THE IMPORTANCE OF A TRAFFIC LOG

I was at a Dealership the other day that had laid-off the receptionist. She was also the person that managed The Traffic Log. So I asked the Sales Manager, “who is taking care of the traffic log ? ”... “I am”, he said. .... “Well, when you step out, who manages the log?” ... “The salesmen”, was his answer.…

Yahoo! Local for Auto Dealers



Yahoo! Local has created an algorithm to gather content from local blogs, newspapers and local retailers to create another great opportunity for Auto Dealers. Although this service remains as a Limited Beta there are more cities being added rapidly. This is an attempt by Yahoo! to aggregate deals from sites like Living Social and Groupon with content from authors writing in the community.



For those Automotive Dealers that already optimize…

Now is the time to be thinking about your comprehensive marketing plan. In order to be comprehensive today, social media must be included. David Meerman Scott said, “The rules of marketing & PR have changed. Now buyers are finding answers to their problems online. They search Google, read online portals and news sites and are active on social media like Facebook and Twitter. Your buyers watch YouTube videos, listen to bloggers’ advice and opinions, and visit company websites. Are you…

I have a deep rooted belief that you can do extraordinary things with your life when you are happy with yourself. As a coach, I’ve constantly seen a correlation between these two factors.

People who are happy with themselves are more authentic and more sociable; they have more initiative, take more risks and bounce back from failure faster. All these traits create a context where success and fulfillment happen a lot easier.

Being happy with yourself is certainly a wonderful…

I’d been thinking about giving my youngest son an iPAD for Christmas until I read an article by Jeff Cole in an advertising trade mag.

Who’s Jeff Cole? He’s a digital forecaster and the spokesperson for the US-based World Internet project and director of The Centre for Digital Future which has been tracking and researching consumer behaviour in digital media…

This week I stumbled upon a priceless video of a Cal Worthington TV commercial from 1979. He’s infamous here in Southern California and I’ve never met a better car dealer than Calvin Coolidge Worthington. He knew instinctively how to draw people into his store. You wanted to go there…

I need some help with creative dealership advertizing. One of my dealer groups is requesting my help in determining where to spend his advertizing money for 2011. What are you seeing out there that drives traffic into the showroom?

Welcome to the 1st Annual Colorado Springs Hot Rod Classic at Springs Spree, Saturday and Sunday, June 18th-June 19th, 2011. Father's Day weekend!…

A newsboy was standing on the corner with a stack of papers, yelling, "Read all about it. Fifty people swindled! Fifty people swindled!"

Curious, a man walked over, bought a paper, and checked the front page. What he saw was yesterday's paper.

The man said, "Hey, this is an old paper, where's the…

In today’s market, consumers get bombarded with the next greatest offer from the latest big sale going on. I know I get at least 3-5 car sale ads from dealers per week. After seeing 15-20 ads per month with offers ranging from key sales to $5k over Blue Book for your trade, or a $9.95 oil change with a free car wash, they all start to blend together. Most of…