F&I Compliance always gets attention in a dealership but making sure you also are in compliance with the numerous human resources, safety and enviromental regulations is equally important.  There are no less than ten federal laws and regulations that impact  hiring (not to mention state laws) and that is only the start. The federal Department of Labor (including OSHA and the…

It’s good to be nice. Nice works, especially with women.

Of course whatever you do to meet the needs of women, will delight your male customers! That’s actually a fact based on a Wharton School study in partnership with WomenCertified. So in short aim for what makes her happy and you will win with everyone.

Sometimes we have to remember that we are customers too and treat them the way we would want to be treated. Kind of hard sometimes when we become robots in how we sell and…

Google doesn't always get things right the first time but eventually they do listen to their user community.

One of those "Amen!" moments came recently when Google decided to allow multiple users to share Google Webmaster Tools data for a single website.

This is a BIG opportunity for car dealers who often have been told by their web hosting company that Webmaster Tools Data was off limits to their staff. It…

Automotive advertising agencies are turning to AdAgencyOnline.Net to find cutting edge mobile marketing and sales process solutions.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising social networking / resource portal http://AdAgencyOnline.Net,  reviewed several mobile vendors during his session at The 10th Digital Dealer Conference & Exposition held in Orlando, FL April 19th. - 21st.,…

I talk to hundreds of automotive professionals a month and less than 25% of these passionate business professionals attend annual automotive conferences on a regular basis.

If you add in the dealership's Fixed Operations Manager, GSM, ISM, or Social Media/Content writer that percentage drops even further.

When you consider what the average monthly operations and…

Womens Month

February 08, 2011

Overland Park, Kan., May 2, 2011 ― NCM Associates, a leading provider of retail automotive 20 Group services, Education, Retail Operations Consulting and the originator of the NCM Benchmark® for Success program for automobile dealers, today announced that Helms Brothers Mercedes-Benz has tripled its gross profits through the implementation of the Mercedes-Benz Pre-Owned Profit Improvement Program under the guidance of NCM…

All the Lot’s a Stage 

All the lot’s a stage and the men and women merely the players:

There’s nothing like butchering some Shakespeare to make a point, huh?  Not bad for a car-guy.  In the excerpt from “As You Like It” Shakespeare breaks down the seven “roles” people play through their lives.  Let’s take a look at them and compare them to the life of a car-guy.

The Infant: mewing and…

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Republished Picture.

Release The Past

You can't change what happened in the past,

but you have choice over how you live NOW

Forgiveness is…

This week a wonderful thing happened.  I got to see real salesmanship in action.



Here’s the set-up: I only mystery shop Ford dealers, and I almost always mystery shop for an F-150.  But this week I got the wild urge to do something different.  I had two stores to shop so I sent the same request to both: the female shopper clicked the “Get  Info” button on a specific 2012 Ford Focus in the dealer’s inventory and, in the Comments/Questions box, wrote “Does this one have a…

Appreciation: (n) an expression of admiration approval, or gratitude

I was sitting in my loft office (Yes, it's very necessary for me to call it this. It makes me feel pretty. Pretty awesome.), and one of my clients' relatives came into the office. He said, "You know, Joey really loves your…

) Be social:  Wherever two or more of your customers are gathered, so should your dealership be there also (to paraphrase), and that applies to social media.  And, if you're not there personally yourself, too, get on Facebook NOW--having a business page and not being on Facebook…

     It is funny how a small thing can help turn aroung your attitude and make you realize what is important. After a tough three weeks in training training and hiring auto sales people an especially great phone call came in.

 I found David Proctor in an auto dealer ship in Colorado Springs. His sales manager told me that he was about done because he had been there about two weeks and had not sold a car. I ask his manager if I could have him for the training porton of the…