Is it possible to increase online service appointments by 300%? I didn't think so but I found out that you can by making some simple changes to your existing website!



Can you increase total service appointments by 10-15% with an inexpensive change to your website? Yes you can.



What would your service business and profits look like if you achieved…

Great news! See the whole article:

http://www.autonews.com/apps/pbcs.dll/article?AID=/20110228/RETAIL01/110229868/1489

What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.

An…

It comes down to 3…

Social Media Marketing that typical agencies don’t often talk about or let’s say ignore conveniently. Because, Social Media is a new canvas and experiments are always happening, it is fair for us to assume things but there are certain times when you need to understand what the guidelines are.

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The Automotive Economy Is Improving, GREAT PEOPLE are in demand and I can help you in your quest to find the best!

We’ve all heard the basic rules of customer service. But they deserve repeating before we discuss how to resolve a customer complaint.

___

Rule #1: The customer is always right.

Rule #2: If the customer is ever wrong, reread Rule…

I am thankful to have had the opportunity to work at my past location for five years. That opportunity allowed me creative freedom to make a substantial difference in the betterment of the automotive industry. 

Although I finished 2010 with an 87.8% retention rate; which happened to be the highest first year retention in the entire Nation for the Nissan Corporation, I realized several months ago that I had taken the store as far as I was able to take it.

In those 5…

Recently one of my clients asked me how he can get his Google Adwords listings to include the review counts as shown above for AutoPartsWarehouse.com. I wanted to write a post to make a distinction between Google Seller Rating (shown above) and the newly released Google Boost.   Google Adwords should be a part of all dealer's…

Each day as you wake up, make the decision to strive to do what's right.



Approach your life…

Now, more than ever, is the time to use the Fuel Cost Comparison Close.  The best calculator we could find online is

http://www.carlocate.com/AutoTools.aspx 

Today we closed two customer's who wanted to take the numbers home and "crunch them".   In one example, the calculator showed the customer saving $115 per month in fuel savings.  The customer was hung up on paying $35 per month more than they budgeted…

 This is great news indeed, especially for this Dealers who Manage their Social Media; 80% of Americans trust what they read in Social Media, 18% trust what they read in advertising

Gen Y is not interested in the 'old model' of 'owning' a vehicle, they realize it is a highly depreciating item that is more lifestyle appliance than a lifestyle statement.

Great Article from AN:…

Hi to all Dealer Elite members!

I just wanted to reach out to you all and remind you that the early bird registration for the 10th Digital Dealer Conference and Exposition is scheduled to end tomorrow - February 25, 2010.

If you've never attended, this is the must go to event for your dealership. This event should be attended by Dealer Principals, General Managers, Sales Managers,…

I recently was speaking with a marketing manager with one of the major Detroit manufacturers.  He indicated more of his dealer network and dealer association groups are investing in local or regional sponsorships.  A key issue for many is how to get measurable returns from their sponsorship investment.

A important part of any sponsorship is an effective sponsorship activation program. And the…

Mobile Marketing – Will it Work for Car Dealers?

By NEIL GALE, Ph.D.

Let’s explore some of the different kinds of mobile advertising that are currently available for car dealers and how they work. Marketing on a mobile phone has become increasingly popular ever since the rise of Short Message Service (SMS) in the early 2000’s when businesses started to collect mobile phone numbers and sent wanted or unsolicited text…

One exercise we use in our training at The Dealer Resource Group is to show our students what type of investment is required to open a franchise auto dealership.  We discuss land costs, buildings and equipment, people, and of course, cars.  Our goal is to demonstrate how much a dealer is spending just to open the doors and give sales people a place to work and earn a living - potentially a great one.  On top of that, we can add advertising to get customers in the showroom.  No matter how…