Added by Lisa Copeland on November 13, 2010 at 5:49pm —
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1. Think you know everything.
If you were just promoted to Production Manager, you may feel you know everything about production. Even if that were true, and it isn't, you sure don't know everything about the most important part of your new job, managing people. Listen to the people around you. Ask for their input when appropriate. Keep an open…
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Added by MANNY LUNA on November 13, 2010 at 3:34pm —
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From SCAB to SCAR (part 2):
A scar is the healed reminder of the wound that was once there and what we need to do so that we don’t get another like it.
THE SCAR-…
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Added by josh wilcox on November 13, 2010 at 12:34pm —
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From SCAB to SCAR:
A scab is a healing wound.
THE SCAB-…
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Added by josh wilcox on November 13, 2010 at 12:32pm —
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Since Google has integrated Google Places into organic search it is clear that there is no greater search marketing priority for car dealers than to start an Internet Reputation Management (IRM) process. That IRM program cannot focus on one review site but must focus on multiple review websites.
I take the position that a local dealer needs to have at least 100 positive reviews and in more competitive markets, TWICE the number of…
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Added by Brian Pasch on November 13, 2010 at 7:30am —
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So this was my topic for a recent roundtable discussion I moderated at an event hosted by David Kain and Steve Stauning. (side note: I will say without a doubt if you get the chance to attend one of these events GO!! These guys are good, real good and they do a great event.) As far as the topic goes it was a really good discussion with a good group of Internet Managers and Directors and a few things came to light for everyone....process, utilization and CRM capabilities are still all over…
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Added by David Marod on November 13, 2010 at 3:11am —
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Have you ever wondered why so few of us succeed? We always hear about those people that came up with a simple idea and made millions but most of us react by “oh well, all the simple ideas are gone by now”. What’s ironic is that usually every few months, we hear about another idea that seems brilliant and ridiciously simple. Why does this happen? Why do we keep limiting ourselves?
Perhaps one of the fundamental problems most of us have is thinking that many…
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Added by MANNY LUNA on November 12, 2010 at 12:47am —
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What did you do in "Customer Service Training" this year? Did you have an in house seminar? Did you have ongoing Training? What subjects did you cover? How did they relate to your Dealership Culture?
These are some of the questions you need to answer.
Why?
If you did not Sell as many Cars this year or Sell as much Service as you needed to and you plan on selling more next year, then the 1st order of business is to decide what worked for you this year and what did…
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Added by Leonard Buchholz on November 11, 2010 at 6:24pm —
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It might be difficult to sell cars using Groupon, but selling the services your Dealership provides would be a piece of cake. A Subaru Dealer in Seattle recently did Full Car Details for half price while a…
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Added by Paul Potratz on November 11, 2010 at 5:00pm —
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Normally nosy bloggers post the first spy pics of a new car model, but this time Hyundai itself has revealed a spy shot of the 2011 Elantra on its official Twitter account. This clever image leak is a great example of automotive social media marketing.
The tweet simply said, “Self-Spy-Photo: Just received this from our…
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Added by Paul Potratz on November 11, 2010 at 4:30pm —
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On December 1, 2009 the federal agencies responsible for administering the Graham-Leach-Bliley Act (“GLBA”) and the Fair Credit Reporting Act (“FCRA”) issued revised regulations that financial institutions, including auto dealerships, may use to meet the new privacy notice requirements under the Acts. The focus of the revised regulation is on a new Model Form that will make it easier for consumers to understand how financial institutions collect and share information about consumers. The…
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Added by Jim Radogna on November 11, 2010 at 4:14pm —
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One of the most frustrating things that Service Advisors have to deal with is the unavailability of the Customer after they have left the Dealership.
In 100% of the cases there is a series of steps the Advisor can do during the writeup and repair process to increase the chances that they will be able to contact the Customer once the vehicle has been inspected or the repairs have been completed.
Step Number One.
Get a “Pre-Approval” amount. This is amazingly…
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Added by Leonard Buchholz on November 11, 2010 at 3:05pm —
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Almost all dealers want to create that emotional connection between themselves and their potential customers. Where I come from most customers want not only get the big deal but also they want to think, and believe, that the person that they are buying from is on "their side". It takes me back to the King of the Hill episode where Peggy wants to buy a car but Hank tells her that he'll do the negotiating because he has "a car guy", a "car guy" that he's been buying from for 25 years. Peggy…
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Added by Joseph Little on November 10, 2010 at 4:48pm —
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Professionals from all industries are creating profiles on LinkedIn to network with others. In turn, auto dealers need to take advantage of LinkedIn to build relationships on a more professional level than through Facebook.
Car buyers may check out your dealership and employees’ profiles before purchasing a car, and so the more content they can find, the better. You may be able to network with potential buyers yourself, and LinkedIn offers one more opportunity to…
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Added by Paul Potratz on November 10, 2010 at 2:00pm —
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Tomorrow is Veterans Day. Here's a story about a veteran very close to me....
Fort Worth Star-Telegram (TX)January 28, 2003 Column: Military Notes In Germany 60 years ago, death above and death below Author: FRANK PERKINS
Planes from the U.S. Army's 8th Air Force made their first daylight raid on targets in Germany 60 years ago Monday.
Military records show that 8th Air Force B-17s and B-24s and their fighter escorts -- 338 planes in all -- dropped 594 tons of bombs…
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Added by Terry A Powell on November 10, 2010 at 12:33pm —
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When possible, send a short, handwritten card thanking each client for the opportunity of doing business with them. If that isn’t possible, have a card pre-made and sign your name—but the more personal you make the note, the better.
Not sure what to say? We suggest, “During this time of Thanksgiving, I want to express my deep appreciation for very special clients like you.” Keep it simple and direct!
Send your most loyal clients a special thank you gift, coupon…
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Added by SUSAN HAIR on November 10, 2010 at 9:55am —
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Do you know anyone who is interested in being a marketing manager that works with a high growth innovative company that is passionately dedicated to helping dealers grow their business? www.Tier10Marketing.com works with some of the best dealers in the country like Penske, Paragon, Hendrick and many others. Ideally the person would work out…
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Added by Sean Wolfington on November 10, 2010 at 3:30am —
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If you thought reviews were important before, be ready. The importance just become exponentially higher.
Google's recent changes of integrating and highlighting reviews into their organic listings is making many of the most high-volume local searches a draw for people to click through to see what others are saying about dealers. Most dealers are starting to focus on DealerRater and other review sites, but some are taking it down the wrong path.
This video shows why diversity…
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Added by JD Rucker on November 9, 2010 at 11:51pm —
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Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal
http://AdAgencyOnline.Net, will be reviewing WomenCertified® on the portal's blog talk radio station -- WAAOL, All Automotive Advertising News All The Time. Philip will be interviewing the President/C.E.O. of WomenCertified®, Delia Passi, on his Automotive Advertising Experts blog talk radio show scheduled to air on Friday,…
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Added by SUSAN HAIR on November 9, 2010 at 9:30pm —
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Bing has announced plans to integrate with Facebook to show which pages your friends like. As long as you’re logged into your Facebook account, you will see your friends’ profile images and names under search results for pages they like.
This new feature will help to make your auto dealership Facebook page more visible. When friends of your fans search, they will see that their friends like your page. As you build fans and encourage more people to like the page, searchers will be more…
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Added by Paul Potratz on November 9, 2010 at 3:00pm —
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