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As automotive dealerships start to accept internet marketing and even working with a…

Have you ever attended a workshop and had questions that you did not want to ask publically?  Did a workshop presentor spark your interests but there was not enough time to dig into specific questions you had?  You are not alone.  We have modified AutoCon to meet the feedback we received from automotive professionals.  They wanted more, and we delivered.

At the end of each full…

There were ten cars in this years lineup. Tyler and I were the judges. Here they are.…

Well friends, here we are out in the bus for the first time, Saturday, June 9th 2012.  We are parked at the Ursa, Illinois City Park here in West Central Illinois, just a stones throw from the Mississippi River. It's Ursa Park Days, known to the locals as the annual Pork-O-Rama.…

Have you…

Sharing a really interesting article I came across today on Business Week - the high cost of 'rework and redundancy' in the automotive industry. It is important to stay current on the latest innovations, and investing in research to grow the industry is important. But as this article opines, sometimes it can get out of hand, going from innovative to redundant. The infographic is particularly worth checking out.

What do you all think? At what point should automotive researchers stop…

It's official!  Google has finally announced guidelines and recommendations on how to build mobile websites that work best for users and Google.

Google recommends building your mobile site with a responsive design approach.  This means that your mobile site uses the same URL as your main site, and serves the same HTML, but uses CSS to change how the page is…

As our inboxes become inundated with reports from both manufacturers and big-box automotive groups gleefully boasting of double digit gains in sales, one cannot help but hum the song, “Welcome back Kotter,” look up and be thankful that maybe, just maybe our industry is on its way back. We recount 4 years ago, walking past the TV and hearing the talking heads’…

Speakers/presentations reviewed and selected by dealers; submission deadline June 29th

SALT LAKE CITY, UT - DrivingSales today announced that speaker and presentation proposals are now being accepted for consideration for the fourth annual DrivingSales Executive Summit (DSES). The DSES is the most authoritative event for innovative dealers, and will be held Sunday, October 21st through Tuesday, October 23rd, 2012 at the Bellagio Las Vegas. Early-bird…

The most trusted name in live chat brings the best blog posts and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top blogs and automotive stories from around the globe. This weekly edition – the President turns pop star, Hubspot teams up with Hootsuite, and GM makes big…

Well, here it is, the first videos from the Shottenkirk Traveling Showroom.  We like to think we're on the cutting edge, and as you can see, we truly might be. This has got to be unexplored territory.

Tomorrow, before I hit the road, I'm going to my weigh-in. We're going to see how much I weigh at the beginning of our Summer, and we'll see where I…

It has already been established that the most exciting time during the sales process is the delivery.  A perfect delivery can erase a debauched meet and greet, poor finance service, and the arduous negotiation over a couple of hundred dollars.  After spending hours with your customer, how do you want them to remember your dealership?

Your customer will remember your dealership every month they have to make their payment.  They will think of your dealership each time they pay for an…

Industry’s most authoritative event for innovative auto dealers expands content/format; Industry-first keynotes, 20-Group meetings and more

SALT LAKE CITY, UT – June 7, 2012 – Early-bird registration is now open for the fourth annual DrivingSales Executive Summit (DSES), the most authoritative…

One of the big and expensive questions for all car dealers is advertising budget.  Tens or thousands or even hundreds of thousands of dollars drop per month without metrics that define their success. The buying argument is what advertising is all about. The effectiveness of this message determines whether a customer "votes" with his pocket book. 

Core Constituency:

Who is my dealership's customer? Let's say that your customer is a man\woman between 27-35 who lives…

     All this technology is becoming very popular around and among dealers.  Sales people can pull up apps and show customers all the details about a particular car in stock.  Customers can shop and research before they get to the dealership, and an Internet staff can track web visits and initiate contact with potential customers.  All at the speed of light.

     Thanks to the innovation of Steve Jobs and Apple, we can "i-anything" we want.  But there is one important ingredient to…

Cooking is not normally my forte, but I have learned that one can create a delicious meal by practicing a proven recipe several times and with each time slowly adding your own flavor. 

This is the approach I have taken when planning automotive events for car dealers. It’s about finding the perfect combination of proven ingredients and adding new features to…