Historically, during the week between Christmas and New Years, we all breathe a huge sigh of relief that the Christmas rush is over, and we then reflect over the success or failure of our business over the past year.  A meeting with Comptroller/CPA Firm usually takes place, where the true profits are discovered after taxes, bonuses, LIFO…

Are You Exceptional?

Well, are you? It's a question you should ask yourself sooner rather than later, before you do though you should check your ego at the door and be honest with yourself. I ask because it's the difference between what's expected and the service given that will decide whether…

The candy cane was created by candy maker from Indiana who wanted to tell the story of

the greatest gift ever given., the savior of the world Jesus the Christ.



The candy must be hard to show the solid rock…

Cow Tipping and Other Hoaxes

     It is time to dispel more of those car business myths, rumors, hoaxes and fables that have been passed down through the annals of time.  Like the one about the pig farmer with…

WOW!  The Holiday Season is here!  Did it creep up on you too?  Where has the last month gone!?!

I know I have had my head down working hard to make sure that Dealer Synergy is prepped and ready for 2011, but I did want to stop everything I am doing just for a few minutes…

Advice for Auto Dealerships Facing Recalls

The following was enclosed with a Christmas card we received from a good friend.  It caught my fancy and I thought I would share.

1. Life isn't fair, but it's still good.
2. When in doubt, take the next small step.
3. Life is too short to waste time hating…

Is this why they call it the Silly Season? Have a great break everyone and I'll check you all in 2011. Cheers…

Send in a picture of the service drive all decorated up and you will be entered to win in the DealerPro Training Solutions Best Decorated Service Drive Contest!

It's simple. Decorate, take a pic, send it to lbuchholz@dealerprotrainingcom or mrobson@dealerprotraining.com and you can win!

There are details on the blog at…

Mobile Marketing at Your Dealership

Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.

The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text…

If you missed the bus on having a GREAT November, I hope you wake up before it's too late to have a good December and to end the year with a BANG!



At this time of the year, not everyone has fallen into "holiday mode" and some dealerships are really ramping it up for the season! It's very easy for us to blame the holidays on having a bad last two months of the…

I can’t tell you how many times I’ve been sitting with a client when they say, “I’m sick of being held hostage by customers who threaten me with posting a bad review on Yelp.”  Just last Friday, I had a conversation about this with a good friend who’s a successful sales manager for high-line import dealership here in the OC.  “Customers…

Location-based check in service Foursquare has just announced the addition of photos and commenting features, due to arrive within hours to users of its iPhone application. The features have already gone live on the Foursquare.com website.

According to Foursquare, these two features were among the most…

Home : Live Better AND Save Money with your New Year’s Resolutions

Live Better AND Save Money with your New Year’s Resolutions

By WomenCertified®

According to the US government, the most popular New Year’s Resolutions Americans make are Drink Less Alcohol, Get a Better Education, Get a Better Job,…

It’s a common and prevalent misconception in any sales oriented business that, because someone has sold or even just spoken to a person in the past, the customer belongs to that sales representative, forever.  “That’s my customer”, “How did you end up with my people?” “Didn’t they ask for me?  They should have, they’re my customers.”  Where and when did the mentality that customers are “forever mine” begin?  The following is a result of my vast research to answer…

http://www.automotiveinternetsales.com

Here is an article I wrote several years ago that has been re-published to NuMEROuS National Automotive Sales Magazines and…