Ideally, an auto dealership should be running a pay-per-click campaign through Google AdWords, but what if you just don't have the staff or the time to manage an AdWords campaign? Google now offers a simplified option called Google Boost through Google Places in which you can basically "set it and forget it." Unfortunately, this platform is only available in certain markets but…

Volker Jaekel, Digital Marketing Ambassador for ADP Digital Marketing

As a German “elder” of the automotive industry, I decided to use my beloved German proverbs to illustrate common scenarios auto industry Internet…

Extinction Event

Extinction?  Scientists say the fossil record of bones indicates several sudden mass extinctions of life during the history of the earth, called "extinction…

Fixed Operations account for about 12% of the total dealership sales; however, it produces 60% of the overall net profit.  Warranty claims equate to 30% of the total volume in the service department...with that understanding, one will deduce that the warranty department in your dealership accounts for 20% of the total net profit of the dealership!  When you have…

Hi DealerElite members!

I have some exciting news to announce. The 10th Digital Dealer® Conference & Exposition has just announced an OFFICIAL add-on to the conference.

The Digital Dealer® Workshops is an one-day intensive workshop immediately preceding the 10th Digital Dealer® Conference & Exposition to assist dealers…

"The biggest expense to an automobile dealer is not on his financial statement. It's that untrained salesperson out on the showroom floor!"

How do you get over 87,000 fans on Facebook and more than 26,000 followers on Twitter almost overnight?

Take it to the streets!

That’s what the IMG Fashion people and some high profile fashion bloggers did as part of the 2011 Mercedes-Benz Fashion Week publicity program for the Big Apple.

They commandeer a 2012 Mercedes-Benz CLS63 AMG, dressed it…

Most dealerships today have three generations of…

Do as I say, not as I do.  How many times have we been in situations just like that and walked away scratching our heads?  Managers and dealers tell us that we need to increase volume, raise gross, or achieve higher CSI in one breath, and then when suggestions to do exactly that come up, they reply, "No!  We've always done it this way."

As a trainer, I have the priviledge to be in a different dealership almost every week.  Part of my obligation is to point out where the…

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Hi to all DealerElite members!

Just wanted to give everyone a quick update on the 10th Digital Dealer Conference & Exposition. There's only 41 days until the conference so don't delay in registering!

We keep confirming speakers daily so make sure to keep an eye on the speakers page of our website.

Also,…

The past four months I have spent more time engaging in social media activity than ever before. I am fairly new to this phenomenon but have fully embraced it! From Facebook and Twitter to dealerelite.net, I enjoy pushing my content (Fixed Performance Inc.) to these different social media platforms. 

Writing and…

How to Optimize your Dealer Website in Five Minutes a Day

John Goad is the SEO Quality and Process Manager for ADP Digital Marketing

We won’t mince words: If you’re a dealer still dragging your feet about keyword optimization, it’s time to jump in…

Ever get that sinking feeling that your auto dealership's website looks just like every other dealership's site? You're not alone--just look at every other dealership using some generic provider for their site. A website refresh is going to take a substantial amount of time and development, but if you can edit the text content, there are some things you can do now to help your website rank higher in search and keep your visitors on the pages.

Here are four simple tips for writing…