The end of the year has finally arrived.  Still puzzled as to why dealers are not yet fully using social media to drive sales.  Visited a Fan page for a dealer today... This dealer was one of the top dealers in the country for years.  No science as to why they are having a hard time selling a hundred units now..  Their page only had 25 fans.

Visited another, they…

 

 Digital Automotive Veteran Joins Expanding Team at Online Automotive Innovator

Venice, CA  -- November 28, 2011  – Mota Motors, a leading provider of online vehicle certification and selling platforms, today announced that digital automotive marketing veteran Ken Potter has been appointed as the company’s Chief Revenue Officer. Potter joins an expanding team of automotive and digital leaders at Mota as…

At times I feel like a newspaper reporter on the Google "beat" just trying to stay up with the latest changes in Google search, Google Places, Google paid search, and their social strategy.  

This week I noticed that Google is exposing the details of the Google Places listing on a search that…

Continuous Improvement Team (CIT) - I have seen many dealerships in the United States with CIT teams and a lot of dealerships without CIT teams.  I must admit there is dealerships that also have CIT teams and not utilized to the fullest potential.

Structure on building a CIT…

There is a distinct taste of irony to this post. I made my feelings known about cross-posting on all of the social networks earlier this month. Now I must break my own personal rule.

This time, I have good reason.

We're trying to compile a…

One of my most favorite sayings in the world goes like this:

“A sale, like a war, is won by many battles and lost

by one”

This is true across every industry and business and why there is no single ZMOT (Zero Moment Of Truth). There are multiple events that take a…

Something to Think about? Be thank full for the Auto Industry, there are so many families that are provided their income because of the sale of an automobile. Happy Thanksgiving.

WAAI Announces 2012 Spirit of Leadership Event

Awards dinner and leadership retreat presented by the Women’s Automotive Association International honors professional women in the automotive industry

The Women’s Automotive Association International (WAAI) has announced the date for the 2012 Spirit of Leadership awards dinner and leadership retreat. The event will take place February 4^th and February 5^th,…

I know, I know some things never change, Right?! ... WRONG.  I'm sure there are plenty of people out there that are going to disagree with me on what I'm about to disclose – and that's okay; as long as they have put them both to the test like I have.  I have been in the auto industry for just a few months short of 12 years. I have consistently been reading, and scouring the Internet for the best training information I could find to improve my automotive sales career.  I wanted to share with…

What are you doing this Thursday?  Besides eating and some football.  Some will travel a bit and some will stay home.  But too many may find themselves forgetting that this day is more than just a day off in the busy lives of those in the car business.  I'm hoping to change that.

This year I am thankful for the new associations I've made.  I am grateful for all of those who took the time to teach me more about this business as I grew.  I want to sow my appreciation to the hundreds of…

(as appears on our Car Chat 24  blog today).

Once you saw “Tis the Season” in the title, did you get a little scared? Don’t worry, I cringed a bit writing it. Alas, I do have an…

Got a stack of magazines on your desk? Tear out relevant articles and ditch the rest. You will get through it faster and feel better.  

If you want to fancy it up, separate your articles into folders or files.

If you are digitally savvy, scan them in, fax them to yourself, or take a photo with…

Good afternoon,

I wanted to share another blog post Paul Long wrote, in regards to the value customers find in staying loyal to your brand. 

Have a look, and see what your customers may be thinking when they walk into your dealership.

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What do I get for staying loyal to your…