Just saw this article on TechCrunch about CarWoo. One of the main things in this whole TrueCar scenario (other than data) was TrueCar's goal of removing salespeople from the process.

I thought this part of the article was interesting.

"That’s the promise of CarWoo, a startup that looks to take the stressful negotiation tactics and pushy salespeople out of the equation, allowing consumers to buy their car online with a relatively small amount…

Green as in profitable and green as in environmentally friendly. The automotive advertising industry is consistently changing with hybrids and ecofriendly vehicles having an increased importance to shoppers now more then ever before. Green initiatives are presenting new marketing avenues as new ecofriendly vehicles and increased Green initiatives for dealership’s increase your need  to be at the forefront of your dealership’s automotive marketing. Join Kimberly Roselle, Account Executive at…

Scrambled eggs can’t be undone. Neither can your past. The only guarantee in your life is the present. Often we focus on the tiny rearview mirror affectionately known as our past, instead of being fixated on the large windshield of our future. You can’t be bitter and sweet, you can’t be hot and cold, neither can you move backward and expect to advance forward in your life. Sometimes we become stuck because we like it. Not because it is enjoyable, but because it is…

Best Chance Equity Communications from DMEautomotive automatically identifies and markets to customers “in equity” with current vehicle; helps dealers increase valuable late-model used inventory and generate new vehicle sales

Daytona Beach, FL -- December 15, 2011 – …

Great infographic from peaksalesrecruiting - sales and marketing go hand in hand, and this chart has some interesting stats regarding social profiles, internet usage, and how people are viewing and sharing information. Also: techniques for better sales and PR.

Add your own to the list...…

Yes I said it…. But let me also say this...

I am Proud to be American... Proud of my Family... Proud to be in the "Car Biz"

Proud to be amongst my piers... The brightest... The most Positive... The most Supportive...

It is an honor and indeed priviledge to share and grow with the best... Some who have even been a big influence in my ongoing,…

Yesterday I conducted an interview with Scott Painter, CEO of TrueCar.  I asked him some tough questions and he candidly provided the answers. Answers that I didn't always agree with, but he did answer my questions.  I commend Scott Painter for reaching out to people like myself and Jim Ziegler. 



There is no doubt that Mr. Painter is very passionate about his business.  He believes in what he is doing and he's defending his vision, and I can't fault the man for attempting to…

ActivEngage was honored to have its CEO and Co-Founder Todd Smith featured as a keynote presenter as the Ignite! Dealer Summit. Todd’s workshop highlighted more than 17 easy to use and powerful online tools and …

Hello Fellow Dealer Elites,

     My first comment and I am still in awe of the big bad JMac. This is an awesome person, humanitarian, trainer, father and friend. I bought in on what the Mac Man was preaching and two weeks later I am getting ready to go into the dealer to "Show Me The Money Time".

     I cannot thank him enough for how he came to Cincinnati and gave us the goods, and also many of the class who also bought in, are also reaping the benefits, of being an Dealer Elitist…

Visit our All-New, Content-Rich Website at …

Very few dealers are both aggressive and effective in selling Extended Service Agreements (ESAs) after the new or used vehicle has been delivered. If you are so fortunate to be among this minority, you don’t need to read any further. Since most F&I departments don’t seem to have the inclination or motivation to work these post-delivery opportunities, let’s explore an alternate strategy…structuring a process to have our service advisors aggressively and effectively sell ESAs in…

GM Rolls out Mobile Websites for Cadillac and Buick/GMC dealers – today!

General Motors is announcing today that mobile websites are now live for all GM dealers in the iMR Program, adding mobile sites for those dealers with Cadillac, and Buick/GMC brands. Mobile traffic to dealer websites is growing rapidly and GM understands the importance of providing an optimized shopping experience for mobile website visitors. This enhancement was initially planned for 2012 and has been pulled…

Five days ago on dealerelite.net I posted this Blog titled True Car Pricing. I reviewed the snap shot of Seven vehicles SOLD in a regional area. Today I went back to TrueCar.com and reviewed "My Vehicles". Check out the difference when four cars got added to the metrics from 7 to 11 Regional Sold.

According to TrueCar, if I would have purchased this vehicle…

Health of a company culture is important internally, but also in how others, particularly consumers, view your brand. Healthy companies have values and follow these values in their everyday practices. Involvement in charity organizations can be a great way to facilitate healthy company values and promote teamwork, and also allows for a successful company to give back.

The holidays are an ideal time for giving, a time when decorating the office and…

Attitude, albeit good or bad is infectious; as a salesperson ask yourself, are you infecting your clients? Are you sneezing optimism on every opportunity or are you coughing doubt and pessimism spoiling your attempts in making a sale? The ABC’s of selling has traditionally stood for Always Be Closing. The acronym’s purpose is to remind sales…

The article indicates Acura is to roll out a sub $30,000 sport sedan.

http://www.bloomberg.com/news/2011-12-12/honda-wants-new-acura-ilx-to-help-keep-gen-y-out-of-lexus-bmw.html