Developing the skill and know-how to attract and retain female customers has never been more critical to success—annually, women consumers spend $3.7 trillion, women business owners spend $1.5 trillion, and women make or influence over 94 percent of all purchases. You need her business to succeed. If you don’t get it, someone else will.
Yet to many sales professionals, understanding women customers is a daily challenge: the way women interpret behavior, hear unexpected meanings, take… Continue
Added by SUSAN HAIR on October 24, 2010 at 5:14pm —
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October, 2010
This is the month to Enhance your Online Presence!
Facebook, Twitter and LinkedIn may be all the rage in online marketing right now, but they aren’t the only places you should be building your online presence. In fact, we have a hunch that many of you haven’t taken care of the very basics of your online identity quite yet.
Here are 5 ways to enhance your online presence TODAY.
Issue a press release:
Doing something big or newsworthy?… Continue
Added by SUSAN HAIR on October 24, 2010 at 5:13pm —
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Northwood Univ. mandates WomenCertified for graduation
.Northwood University, which offers the leading curriculum in Automotive Retail Management has made the WomenCertified program a requirement for all participants in its automotive marketing program. The full text of the Northwood press release can be found here.
We are thrilled that Northwood made our program central to their curriculum. It was through the unanimous concensus of the students that sampled WomenCertified(R) in… Continue
Added by SUSAN HAIR on October 24, 2010 at 5:10pm —
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What is WomenCertified?
WomenCertified is the solution for women in search of a better buying experience. WomenCertified was created by a woman dedicated to showing sales and service organizations how to sell to women by learning to pay attention to their preferences, priorities and communication styles.
First and foremost, WomenCertified is your shopping resource when planning an important purchase. At WomenCertified.com you can find the best salesperson in your area for the… Continue
Added by SUSAN HAIR on October 24, 2010 at 5:08pm —
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Back in June, one of my partners and I launched a site, intended to recruit sales people and managers across the country. 90 in 90 was my goal. Find 90 people who need to work and need to make generational wealth. With hard work our people will be able to chart their own course in life. True Freedom, isn't that what we all want?
Well, we are nowhere near our goals. We are looking high and low and still need Sales Directors in 30+ states and they are going to need hundreds of sales… Continue
Added by Craig Darling on October 23, 2010 at 12:37am —
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An Interview with Glynn Rodean about personal tenacity, the vacuum of training in the Automotive Industry and his desire to start an Automotive BDC. Part 1 of 14 https://www.youtube.com/watch?v=EMbXdLOlB_w…
ON FACEBOOK, NOTHING FOR YOU TO ATTEND....WATCH FOR THE DR I P DOLLAR MAIL PIECE COMING TO YOU THIS WEEK...THEN CONTACT US TO DISCUSS EXCLUSIVE ADS IN YOUR REGION WITH DOC DOLLAR AS YOUR SPOKESMAN…
You might have your facebook page, even a FAN page for your dealership... but did you know that by adding a "Like" button to every page on your web site can greatly increase your SEO of your site especially with BING? http://tinyurl.com/facebookbingsocial Torrey Russell CEO Offers Network, Inc
Added by Torrey Russell on October 22, 2010 at 3:23pm —
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The consolidation of the auto industry was in response to free market conditions reacting to a weakening economy accelerated by government intervention that many believe went beyond the rules of law. The impact on auto dealers and the businesses that served them in their surrounding communities was immediate as they were shuttered by the thousands. Automotive advertising agencies and technology…
Active Listening Exercise: The Telephone Game
How good is your team at active listening and communicating details? This children’s birthday party game can
help you figure it out!
The Telephone Game
1. Have the members of your team stand in a line, side by side.
2. Have them whisper two different messages, several sentences each, down the line – the first message
starting at one end, and the second message starting at the opposite end.
3. Turn on some music or… Continue
Added by SUSAN HAIR on October 22, 2010 at 8:18am —
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Monthly Training Supplements
WomenCertified is not just a one-time training event – it’s a way of doing business every day. That’s why we’ve created this downloadable tool that you and your sales team can use to support your ongoing success in selling and marketing to women.
SALES AND MARKETING SUPPLEMENT
Find and Leverage your Referral Champions
CALL CENTER SUPPLEMENT
The Telephone Game
Referrals from satisfied customers are the best way to grow your… Continue
Added by SUSAN HAIR on October 22, 2010 at 8:17am —
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I ran across some interesting data that had been gleaned from the US Department Of Commerce. Seems like a person can find out how many cans of spam are consumed to how much the median household pays for a pair of shoes from 1930's to 2009. All these figures are adjusted for inflation. Here is an explanation of what has happened to us from 1970 to 2007 or so. Much of the discretionary items we Americans spend our money on seems to be less today than the things…
Every week I am in a Dealer and have found certain things to be true for those that are successful and those that are not.
In Dealers that are successful, they make the hard decisions.
The gather information, investigate, counsel with whom they need to and decide. Once that decision is made, it is broadcast to everyone it needs to be and implemented immediately.
In Dealers that are struggling, this process is broken.
I'll keep it simple this week! A good solid pump up and the power behind - YES! Great tool for leaders, managers and sales people! Should you tune in? YES, YES, YES!