I have written about the influence of Jim Lecinski's book "Winning The Zero Moment of Truth" and the data that confirms that consumers are actively researching online during the Zero Moment of Truth prior to contacting a local car dealer.

This first contact, called the…

After reading the Jan 26th Auto News article about US buyers shying away from imports,I'd like to add my 2 cents to why it's happening. Back in the 70's there was a book written on business in the furture and the baby boomers. The basics of the book said follow the bulk of the population and you'll make money. Boy how true that has turned out. Thus the reason why the imports of Toyota,Honda and Nissan emerged. The japanese stock market was at 36000 they had a product that was well built and…

Dealer employees can submit a video walk-around that features themselves in a video walk-around. The car featured can be new or used, but the person in the video must be a current employee of the car dealership.

The videos will be judged by an industry panel that includes …

Google has just announced that beginning March 1 2012, they will be "...getting rid of over 60 different privacy policies across Google and replacing them with one that's a lot shorter and easier to read."

The updated Google Privacy Policy can be found here http://www.google.com/policies/privacy/preview/.

Google has explained that it wants users to have an easier time of:

-Working across Google  (Youtube,…

Several weeks ago we published an article that discussed the 6 Elements of Effective Accountability Management. The second of these elements, “Clearly Defining and Communicating Your Expectations,” is a critically needed, but rarely well-practiced, discipline within the retail automotive industry. You’ve heard it before: people will rise to the level of performance and/or behavior that is set for them. Mind reading is not a job requirement, in spite of what some dealership managers…

This Wibiya toolbar thingy at the bottom of the screen is very annoying. And in case anyone cares to know. I tried this tool on my own blog because I thought (for about 10 minutes) that it was neat.

But then I did a site test and found that it slowed my site down for my visitors. It made my site load too slow. I realize that for this forum that's not that big a deal because this is a member site. However, am I the only person who…

  I'm proud to announce that the dealership I work at, Woody Butts Chevrolet woodybuttschevy.com , in Cochran, Ga. is doing away with True Car as a lead provider. I'm happy about this because it just doesn't make good business sense to pay for leads that you lose money on @ the time of sale.  As Automobile Professionals, we must continue to protect our industry from Vulchers.

Just caught up with an old Automotive News Jan 16th. Group One CEO Earl Esterberg article titled Hesterberg to Carmakers: Be Mindful of Margins. Found that to be amusing since Earl was 2nd in command at Nissan back in the mid to late 80's when Nissan was all screwed up. I remember they took us to Disney World to learn the Disney way. We then had a business meeting about one of the new models coming out. At that time dealers were allowed to ask questions. I remember like it was yeaterday. I…

Car dealers are being scammed because of their desire to catch up with the Internet Reputation Management (IRM) bandwagon.  

The scam I am speaking of involves companies telling dealers that they will "post" reviews for the dealership as a  paid…

Does your warranty guy love you? I think I know why!  

 Yesterday, I met with a dealer who said and I quote, "I figured up that I have sent (current warranty company) $1,000,000 in the last 5 years." and your claims I asked?  "Around $50k per year". Is this YOU? Did you give your 3rd party warranty company a $750,000 profit? There is a better way!

You can set up a Dealer Owned Reinsurance Company.

  By setting up your own…

Many dealership contracts are signed by not only the Dealer but the GM, service manager, sales manager, parts manager and body shop manager. If this is the case and it has been for many many years. This year is when the dealer should review every contract. Thats right pull every contract with every vendor. If you dont have it, get a copy from the vendor. If the vendor doesnt have contract or will not provide it for some reason send them a certified letter clearly stating your now on a day to…

In my featured blog a week or so ago I warned dealers on allowing anyone to have access to your DMS system. In my blog I also added the FACTORY. Most dealers dont know that you can section out what you want to have vendors and the factory can have access to. In my opinion I would only allow the factory to the F and I section. This allows them to see what the dealer rdr'd on new sales. I would not allow them into service if at all possible. Reason: You the dealer collected all thos emails on…

How many ideas that get heard about the internet are really good ones? For most, the answer is: not many.  

  The focus of most internet endeavors on the table for dealers is on the wrong thing, and also the reason the results are unpredictable. For dealers they think the internet is a race to cut in the “up” line and have the first crack at the next customer. This is how we do it on the lot;  but the reason you want to have the first crack at a customer –…

While (I hope) most dealership websites won’t be affected by this, Google has recently announced they will begin penalizing websites that have too many ads at the top.  It's being called the "page layout algorithm" and affects sites that "don't have much content 'above-the-fold'", according to Google's Inside Search blog.

We've all clicked onto a site only to have to scroll down through the ads to actually find the content we are looking for.  This algorithm change will…

The labor sales potential for any franchised dealer’s service department is first dependent on the units in operation (UIOs) for that franchise in the dealer’s market. Unfortunately, very few of the manufacturers provide this UIO information to their dealers. For a fee, vehicles in operation (VIOs) are available by zip code from R.L. Polk, Inc.

Since there are other estimates used in the calculation of labor…

Let’s say that you’re an auto dealer with a successful social media aspect of your digital marketing campaign – you have tons of Facebook fans, a healthy community that provides feedback and applause, and an online presence that grows every day. But the point of any marketing endeavor is to eventually convert your fans into loyal customers, and you determine that your Facebook page just isn’t bringing in sales –…

In many Dealerships lack of Profitability in Fixed Operations starts with just 3 processes that are not getting done with every Customer that comes in the door.

Everything starts with building a relationship. It sounds easy, we say it all the time and there is not one Sales book, cd, mp3…course…whatever that does not have some chapter on building relationships.

The Service Department is no different. Studies show that Customers who do not feel taken care of find a reason to do…

CarChat24 is going to have an Extended Beta with approved volunteer Beta test dealers to make sure our final version after Beta will be exactly the way our clients (Car Dealers) want it. Approved dealers who actively participate will be offered the free use of our premium chat software for up to 2 months, and may also qualify for our free 24/7 Staffed Back-Up support.



Offer: Approved dealers who are willing to actively…

by Eric Schmitz