We really do have much to be thankful for this year. I am truly thankful for my family and friends, my health and my business opportunities. But that is not the point of this post this morning. As we all get ready for our Holiday celebrations, take just a moment to reflect on what social media and the web have done for our businesses this last year. Sites like this one, DealerElite and others have made conncting with our peers around the country easy and make picking up great ideas easy as…

Training is the most cost effective way to increase sales and profits.…

Today when one goes online for a shopping experience, there are many choices - from eBay to Craigslist to Amazon to every store you can imagine. When we look at the biggest, eBay and Amazon, we notice they are TRACKING YOUR EVERY MOVE. They do this to understand what your interests, hobbies,…

NOTE: I was asked earlier this month if I could share something with the 30 colleagues I work with inside of the automotive industry. If you ever wanted to know how to build a solid…

Let’s face it: not too many people want to like a Facebook page that’s purely “sales-y.” If all you do on your car dealership Facebook page is post lists of prices and cars, you’re missing the point of social media. People join Facebook for the chance to interact personally with

their friends and come to expect the same casual approach from the

pages they like.

There is a much better chance of gaining fans on your page if you post pictures, interesting facts and…

AdAgencyOnline.Net is a networking / resource portal where automotive advertising agencies are able to review cutting edge automotive advertising vendors and their applications. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station WAAOL, All…

Not too long ago, Google rolled…

The Ford Motor Company’s large Social Media footprint coupled with their “One Ford” philosophy has helped the company come back from potential

bankruptcy. Ford just announced their Best Third Quarter Ever, which

marks their sixth consecutive quarterly gain. Currently the company is

on track to paying off their debt by the end of 2010, one year ahead of

schedule, and…

I am constantly surprised at what people say when the answer they are seeking is the obvious one, it's simple and they don't accept it.

It's kinda like the Customer who is buying a car and you hit them right on the number on the first pencil... they look at you like you are screwing them! "It can't be this easy" they are thinking or "I'm paying too much."

In Fixed Operations it's the same. If a Customer needs a repair done and you go back to them with a repair that obviously…