It's amazing how many people have called to ask about the JC Penny and Overstock.com SEO scandal. Let me assure you that anyone who has taken my Automotive SEO classes or attended my workshops, the strategies that these unnamed SEO companies implemented is NOT anything I would have recommended.
I made a video to help car dealers understand that good…
ContinueAdded by Brian Pasch on March 4, 2011 at 8:49pm — 1 Comment
Integrating Smartphone Technology in Car Dealerships. |
Added by Neil Gale on March 4, 2011 at 12:30pm — No Comments
Automotive advertising agencies gather online at AdAgencyOnline.Net to listen and learn from automotive advertising insiders who host a blog talk radio station -- WAAOL, All Automotive Advertising News All The Time. These automotive advertising experts will be discussing The Art Of The Deal In Vendor Negotiations on Monday, March 07th. 2011 at 12:00 Noon EST. The show will focus on best practices for automotive advertising vendors who are actively negotiating software consolidations in the…
ContinueAdded by Philip Zelinger on March 4, 2011 at 11:40am — No Comments
Originally published March 02, 2011 at Dealer Magazine
Last week, a California Court of Appeals judge determined that a dealer violated several California state laws and ruled in favor of the plaintiff in a class-action lawsuit that will have huge ramifications for dealers within the state. The ruling…
ContinueAdded by Arnold Tijerina on March 4, 2011 at 8:41am — No Comments
What is the role and future direction of Automotive CRM systems in car dealerships?
This questions will be answered by a panel of automotive professionals at the 2nd Annual Automotive Marketing Boot Camp. The CRM Panel Discussion is scheduled for 8:00 am Sunday morning April 17,…
ContinueAdded by Brian Pasch on March 4, 2011 at 6:34am — No Comments
Added by MANNY LUNA on March 4, 2011 at 3:05am — 1 Comment
Hi DE members!
I wanted to let everyone know about an upcoming Digital Dealer webinar on March 17, 2011 at 12pm EST/9am PST with Larry Bruce.
10 free tools that will help you manage and monitor your online reputation
You know you need to do it. But managing your reputation online has always seemed…
ContinueAdded by Arnold Tijerina on March 3, 2011 at 6:58pm — No Comments
Added by Paul Potratz on March 3, 2011 at 10:30am — No Comments
Remember the 80′s and 90′s? Everyone in business then was so gungho. To build a business then you had to be great on the phone making cold calls, excellent at booking appointments, great at doing sales presentations, overcoming objections and using any one of the 17 closes you had rehearsed.
Some people in business actually enjoyed the thrill of the hunt.
They loved chasing down their potential new clients and finally overpowering them into saying…
ContinueAdded by MANNY LUNA on March 3, 2011 at 10:27am — No Comments
Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the nationally recognized automotive advertising resource / networking portal AdAgencyOnline.Net, announced that he will be reviewing myNegotiation.com on his Lunch With Phil Discussing Automotive Advertising blog talk radio…
ContinueAdded by Philip Zelinger on March 3, 2011 at 8:09am — No Comments
With all of the new technology and cutting edge techniques of marketing it’s important to be ahead of the game and have the latest and greatest advertising plan in place, but it’s also important to spend your budget wisely. Most people are usually divided when it comes to making a decision on how to spend those advertising dollars, which leads me to the topic of this discussion…which do you prefer, Internet Leads or Trigger Leads?
The popularity of Trigger Leads has rapidly increased…
ContinueAdded by Jennifer Moore on March 2, 2011 at 11:36am — 2 Comments
Added by Christopher Akin on March 2, 2011 at 11:35am — No Comments
I did it, I actually did it, I leased a new car on-line. Why is this so amazing? Here is a little background on me:
- Age 16, lot attendant (1967 Camaro, private party)
- Age 22, Salesperson (1987 Suburban, private party)
- Age 24 Sales Manager (Demo)
- Age 28 General Manager (Demo)
- Age 30 Chevrolet Dealer (Demo)
- Age 37 Chrysler/Jeep/Dodge dealer (Demo)
- Age 44 Consultant…
ContinueAdded by Kip Miles on March 2, 2011 at 9:03am — 9 Comments
I am Jackie Daniel Cooper, “Danny Boy”, to my Dad and Family. My vocation has been the retail automobile business since Dad gave me the opportunity to shine shoes at the dealership he operated, Easterby Dodge in 1963, Greenville, SC. Originally my business plan at 6 years of age was to shine the shoes of my Daddy’s salespeople … I realized early on they were better…
ContinueAdded by MANNY LUNA on March 1, 2011 at 11:30pm — No Comments
You’ve invested in a great new…
ContinueAdded by The Cobalt Group on March 1, 2011 at 3:16pm — No Comments
Hi DealerElite members!
Congratulations on hitting the 5,000 member milestone! I'm sure that's just the beginning.
A quick note to let everyone know that early-bird registration for the 10th Digital Dealer Conference & Exposition has been extended until Friday, March 4, 2011. I promise this will be the last extension of that rate so make sure to register before Friday to…
ContinueAdded by Arnold Tijerina on March 1, 2011 at 1:00pm — No Comments
Is it possible to increase online service appointments by 300%? I didn't think so but I found out that you can by making some simple changes to your existing website!
Can you increase total service appointments by 10-15% with an inexpensive change to your website? Yes you can.
What would your service business and profits look like if you achieved…
Added by Brian Pasch on March 1, 2011 at 8:50am — No Comments
Great news! See the whole article:
http://www.autonews.com/apps/pbcs.dll/article?AID=/20110228/RETAIL01/110229868/1489
Added by Kip Miles on February 28, 2011 at 5:53pm — 1 Comment
What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.
An…
ContinueAdded by Paul Potratz on February 28, 2011 at 5:00pm — No Comments
It comes down to 3…
ContinueAdded by Mike Myers on February 28, 2011 at 10:30am — 30 Comments
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