Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be interviewing three principals from eVBDS, (Electric Vehicle Business Development Strategies), -- George Stellweg, Forest Williams and Carlos De La Guardia -- on his blog talk radio show Automotive Advertising Experts.  The group of auto industry insiders will be discussing the many…

Running an Ethical PPC Campaign for Your Dealership

Recently, we were searching one of our dealership clients (Bill Rapp Superstore) in Google and found that a competitor, Nemith Nissan, is bidding on their dealership's name in search. So when we typed in "Bill Rapp Nissan," a pay-per-click ad showed up saying "Bill Rapp Nissan-we beat their price." Further investigation showed that…

eCarList opens access to its award-winning iPhone app to all automotive dealers; provides free TrueTarget Mobile service to all Carfax subscribing dealers

DALLAS and CENTREVILLE, Va., Jan. 19, 2011 -- eCarList, one of the fastest-growing automotive software companies, has teamed with Carfax to provide free access to eCarList's innovative TrueTarget…

But I could discover throughout my held trainings and seminars that we as dealers very rarely know about the motives of consumers, why they are following us or a brand – why do they like us. What make fans and followers click?

A recent conducted research of Co-Tweet and ExactTarget came closer to provide an answer. The following motives and answers will possibly help dealerships to adjust their engagement level on Social Media Networks. It will help us further in creating new…

I just got back from a 20 Group meeting and the more I speak to dealer principals the more I am excited about being in the automotive industry. I am very excited about helping dealer principals lead their business in digital marketing and social media strategies. That's right. Dealer principals as…

Fellow DealerEliter's,

It has been great being a party of the community and sharing ideas and thoughts. We had some amazing results when we did our Case Study right here on DealerElite with Reno Toyota.  They were able to increase their website leads by 100% by adding Car Chat 24: Reno Toyota Case Study Numbers

If…

Are there any dealers out there having success with Autotrader.com's New Car Premium Solution?

Huge “Thank You” to Scott "Deuce" Wallace

and MetalHeadRadio.com for the awesome computer graphics arts they produced…

Mays Landing, NJ, January 17th, 2011:  AutoMax in it’s never ending desire to meet the ever evolving needs of its clients has partnered with the one of the top fixed operations companies in the world, AutoPro.

What this means is that each of AutoMax’s clients has the opportunity, without having to spend time…

Event Planning to Drive Traffic to Your Dealership

Overwhelmed with the prospect of planning an event at your car dealership? You know that you want to get people from your community to come out. But you're not sure about how you'll go about all the work involved in organizing everything from finding food vendors to sending out fliers.

That's when you should sit down and figure out…

This morning I found myself reminding a very talented salesperson to stay away from negative discussions! Being a part of the morning coffee clutch will do just the opposite of what you intend.  It has no benefit to you only others.  The negativity will become a day long distraction from you goals and abilities! I was once told by an old timer in this business that back in the day that was how they made sure noone else was in the game, They would intentionally begin these conversations. …

Who are we putting in charge of our business?

As I watched this video of Groupon’s CEO Andrew Mason apologizing for a business in Japan that couldn’t handle the orders that Groupon generated for them over New Years I couldn’t stop thinking; Video Click Here

“Here is a vendor that set a marketing strategy in place for a business using price positioning…

Is it any wonder why our business has such a bad reputation? Look at the picture below and see what one of our industry's supposed "bests" feels is an appropriate way to motivate.  

The Car Business is better than this Grant, thank you for continuing the stereotypes about our business...…

Read an article yesterday in Automotive News about Microsites and Acton Toyota "1 Web site? Why stop there?" . I was absolutely thrilled to see that Post-Click-Marketing is finally getting some long overdue credit in the space and from Automotive News to boot.

However Acton hasn’t even scratched the surface with Microsites and Post-Click-Marketing and…

No matter your dealership location, franchise, size, or overall rating, you probably will agree that the success of any dealership is measured in the number of sales. In order to obtain sales, you depend on a combination of repeat business, referral business, and of course, automotive lead generation.

With repeat and referral business, there really is no secret to it – other than having a good amount of follow up, and capitalizing on the things that make you different…