Advisors from a mix of dealers and dealer groups will help shape future company processes & product development

Lakeland, FL, July 8, 2019 - fusionZONE Automotive, LLC today announced the formation of a dealer advisory council to gather feedback and insights directly from its dealer clients to help shape future product development based on the exact needs of its…

This week, Jeff discusses how service advisors and managers can bounce back after having "scraped knees". A bad day, week, or month, cannot define your success and WILL NOT determine your momentum on the service drive. Copyright 2019 Wm Jeff Cowan

Website: www.automotiveservicetraining.com

Contact: info@jcowansprotalk.com

Toll-Free: 800-248-2931…

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the differences between Click Share and Impression Share, and why knowing the difference can generate more traffic.

Process, process, process.

Processes are the core tools for business. In order to become and remain successful and competitive, Dealership Service Departments must continuously improve their processes. Failure to do so is likely to result in higher costs, lower revenues, less motivated employees and fewer satisfied…

Our Spirituality in Crisis 

How This Area of The Theory of 5 Can Pull Us Through Tough  Times

No matter how we plan and prepare, there are times in life when circumstances beyond our control can bring us to our knees. Deaths, family…

According to an article in Automotive News, dealerships are in a new car sales slump and have to increasingly rely on used car sales and service revenue to drive profits. Industry experts recognize that used cars are typically more profitable to a dealership than…

With 6 Google Certifications and practical experience in Google Ad accounts, I wonder out loud if Smart Bidding just isn’t that Smart in the Automotive space.

• Google’s Smart Bidding uses machine learning to optimize bids to…

Lakeland, FL, July 1,  2019 - fusionZONE Automotive, LLC today announced that due to sustained company growth it is expanding into new offices with an additional 8,000 square feet of space and consolidating operations to its Lakeland, FL office.

FusionZONE acquired MotorWebs a year ago along with nearly 300 dealership clients, and this expansion has enabled it to add management and support functions, and service…

In this video blog, Jim Flint, CEO and Founder of Local Search Group, discusses the strategy of building lookalike audiences from known buyers so that you can then exclude the original audience from ad spending in order to gain economies of scale.

If you are a DIY passionate and want to do your car repair yourself, then you must first learn the basics of car repair. Car mechanics have their own tools and specifications, even lingo that anyone can learn. Whether it is an emergency or scheduled maintenance, here are some essentials about car repair that everyone should know.…

Let’s go back in time for a moment. 16 years ago, in 2003, there was a brand-new highline dealership. This dealership was getting very little walk-in traffic. Despite having 10 salespeople on the floor, they were lucky if even one customer came in on any given day. With no existing CRM database, they also had zero prospects to follow up with. Salespeople…

Netflix is one of the most successful disruptors of the digital age. How did they do it? By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric rise that you can use at your dealership.

Personalization is…

NISSAN INCREASES PRICES ON NEW LEASE DEALS IN JUNE ACCORDING TO WANTALEASE.COM

Several Manufacturer Prices Fluctuate on Small, Mid-Size and Luxury SUVs

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, showing price increases on a number of today’s popular Nissan leases. While most vehicles maintained their prices from May, a number of manufacturers had price…

The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90 percent of a dealer’s budget to be spent on digital channels. Yet, it’s very difficult for most dealers to directly attribute phone calls, appointments, and sales to that ad spend. Instead, you get metrics that don’t directly correlate to customer action…

The “always connected” shopper trend continues to grow.

In the last year alone, the number of consumers using mobile phones to research vehicles jumped 11 percent. It’s safe to say that 99.9 percent of the people who walk on your lot have searched online with a mobile device or computer.

When an online lead gets handed…

Company is adding resources, upgrading account management team & boosting its professional services team with top client specialists

Mason City Iowa, June 26, 2019 --…

Does your Desk Manager's or Manager’s body language work for the cause?  Or is it counter-productive and negatively alter the confidence and self-esteem of some Salespeople?

Back in the day, when you were selling, do you remember approaching the desk…

You should never be too busy for improvements that make your career more efficient and or more productive! Did you know 44 States have passed laws protecting your ability to charge Retail rates for warranty work? It takes the experienced dealer about 40 hours to complete this on their own, per department on average.

Use…

Continue to grapple with consumer time at dealership, unverifiable credit application data, and fraudulent transactions

A new automotive survey from Equifax finds that dealers understand digital retail solutions, but may struggle in providing such solutions to customers. The online survey polled 135 dealers around the U.S. to get a better understanding of current trends in retail transactions, credit applications, vehicle financing,…