We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales. Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer retention.

Some dealers justify this by saying that sales drives service…

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released additional data from its eighth annual Insights Book that illustrates key demographic shopping trends among luxury and non-luxury shoppers. This collection of consumer shopping patterns spans Jumpstart’s portfolio of automotive websites representing 20 million in-market shoppers. Click…

Manufacturers, dealerships and vendors are all rolling out digital retailing initiatives to sell vehicles online. But some dealers remain skeptical and believe that their customers don’t really want to buy cars online, or aren’t ready for that step yet.

Car shoppers already use the Internet to research brands and models, buy…

These days, when you hear the word "office", you get the idea of desks, carpeted floors, grey cubicles, elevators, glass doors, fax machines, the ringing of telephone and machines with beeping sounds. This describes normally the word office. But, to the point virtual office space in goa is very…

Maybe your customer didn't ghost you, but it sure seemed like the deal was closed, yet it's not here! Are they still giving you hope or leading you on without a straight answer? Stay tuned to hear how to approach this, and stop them in their tracks! Jeff's proven process will get you an answer, every time. Copyright 2018 Wm Jeff Cowan

Click HERE to watch!

Website: thejeffcowan.com…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Several Brands Offer Discounts to New Leases in Time for Memorial Day, While Many Luxury Brands Retain or Increase Monthly Payments

 Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of May.  Several brands offered discounts on cars & mid-size vehicles, while many luxury brands either increased or retained their current lease prices- encouraging Memorial Day weekend car…

FOR IMMEDIATE RELEASE  

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q1 2018

Report Shows Fewer Dealer Incentives on New Leases Driving More Shoppers to Secondary Market

Swapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the first quarter, 2018. The report shows an increase in search activity across the board for nearly all…

Spring is typically viewed as a strong season for dealers, since many people receive their tax rebate checks and immediately use them to purchase a used car or truck. This past spring season, which takes place between February 1 - May 1, four mainstream car segments increased on average by 3.0%:

In my recent travels I went to Tokyo and Kyoto in Japan. A few things struck me: just how space efficient and clean everything was.

I visited the famous Tsukuji wholesale fish market. To my surprise, there was no smell of fish. The…

At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view of the customer journey from introduction to purchase… but…

“If I lost everything today and I had to start over, I would go sell cars. Because I’m working with somebody else’s inventory, I control my own pay plan. I control my schedule. I can get up at 5 in the morning and work ’til 10 at night,and I enjoy it.”

In the past year I have had the privilege of visiting with businesses of all sizes to introduce digital marketing solutions. In an age where disruptive digital technology is a crucial part of the success of one’s business I must share what I learned as a digital marketing specialist.

What could stop a good digital campaign in its tracks?

A: Staffing issues and or lack of motivated sales professionals.

Marketing strategies were either stalled by high staff turnover or were…

As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t make it to your customers’ inboxes, your ROI will fall short. Following email deliverability best practices is more than making sure your customers receive your emails—it’s making sure that your emails aren’t marked as spam.

To keep your domain or IP…

There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity. That’s why there are so many outsourced BDC services that provide lead follow-up for dealers, ensuring customers receive a speedy, accurate response. And now, it seems that…

One of our clients just got an additional $300,000 gross profit on warranty using our Margin Plus program! Over 40 states have laws about this. Are you getting retail pricing for warranty parts and labor repairs yet? If not call 1-888-205-8718, or simply click the link below and see what we can do for your dealership!  …

The most requested series is back! Jeff covers the top twenty myths of writing service, starting with the first five in this episode. Stay tuned to hear them, use them for meeting topics and tools, learn how to bust them, and find out the facts to support it. Copyright 2018 Wm Jeff Cowan

Website: www.automotiveservicetraining.com

Click HERE to…

One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.

Doing this consistently can lead to news stories, conference speaking spots and…

Texting Strategy for Women Buyers

Is texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to communicate. Used improperly, it can cause annoyance and frustration.

Read on to…

It’s summertime, summertime, sum, sum, summertime…well, almost. Millions of families are planning their vacations, and according to AAA Travel, more than 80 percent of people surveyed say they are planning a road trip this summer.

For dealers, this…