It’s that time again—and no, I’m not talking about Christmas. Facebook hasn’t made any major changes to profile pages for at least several months, and now they’re rolling out an extensive redesign for personal profiles. This new design consolidates personal info and pictures onto a more streamlined page that lets users see at a quick glance who you are, offering an excellent opportunity for auto dealers…
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Added by Paul Potratz on December 7, 2010 at 4:43pm —
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A newsboy was standing on the corner with a stack of papers, yelling, "Read all about it. Fifty people swindled! Fifty people swindled!"
Curious, a man walked over, bought a paper, and checked the front page. What he saw was yesterday's paper.
The man said, "Hey, this is an old paper, where's the…
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Added by MANNY LUNA on December 6, 2010 at 9:50pm —
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Recently, we blogged about
using Groupon to draw people to your auto dealership. But there’s another kid on the block: Living Social. And this kid’s got features to compete with Groupon, taking less of a cut from the profit and in return giving you endless social media exposure from the tech-saavy…
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Added by Paul Potratz on December 6, 2010 at 5:34pm —
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In today’s market, consumers get bombarded with the next greatest offer from the latest big sale going on. I know I get at least 3-5 car sale ads from dealers per week. After seeing 15-20 ads per month with offers ranging from key sales to $5k over Blue Book for your trade, or a $9.95 oil change with a free car wash, they all start to blend together. Most of…
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Added by Randell Horn on December 6, 2010 at 4:17pm —
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Holiday Photo Contest 2010
DealerPro Training Solutions is sponsoring a CONTEST for the best decorated Service Drive! Anybody can win! All we need is a picture of your Service Drive all Decorated up for the Holidays! All you have to do to enter is Send us your best photo!
On December 24th, we will pick the best of the best of the best! The winning Dealership will get a Holiday Gift Basket! Winners will be notified by email!
That’s all there is to it. Get those photos…
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Added by Leonard Buchholz on December 6, 2010 at 1:36pm —
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The personnel in your Dealership are looking to you for direction. They are in need of someone to emulate and follow.
This is part 2 of a series on Leadership for 2011.
In the first post I told you about a training visit and seminar I conducted and how I found a Leadership module hanging on the wall that I thought was one the best I have seen.
The second concept that was written on that poster was…
”Model The Way.”
What it means is that as a Leader,…
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Added by Leonard Buchholz on December 6, 2010 at 10:00am —
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It's hard keeping pace with Google in the past month and I bet you haven't thought about how
Google Hotpot will impact your dealership. Read my thoughts at the end of this post but let me help you catch-up on terminology first.
It's been a busy month for Google: Google Instant, Google Preview, Google Boost, and now
Google Hotpot. It seems that I'm chasing Google's product team to understand the implications of all these new…
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Added by Brian Pasch on December 5, 2010 at 1:55pm —
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When you get what you want in your struggle for pelf, And the world makes you King for a day, Then go to the mirror and look at yourself, And see…
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Added by MANNY LUNA on December 5, 2010 at 10:28am —
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If you are a member of Dealer Elite and are one of the lucky dealers in the USA to be chosen for a
Fiat Studio (franchise), I would like to encourage you to take advantage of some free SEO tools and advice.
Most new
Fiat dealers have not started their digital marketing strategies so members of dE will get a head start. The early bird will get the worm -…
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Added by Brian Pasch on December 3, 2010 at 11:00pm —
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EVERYONE please don't forget to Change your FB profile picture to a cartoon from your childhood. The goal? To not see a human face on FB until Monday, December 6th. Join the fight against child abuse, copy & paste to your status and invite your friends to do the same
Added by MANNY LUNA on December 3, 2010 at 6:12pm —
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Porsche is the first automotive brand to reach one million fans on its Facebook fan page, beating many much larger brands to the punch in
automotive social media marketing. What strategies has this German luxury car manufacturer used to pull in fans and see this success? Obviously, a sports/luxury brand often has a large fan following, but auto dealers can still learn from Porsche’s page.…
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Added by Paul Potratz on December 3, 2010 at 4:40pm —
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2011 is on the doorstep.
Anytime of the year is time for reflection, goal setting and renewed committment.
However, this time of the year is particularly important as the year is winding down and we take time to look at what we have accomplished in 2010 and what we would like to do better in 2011.
This is not a “Goal” setting blah blah blah blog post. If you are in a Leadership position in your Dealership and you need a lesson on Goal setting and business planning,…
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Added by Leonard Buchholz on December 3, 2010 at 1:00pm —
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Peter Bond of Automotive Resource Group and Bill Goodfriend of UpLead Technology are pleased to officially announce the news of our new corporate partnership. Improving the automotive industry one dealer at a time. Automotive Resource Group + UpLead Technology = Success!
www.argprofits.com + www.upleadtechnology = Succes!
Added by Bill Goodfriend on December 2, 2010 at 7:03pm —
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Dealerships are jumping into Social Media and I’m excited. But who’s going to manage the beast? Back when the Internet was emerging, dealers or GM’s would assign someone in the store to handle it ‘in their spare time’. I was one of those. Today, dealers should be cautious
using this same tactic for Social Media. As we found out with the Internet, Social Media is not a fad that will be gone in a few…
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Added by Kathi Kruse on December 2, 2010 at 3:26pm —
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Has your dealership gotten on board with social media? Perhaps
you’re wondering how many other dealers are really using social sites
to build a following. A recent
study by SmartBrief,
surveying 6,000 people, shows that…
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Added by Paul Potratz on December 2, 2010 at 11:47am —
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Mobile Marketing for Car Dealers
Mobile Marketing comes in many forms and each can be beneficial to your Car Dealership. Text Message Marketing (also known as Short Message Service Marketing or SMS Marketing), Mobile Websites and Smartphone
Apps are the three dominate forms that Mobile Marketing comes in.
Considering 85% of Americans own a cell phone, while only 80% have a
land line, it seems that Mobile Marketing is worth looking into.
Text…
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Added by Paul Potratz on December 1, 2010 at 5:41pm —
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I know that this topic was somewhat addressed recently in the
Flexi-Bell or Bell or Bell to Bell discussion, but I wanted to bring a slightly different angle to it.
I've been married to the car business for the greater part of a decade. I'm grateful for the rewards that the industry has given us and grateful that my…
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Added by Jos Myers on December 1, 2010 at 12:11pm —
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Automotive Marketing on Facebook creates the possibility to build relationships in your local community. We say that “Facebook is a cocktail party” and urge dealerships treat it as such. It is important to build the number of likes that your public page has, but that doesn’t
mean that you have to do it on your own.
Creating social relationships with other businesses such as restaurants, not-for-profits, colleges and other local businesses and…
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Added by Paul Potratz on December 1, 2010 at 10:00am —
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LinkedIn has joined the ranks of Facebook, Twitter, and countless other social networks by letting publishers add a Share button to content. With this tool, auto dealers can easily share articles,
specials, and more on LinkedIn, where millions of professionals use
their accounts to network with others. This button provides yet another
tool for automotive…
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Added by Paul Potratz on November 30, 2010 at 11:48am —
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“Maintain your profit margins at 45% C/P Parts and 75% C/P Labor” says Don Reed, CEO of DealerPro Training Solutions.
Maintaining your profit margins is not always easy, and it’s not getting any easier! If you are struggling with profit margins, the first thing you must do is measure what you are getting.
The financial statement is the place to look. On your financial you will find month end data as well as year to date. What we want to take a look at it is the month end…
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Added by Leonard Buchholz on November 30, 2010 at 11:13am —
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