Ever wonder how many people really see what you post on your car dealership's Facebook page? Facebook recently added features to its Insights for business pages, offering new opportunities to see how people are connecting with pages.



Now, you can see how many people saw a post or interacted with it by…

From an interview with the German magazine Der Spiegel: …

Continuing on the path I started when I wrote "Building Your Personal Brand by Harnessing The Power of Social Media" I wanted to write a second post that digs a little deeper into a few aspects of that…

Did you know that 45% of American adult make one or more resolutions each year. Among the top New Year’s resolutions include resolutions about weight loss, exercise, and stop smoking.  Now I am sure all of you have made a New Year’s resolution at least once in your life and if you have ever kept yours, you’re one of the few.  A simple Google…

Historically, during the week between Christmas and New Years, we all breathe a huge sigh of relief that the Christmas rush is over, and we then reflect over the success or failure of our business over the past year.  A meeting with Comptroller/CPA Firm usually takes place, where the true profits are discovered after taxes, bonuses, LIFO…

Are You Exceptional?

Well, are you? It's a question you should ask yourself sooner rather than later, before you do though you should check your ego at the door and be honest with yourself. I ask because it's the difference between what's expected and the service given that will decide whether…

The candy cane was created by candy maker from Indiana who wanted to tell the story of

the greatest gift ever given., the savior of the world Jesus the Christ.



The candy must be hard to show the solid rock…

Cow Tipping and Other Hoaxes

     It is time to dispel more of those car business myths, rumors, hoaxes and fables that have been passed down through the annals of time.  Like the one about the pig farmer with…

WOW!  The Holiday Season is here!  Did it creep up on you too?  Where has the last month gone!?!

I know I have had my head down working hard to make sure that Dealer Synergy is prepped and ready for 2011, but I did want to stop everything I am doing just for a few minutes…

Advice for Auto Dealerships Facing Recalls

The following was enclosed with a Christmas card we received from a good friend.  It caught my fancy and I thought I would share.

1. Life isn't fair, but it's still good.
2. When in doubt, take the next small step.
3. Life is too short to waste time hating…

Is this why they call it the Silly Season? Have a great break everyone and I'll check you all in 2011. Cheers…

Send in a picture of the service drive all decorated up and you will be entered to win in the DealerPro Training Solutions Best Decorated Service Drive Contest!

It's simple. Decorate, take a pic, send it to lbuchholz@dealerprotrainingcom or mrobson@dealerprotraining.com and you can win!

There are details on the blog at…

Mobile Marketing at Your Dealership

Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.

The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text…

If you missed the bus on having a GREAT November, I hope you wake up before it's too late to have a good December and to end the year with a BANG!



At this time of the year, not everyone has fallen into "holiday mode" and some dealerships are really ramping it up for the season! It's very easy for us to blame the holidays on having a bad last two months of the…