KPA Speakers Bureau offers speakers with dealership expertise in Environment and Safety, HR Management, and Internet Marketing.

Lafayette, CO (February 28, 2012) ­— KPA, a dealer services and Internet marketing provider for over 4,000 automotive, truck and equipment dealerships and service companies, announces today the KPA Speakers Bureau.

The introduction of the KPA…

It's been said that nothing in life is guaranteed, yet one thing is certain in sales: There will always be objections. In the sales profession, objections are a necessary evil. After all, if there were no objections there wouldn’t be a need for salespeople; thankfully the products do not sell themselves and need advocates like you and me, to favorably demonstrate the…

What is an appointment worth?

There are a lot of ways to answer this question in the minds of many dealers. In my mind, this is a question about math.

The average dealer closes at least 60% of appointments that are set with the customer via the phone.

That same dealer averages at least 2k per copy…

Automotive Dealerships have been amongst the companies that had to book the highest losses due to the worldwide economical crisis and it's aftermath. Since then they have managed to make a huge comeback especially during 2011; both manufacturers and dealers are expanding their businesses at a large pace and business' are recovering to pre-crisis states. The surviving dealer body has become nimble and able to respond to all new marketing demands.Among those are the increased demands of…

By now you have a completed December 2011 Financial. (If you don't, all I can say is WOW)

Look in the box that says "Profit/Loss".

Are you happy with what you see? Would you say that 2011 was a good year an   average year or a "I'm gonna have a stroke!" year?

Whatever your results your EOY(End of the Year) statement is a CTA (Call To Action) for 2012.

Here are 3 Calls To Action you might want to look at if you a looking to KSA in 2012. (You can figure that one…

There has been a lot of discussion on the various automotive social networks about SEO of late. That's good - dealers need to stay focused on search despite all of the other things out there that are pulling our attention away from the single most powerful traffic-driving tool to our websites.

One thing that hasn't been discussed enough is the art and science of keyword research. I often field questions from dealers asking why this keyword or that keyword doesn't show them. They're…

Hello Dealer Elite Members,

I have been working with Dealerships all over North America for quite a while now. The thing that amazes me every day is that dealers, service writers, Sales Managers and Sales people fail to capture the information they need to follow up their customers every day.

Step One: Ask Great Questions

If you don't ask the right way you will not get the information you need.

Step Two: Make sure there is a benefit for…

These are the two newest additions to the AutoDealerTarget Lineup.  We added these service offerings in response…

 

Happiness can be attained just like anything else. Do you have a strategy for increasing your happiness?

At the end of the day people want to be happy, more than anything else. This has been a driving force of Man for thousands of years. You want to be happy in your work, your family, your community, your free time and in all your activities. You want more happiness in your life.

 

I have never understood the point of the phrase: “money won't make you happy”, because…

Carfax has a very unique business model.  Tell the consumer they need to ask for a “free” Carfax report from their dealer (who then pays a hefty fee).  The exclusivity…

Google+ has been promoted lately by many in the SEO industry as a "must-do" for local businesses to help their search engine optimization efforts.  While an important tool for SEO moving forward, there are other areas your dealership can utilize to keep your search engine optimization on the cutting edge.

Here are a couple of additional things your car dealership should be keeping an eye on to keep your SEO efforts top-notch as the search landscape continues to change:…

 This Job will pay between $100,000 and $140,000.

Must have Ford Experience

10 years of Automotive Reatail

Must live in Florida

Call Chris Saraceno at 321-960-6133 or email resume to cbskmc@aol.com

What would be the one word to describe what a Service Department needs these days to compete?

There are so many to choose from. However, the one word that keeps coming up when I visit Dealerships across the country is adaptability.

The Dealerships that are doing well, adapt to changing market conditions and Customer demands.

Even if this is your first day in a Dealership, you know that the ability to adapt is the key to Exceeding Expectations.

The dictionary tells…

If your website isn't built on a true content management system (CMS) that allows you to put up pages in minutes without technical experience, don't read this article. It'll only make you jealous.

If you are on one of the various platforms (TK Carsites, Dealer.com, etc) that has a robust and easy-to-use CMS, today's the day to start using it more often. Google (and…

Is anyone reading this old enough to remember travel agents and travel companies?  The Internet eventually killed them and rolled them all into Expedia, Priceline, etc.  I met a travel company owner back when Priceline was just taking off, quite a wake-up call to the travel industry, and he was buying up companies and agents as fast as he could:  He was convinced he was…

USA Today talks to TK Carsites' Richard Valenta and Matt Funk about how dealerships use social media to sell more cars. Before customers visit the inventory lot, they've already visited the dealer's website.

Read the full article @…

How often do your sales consultants or sales managers have to respond like this to customers to whom they’ve just presented or demonstrated a used vehicle?

“Don’t worry about that clunking noise we heard. I’ll have a technician get it fixed in a jiffy.”

“That smell will go away as soon as the carpets are thoroughly dried out.”

“After we do a front end alignment, it won’t pull to the right…