

MetalHeadRadio.com

Huge “Thank You” to Scott "Deuce" Wallace

and MetalHeadRadio.com for the awesome computer graphics arts they produced…

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Added by Ray Lovett on January 17, 2011 at 11:08pm — No Comments

AutoMax Recruiting & Training Announces Strategic Partnership With AutoPro, One Of The Top Fixed Operation Companies In The World

Mays Landing, NJ, January 17th, 2011: AutoMax in it’s never ending desire to meet the ever evolving needs of its clients has partnered with the one of the top fixed operations companies in the world, AutoPro.

What this means is that each of AutoMax’s clients has the opportunity, without having to spend time…

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Added by Richard Emmons on January 17, 2011 at 9:38pm — No Comments

Grant Cardone is giving away $10,000 / iPad / Steak Knives

Super easy to win just click this link and follow the instructions...

http://grantcardone.com/blog/c/JAL

Added by Justin LeVrier on January 17, 2011 at 7:57pm — No Comments

Event Planning to Drive Traffic to Your Dealership

Overwhelmed with the prospect of planning an event at your car dealership? You know that you want to get people from your community to come out. But you're not sure about how you'll go about all the work involved in organizing everything from finding food vendors to sending out fliers.

That's when you should sit down and figure out…

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Added by Paul Potratz on January 17, 2011 at 1:56pm — No Comments

My Car Does What?

On-Star, SYNC, Bluetooth, Heads-Up, BOSE, adjustable this, telescoping that! WOW! With all the technology our vehicles offer today, how important is the delivery? It is the key to future sales and referrals. I personally found 3 features on my new Camaro that I either didn’t understand or in one case didn’t even know I had! By the way I work at a Chevy dealer, and although I no longer do many deliveries, I realized we were slipping with our last contact with our customers before they drive… Continue

Added by Terry A Powell on January 17, 2011 at 1:26pm — No Comments

You are doing a great job!!

This morning I found myself reminding a very talented salesperson to stay away from negative discussions! Being a part of the morning coffee clutch will do just the opposite of what you intend. It has no benefit to you only others. The negativity will become a day long distraction from you goals and abilities! I was once told by an old timer in this business that back in the day that was how they made sure noone else was in the game, They would intentionally begin these conversations. …

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Added by Bobbie Herron on January 17, 2011 at 11:17am — 10 Comments

A Lesson From Groupon

Who are we putting in charge of our business?

As I watched this video of Groupon’s CEO Andrew Mason apologizing for a business in Japan that couldn’t handle the orders that Groupon generated for them over New Years I couldn’t stop thinking; Video Click Here

“Here is a vendor that set a marketing strategy in place for a business using price positioning…

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Added by Larry Bruce on January 17, 2011 at 8:58am — No Comments

Stay Classy Grant Cardone...Just Having Some Fun

Is it any wonder why our business has such a bad reputation? Look at the picture below and see what one of our industry's supposed "bests" feels is an appropriate way to motivate.

The Car Business is better than this Grant, thank you for continuing the stereotypes about our business...…

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Added by Micah birkholz on January 16, 2011 at 10:16pm — No Comments

Making Sense of The Barrage Of New Marketing Websites

Every week it seems that a new social media website or micro-blogging platform comes to market and your circle of friends invite you to join. I don't know about you but how does the average person evaluate the benefits of using these new digital marketing tools? Are you overwhelmed? Do you feel that you are dodging bullets?

In the past 60 days you may have been invited and… Continue

Added by Brian Pasch on January 16, 2011 at 1:52am — 1 Comment

Automotive News Microsites And Acton Toyota, Done Right and Done Wrong

Read an article yesterday in Automotive News about Microsites and Acton Toyota "1 Web site? Why stop there?" . I was absolutely thrilled to see that Post-Click-Marketing is finally getting some long overdue credit in the space and from Automotive News to boot.

However Acton hasn’t even scratched the surface with Microsites and Post-Click-Marketing and…

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Added by Larry Bruce on January 15, 2011 at 12:00pm — 2 Comments

The Basics of Automotive Live Chat: How to Master Quality Automotive Lead Generation Through Your Website

No matter your dealership location, franchise, size, or overall rating, you probably will agree that the success of any dealership is measured in the number of sales. In order to obtain sales, you depend on a combination of repeat business, referral business, and of course, automotive lead generation.

With repeat and referral business, there really is no secret to it – other than having a good amount of follow up, and capitalizing on the things that make you different…

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Added by Shereef on January 14, 2011 at 10:49pm — No Comments

Taxpayer investment in GM, Chrysler has 'starkly improved,

Taxpayer investment in GM, Chrysler has 'starkly improved,' U.S. says

By CHRISSIE THOMPSON

Free Press Business Writer

U.S. taxpayers’ investment in General Motors, Chrysler and their two primary financing companies has “starkly improved,” but the U.S. Treasury’s conflicting goals may have hurt taxpayers’ ability to recoup money, the Congressional Oversight Panel said today.

The U.S. government invested $81.3 billion… Continue

Added by DealerELITE on January 14, 2011 at 6:07pm — No Comments

Drive Conversions with Your Dealership's Facebook Business Page

You can increase leads and conversions through your dealership's Facebook business page. However, you need to take an approach different from hard-sell methods you may have used in the past with traditional advertising. Social media marketing is all about building relationships with your…

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Added by Paul Potratz on January 14, 2011 at 5:32pm — No Comments

Ford Motor Company took TOP HONORS

POLK OWNER LOYALTY:

Ford Motor Company took TOP HONORS Tuesday in the 15th annual Polk Automotive Loyalty Awards, demonstrating their ability to retain owners (better than their competitors) over repeated buying cycles. Ford won the following categories:

Overall Loyalty to Manufacturer – FIRST time since 1999!

Overall Loyalty to Ethnic Market Make –…

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Added by DealerELITE on January 14, 2011 at 5:12pm — No Comments

Reaching Out To Customers Thru Social Media - Part II

Some of you may have had a chance to check out my first blog entry "Reaching Out To Customers Thru Social Media - Part I", this is obviously a continuation of that posting. In each entry I plan on continuing an analysis of free online avenues to promote your dealership or auto-related business.…

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Added by Tanya C on January 14, 2011 at 4:08pm — No Comments

Added by Richard Emmons on January 14, 2011 at 1:00pm — 1 Comment

You Can Do This, and Start Today!

There is no longer any doubt about the need for a digital presence. If you want to improve your market share here are a few things a dealer can do today.

Require each department head to write a blog once a month. (This should include the GM or Dealer.)

Require each employee that interacts with the public to maintain a page on some social media platform.

Make sure the Dealership maintains a Facebook page and a twitter page. (updates are important.)

Each…

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Added by Craig Darling on January 14, 2011 at 11:33am — No Comments

Increase Open Rates for Your Automotive Email Marketing Campaigns

The shotgun approach to automotive email marketing is the best way for your dealership’s message to end up being marked as spam. Working with our dealers we have found that targeting email messages to customer based on their specific vehicle models tend to have higher open rates than those blanketed approaches do. Below are three ways your…

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Added by Paul Potratz on January 13, 2011 at 11:43am — No Comments