There are those who may be too busy, don't believe in the use of 'social media' or think it's going away, but just as it is with any business, the automotive industry can only benefit from its use. Social Media can be defined as "media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques"1. There are many…

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I posted that one of my goals was to help 12 dealers increase their marketshare and decrease their marketing expences.  I am happy to say that one dealer so far is well on their way towards market share improvement.

We developed an agressive campaign.  One that includes facebook, twitter, first page on Google and other search engines.  There are key-word ads as well as intuitive placement on hundreds of popular web sites.  We will also send the information on this dealer out through…

Want to see an example of an automaker getting on board with social media marketing? Buick is striving to appeal to the social media generation with its latest promotion, Quest for the Keys, integrating location-based social sites like Foursquare, Gowalla, and Facebook Places as well as Twitter and a custom Facebook application. This promotion involves a scavenger hunt in major cities around the US in which people use social sites to find clues to win money or even a new Buick. They can also…

• Consumers will look for more realness and human touches
• Consumers will be more prone to try new products and services
• Targeted pricing and offers for your potential customers
• Consumers will look out for gaining Online Status Symbols
• Consumers will convert into “Twin-sumers” and…

The Challenge: The automotive industry is recovering from the most massive business contraction in its history. While the playing field has been cleared and offers competitive opportunities, the reality is that dealers face many challenges to growing their business and competing effectively in this new marketplace.

• Traffic is down
• Sales are down
• Ad dollars are misdirected and ineffective
• Inbound sales calls are poorly…

“The only thing you’ll will need is crowd control”

That was the tag line I used when I first started “Outside The Box Marketing” in 1997, that business was a direct mail marketing company for event sales, you know these sales we’ve all done them:…

How much of your dealership’s advertising budget goes into promoting your Service Department? Often times it seems that Car Dealers put so much time into getting the Front End ready for Lights, Camera and Action that the Back End gets neglected. Promoting your Service and Parts Center as well as the Body Shop is a healthy way to keep Car Buyers coming into your Service Bay even after their warranty is up.

Consider the age of the average vehicle on the road in your market. All of…

Video tape: The tape-less camera we use today offers much higher quality than anything that could have been imagined 10 years ago.…

AdAgencyOnline.Net, a nationally recognized automotive advertising resource / networking portal, will be reviewing a new cutting edge technology vendor -- VehSmart -- on the portal's blog talk radio station WAAOL, All Automotive Advertising News All The Time.  VehSmart is introducing a fully integrated asset management and…

1. Facebook will go public and make the current $50 billion dollar valuation look…