As I read through dealer websites, I’m often surprised at how many advertising violations I find. You would think that website providers would make sure that this doesn’t occur, right?

You should never assume that the company that creates and maintains your website follows all the laws and regulations governing advertising compliance. State advertising laws vary and the responsibility for compliance lies with the dealership, not the vendor. Here are some examples of what I’ve run into…

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Here's a good rule of thumb for you about new technology: if it limits customer interaction it's probably not a good idea to go with it. That is, if a new technology, no matter how much time it saves you, takes AWAY from your ability to build relationships with your customers, then you're better off without it. Earlier, I was talking with B.A. Nerison,…

QR Codes for Automotive Text Message Marketing Campaigns



Text Message Marketing with QR Codes

Text Message Marketing is a great way for an Automotive Dealership to promote inventory and service to your valued customers. Much like E-Mail Marketing, Text Message Marketing requires customers to opt in before they are given updates from your Dealership. Starting a Text Message Marketing Campaign for your dealership is a bit easier when using a QR Code.

QR Codes…

Staying Dumb is the Smartest Thing You can Do

While working the desk here recently I handed a proposal (pencil) to one of our senior, veteran, strong salespeople.  It was the first proposal so it reflected a retail price with shorter terms and an average A.P.R. (we hadn’t run credit).  The trusty, crusty veteran looked at the proposal and said, “Here’s what I think we should do…” and proceeded to tell me how we should discount the vehicle, stretch the…

~ Be the Change You Wish to See in the World ~

~ Progress is Impossible…

Facebook Questions and Polls for Auto Dealers

Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you…

More good news for Facebook CEO Mark Zuckerberg and not-so-great news for purveyors of traditional media: 81% of upscale Gen Yers use Facebook every day, nearly twice the number who watch TV or read newspaper content, according to a report from L2 Think Tank.

The report, based on a survey of 535 “high-achieving and high-earning” Gen Y adults (average age: 27), also shows that blogs and newspapers…

Using Facebook as a CRM for Automotive Sales

Facebook is an intelligent Customer Relations Management Tool for auto dealers, allowing you to group your friends into lists. Automotive Sales Professionals can use Friend Lists to manage their relationships with past…

DealerPro Blog

Once in a while a great deal comes along. Your friend has tickets to the game at half price…you find the golf clubs you want on sale at 40% off…the caterer for your daughters wedding throws in two bottles of champagne for the wedding party… great deals come in all shapes and sizes.

This is a great deal.

DealerPro Training Solutions is sponsoring 10 Training Sessions covering topics…

The new tax extensions will hurt 45 million households in America. There are roughly 100 million households in America and this new extension just took an average of $400.00 from 45 million of them. That isn’t a lot of money to some but it is to most of the families that are just getting by already. When the average median income (adjusted for inflation) is already lower by $800.00 and taxes already up 25% to those people since 1970 anyway. Add on top the $300-$500 a month they pay in extra…

Last week experience was a memorable. i travel all over Arizona to have a happy trip and visit some of my friends, attend parties and meet my best friend Jack.

With too much enthusiasm too meet everyone of them, I take my car with me. A toyota fortuner thats been a product of my hardwork.

As i droped off with to Jack house, i notice that my tire is inflated. So the problem is i dont have a replacemet tire ready . I told Jack that i will stay with his house for a week. Since the…

I travel frequently around the country and often eat out. But when I’m in unfamiliar locations, I don’t always know where to go to find a decent meal (besides McDonald’s). So I pull out my iPhone and search for restaurants. Let’s say I’m in the mood for Italian. So I type in “Italian restaurant” and see a list of all the Italian restaurants near the street where I’m driving. Right on top of this list, I see an ad…

Don Reed, CEO of DealerPro Training Solution is scheduled to present "Implementing The Four Essentials To Service Absorption" at the NADA Convention in February 2011. There are four seminars to choose from.

Friday February 4th@1:30pm in Room 2018 West.

Saturday February 5th@1:00pm in Room 303 South Esplanade.

Sunday February 6th@11:00am Room 2016 West.

Monday February 7th@8:30am Room 2016 West.



Don has been a Top 10 NADA Convention Speaker since 2007. He…