When you drive by a Midas, Jiffy Lube, Wal-Mart Service Center, Grease Monkey, Pep Boys, or whatever in your market and see a vehicle that’s your brand, do you ever wonder? Wonder if your dealership sold it… and why is that vehicle not in your service department since it is your…

If you work in or around the retail automobile business right now you are certainly exposed to all of the tools, recommendations, advice and overall chatter about how dealers can and should employ the very latest technology and online strategies in order to run…

When I sold cars and there was no internet I had to learn to master the phone better then anyone in the store. I wanted all the phone ups, it did not matter what car they were looking for or any price range they called in at. I wanted to be the one to help them find the car they were looking for. I always got the number to follow up and always promised that I would find the perfect car for them. I dont ever remember negotiating over the phone about a price.…

Penske Automotive Launches PenskeCars.com…

In the old way of marketing, yes it is tough out there. So you continue your quest. You hire an SEO company, or get involved in an adwords campaign. One is expensive, the other requires you spend too much time learning and turning on and off.…

I remember sitting in my office at Robberson Ford in beautiful Bend Oregon a couple years ago. It was a day not unlike today, clear but cold. I was having a terrible conversation with a

gentleman who had submitted an inquiry on a pre-owned vehicle. He’d been a mortgage broker for the previous 25years, and, like so many of the real estate affiliated customers I’d been talking to…

A young man who decided not to take my training class and picked up a job at a dealership sent this note to me:

Social Media Networking and Online Advertising have become the norm for most dealerships across the nation. Is there a right or wrong way to market with these concepts? What are best practices for this type of networking and advertising? Instead of learning hands on I did a behind the scenes interview with Michael Hammand Jr. from Conicelli Autoplex in Conshohocken,…

My Commercial for GoDaddy.com "Who Be Lookin After yer Booty" (think Pirate...not Rap star) is currently in 6th place out of 1500+ entries!!

Hello dE Friends, for the 1st time, I…

As this months topic fits right in with what I do... I am delivering a paragraph or two.

If you really want your internet to provide you with outstanding opportunities to do business, lets think a little bit about our approach. Do you have a BDC or are you still using an internet department? If your using a BDC you are certainly headed in the right direction. A seperate internet department, not so much.

An internet…

Automotive advertising agencies are flocking to The 9th Digital Dealer Conference & Exposition to learn about new automotive advertising technologies and applications that will help their auto dealer clients sell more vehicles and service with less staff, inventory and money to advertise. AdAgencyonline.Net is an automotive advertising resource / networking portal that reviews new technologies and vendor solutions on the Internet. However, the opportunity to meet the visionaries behind…