Fixed Operations account for about 12% of the total dealership sales; however, it produces 60% of the overall net profit. Warranty claims equate to 30% of the total volume in the service department...with that understanding, one will deduce that the warranty department in your dealership accounts for 20% of the total net profit of the dealership! When you have…
ContinueAdded by Christopher Akin on March 10, 2011 at 1:26pm — No Comments
Hi DealerElite members!
I have some exciting news to announce. The 10th Digital Dealer® Conference & Exposition has just announced an OFFICIAL add-on to the conference.
The Digital Dealer® Workshops is an one-day intensive workshop immediately preceding the 10th Digital Dealer® Conference & Exposition to assist dealers…
ContinueAdded by Arnold Tijerina on March 10, 2011 at 9:00am — No Comments
"The biggest expense to an automobile dealer is not on his financial statement. It's that untrained salesperson out on the showroom floor!"
Added by MANNY LUNA on March 10, 2011 at 2:09am — No Comments
How do you get over 87,000 fans on Facebook and more than 26,000 followers on Twitter almost overnight?
Take it to the streets!
That’s what the IMG Fashion people and some high profile fashion bloggers did as part of the 2011 Mercedes-Benz Fashion Week publicity program for the Big Apple.
They commandeer a 2012 Mercedes-Benz CLS63 AMG, dressed it…
ContinueAdded by charles bayer on March 9, 2011 at 7:26pm — No Comments
Added by Michael Abrams on March 9, 2011 at 3:21pm — No Comments
Added by Linn Boyd on March 9, 2011 at 2:30pm — No Comments
Do as I say, not as I do. How many times have we been in situations just like that and walked away scratching our heads? Managers and dealers tell us that we need to increase volume, raise gross, or achieve higher CSI in one breath, and then when suggestions to do exactly that come up, they reply, "No! We've always done it this way."
As a trainer, I have the priviledge to be in a different dealership almost every week. Part of my obligation is to point out where the…
ContinueAdded by John Fuhrman on March 9, 2011 at 12:30pm — No Comments
http://www.dealeretraining.com
http://www.linkedin.com/in/stansher83
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"Like" Dealer eTraining on Facebook
Why do I…
ContinueAdded by Stan Sher on March 9, 2011 at 10:30am — 3 Comments
Added by Peter W. Korallus on March 8, 2011 at 9:44pm — No Comments
Added by David Bucey on March 8, 2011 at 8:19pm — 1 Comment
Hi to all DealerElite members!
Just wanted to give everyone a quick update on the 10th Digital Dealer Conference & Exposition. There's only 41 days until the conference so don't delay in registering!
We keep confirming speakers daily so make sure to keep an eye on the speakers page of our website.
Also,…
ContinueAdded by Arnold Tijerina on March 8, 2011 at 5:45pm — No Comments
Added by Todd Des Marais on March 8, 2011 at 2:15pm — No Comments
The past four months I have spent more time engaging in social media activity than ever before. I am fairly new to this phenomenon but have fully embraced it! From Facebook and Twitter to dealerelite.net, I enjoy pushing my content (Fixed Performance Inc.) to these different social media platforms.
Writing and…
ContinueAdded by Rob Gehring on March 8, 2011 at 1:09pm — No Comments
We won’t mince words: If you’re a dealer still dragging your feet about keyword optimization, it’s time to jump in…
ContinueAdded by The Cobalt Group on March 8, 2011 at 12:45pm — No Comments
Added by Joseph Little on March 8, 2011 at 12:34pm — No Comments
Ever get that sinking feeling that your auto dealership's website looks just like every other dealership's site? You're not alone--just look at every other dealership using some generic provider for their site. A website refresh is going to take a substantial amount of time and development, but if you can edit the text content, there are some things you can do now to help your website rank higher in search and keep your visitors on the pages.
Here are four simple tips for writing…
ContinueAdded by Paul Potratz on March 8, 2011 at 10:30am — No Comments
Added by Christopher Akin on March 7, 2011 at 10:46am — No Comments
I am sitting here this morning doing some final research and putting some finishing touches on the outline for my upcoming webinar on “Why pay for Reputation Management when you can get it Free” and it occurs to me I did the very thing I am railing against in the seminar… pigeonholed “Reputation Management” as monitoring the web for bad things people say about your dealership in the title and description on the sign up page for the…
ContinueAdded by Larry Bruce on March 6, 2011 at 11:12am — 2 Comments
This is a real story about resolving that last question (names are changed to protect the innocent)--it involves direct mail, but follow along because it applies to all dealer advertising: The GSM at a dealer in a five-location dealer group challenged the direct mail results he was…
ContinueAdded by Keith Shetterly on March 5, 2011 at 6:00pm — No Comments
This is a true story told to me in 1996 BC (Before Computers) by my friend and sales trainer extraordinaire Diana Ball Cooksey. (http://www.dbcooksey.com/)
Diana was a busy working professional and single parent with little time for projects outside her day-to-day work and home responsibilities. But she needed to buy some health insurance. So she left voice messages after hours (this is the days before PCs, remember) with three agencies,…
Added by Trace Ordiway on March 5, 2011 at 3:17pm — No Comments
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